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How to Elevate Your Fundraising Strategy with Matching Gifts

NonProfit Leadership Alliance

To be an effective nonprofit leader , you need to be well-versed in fundraising best practices and able to create a robust fundraising strategy for your organization. This process involves analyzing donor data, choosing the best fundraisers to host, and leveraging strategies that help you easily raise more for your mission.

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Dr. James explains why identifying with others is so powerful in a donor’s hero story

iMarketSmart

Effective fundraising starts with identity. Compelling fundraising story connects the donation story with the donor’s story. In fundraising, identifying with others is powerful. Natural origins of giving: I am like them Altruism means I give away something valuable to help another. It helps you, but it costs me.

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Deck The Halls With Donor Appreciation: Holiday Gifts To Donors

Bloomerang

However, others may want to know about smaller giving donor segments, and whether they should receive gifts too — what we in fundraising call “premiums.” Donor premiums can be a smart part of your fundraising strategy. I’ll start there. Donor premiums Donor premiums are usually small gifts offered in exchange for donations.

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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

Only friendship reciprocity can help. The fundraising game A charity can structure giving opportunities to allow heroic displays.[6] Of course, these evolutionary theorists weren’t writing about major gifts fundraising. A simple example One fundraiser for a law school shared this story. “I 3] But they are tricky.

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The importance of expressing impact and gratitude in fundraising

iMarketSmart

The “one big thing” in fundraising is this: Advance the donor’s hero story. Biologists model reciprocal altruism with a game.[1] But it helps the other player more than it costs. In the game, expressing desire for a social, helpful-reciprocity relationship is meaningful. In fundraising, the same rules apply.

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Dr. James explains why sustainable giving starts by answering, “Do we have a shared future?”

iMarketSmart

Without this, reciprocal altruism fails. Capacity for reciprocity in nature: Strangers vs. neighbors In nature, reciprocal altruism starts with the same question: Do we have a shared future? (In Without this shared future, reciprocal helping disappears. Reciprocal altruism starts with this question: Do we have a shared future?

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Effective Philanthropy Facilitation RECIPE: Love +Meaning + Empathy + Cooperation +Attention + Interaction

Clairification

You must both: (1) focus inward , as you can’t help others unless you first help yourself, and (2) focus on the way you connect with others. In fact, in four decades of fundraising, I’ve found one constant in donors who remain loyal and passionate — they repeatedly tell me: “I get so much more out of this than I give.”