Nonprofit Megaphone

APRIL 17, 2023

For non-profit organizations, fundraising is a crucial aspect of their operations. However, getting donors to give is only half the battle. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. In this article, we will explore 18 tips to help non-profits achieve these goals.

Psychology 52

Psychology Retention Values Non-Profits 52

iMarketSmart

JUNE 12, 2023

Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. In time of need, a friend would help. This happened even if the help could never be fully paid back. Getting unconditional help in a crisis is great. This is different than helping those who aren’t in peril.

Donor Motivation 52

Donor Motivation Philanthropy Insurance Altruism and Helping 52

iMarketSmart

JUNE 19, 2023

Only friendship reciprocity can help. The fundraising game A charity can structure giving opportunities to allow heroic displays.[6] 6] A donor can be seen to sacrificially protect his people or values. Of course, these evolutionary theorists weren’t writing about major gifts fundraising. 3] But they are tricky.

Altruism and Helping 52

Altruism and Helping Insurance Psychology Medical 52

Get Fully Funded

FEBRUARY 12, 2023

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Some give because they want to help others. What makes someone give to one organization versus another one?

Altruism and Helping 132

Altruism and Helping Psychology Public and Nonprofit Management Participation and motivation 132