Nonprofit Megaphone

APRIL 17, 2023

The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. By gaining an understanding of why people give and what motivates them to continue giving, non-profits can develop strategies to increase donor retention and lifetime value.

Psychology 52

Psychology Retention Values Non-Profits 52

iMarketSmart

JUNE 12, 2023

In time of need, a friend would help. This happened even if the help could never be fully paid back. Getting unconditional help in a crisis is great. 5] A heroic donation is this: a sacrificial gift that protects the donor’s people or values in a crisis. This is different than helping those who aren’t in peril.

Donor Motivation 52

Donor Motivation Philanthropy Insurance Altruism and Helping 52

iMarketSmart

JUNE 19, 2023

Only friendship reciprocity can help. 6] A donor can be seen to sacrificially protect his people or values. Emits positive externalities”] Understand the donor’s values and preferences? Good at reading your mind”] Value the donor personally? Share the donor’s goals and values?

Altruism and Helping 52

Altruism and Helping Insurance Psychology Medical 52

Get Fully Funded

FEBRUARY 12, 2023

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Some give because they want to help others. Donors often respond to internal triggers that aren’t clear even to them.

Altruism and Helping 132

Altruism and Helping Psychology Public and Nonprofit Management Participation and motivation 132