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Cause Marketing vs. Sponsorship – What’s the Difference?

Selfish Giving

In addition to being a wonderful author who’s written two of my favorite books on cause marketing, Cause Marketing for Nonprofits and Breakthrough Nonprofit Branding (with Carol Cone ), Jocelyne has been a great mentor to me and other cause marketers. Thanks to Jocelyne for standing tall today for all cause marketers! ~~~.

Marketing 264
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Mobile App and In-App Advertising

Nonprofit Marketing Insights by GlobalOwls

Mobile App and In-App Advertising It is challenging to live a life without a mobile phone. The production, sales, services, and mobile phone usage are constantly growing. This development has caused different brands to advertise their products and services through mobile phones. Every need is feasibly met by an app.

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Is Cause Marketing Really a Disaster After Disasters?

Selfish Giving

No sooner had the ground stopped shaking in Japan last week and people were already shaking their fists calling for a moratorium on cause marketing. I’m just wondering whether cause marketing is really a disaster after disasters, or are people being overly sensitive or maybe even hurting they want to help.

Marketing 247
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33 AI Marketing & Fundraising Tools for Nonprofits

Nonprofit Tech for Good

For nonprofit marketers and fundraisers, the sheer volume of “must-use AI tools” touted on social media and tech blogs is overwhelming. For those nonprofit professionals looking to expand their knowledge of using AI for marketing and fundraising, this list of 33 AI tools is a good place to start. 14) Version.ai

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Five Logical Places to Outsource Comms When You Have the Budget

Nonprofit Marketing Guide

Here’s why: If you are serious about getting regular, ongoing media coverage or you want to break into major or even national news markets, it’s a lot of work. Video Production. Here’s why: Just like video production, it can get technical. Advertising. Here are the five places I would consider first.

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Nonprofit Communications and Marketing Training Plans

Nonprofit Marketing Guide

You are already working in nonprofit communications and marketing. How do you move up in your nonprofit marketing career? Below, we outline the nonprofit communications and marketing training plans we recommend here at Nonprofit Marketing Guide (NPMG).

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Programmatic Advertising for Nonprofits: The Ultimate Guide

NonProfit Leadership Alliance

When it comes to nonprofit marketing , efficiency is key. Programmatic advertising introduces automation into the nonprofit marketing process, saving your team valuable time and resources it can reallocate elsewhere. What Is Programmatic Advertising? Why Is Programmatic Advertising Useful for Nonprofits?