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The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value

Nonprofit Megaphone

The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. By gaining an understanding of why people give and what motivates them to continue giving, non-profits can develop strategies to increase donor retention and lifetime value.

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Dr. James explains why identifying with others is so powerful in a donor’s hero story

iMarketSmart

When the donor identifies with its characters and values. Natural origins of giving: I am like them Altruism means I give away something valuable to help another. Most altruism in animals matches this model. How could natural selection lead to altruism? It helps you, but it costs me. This approach is simple.

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Deck The Halls With Donor Appreciation: Holiday Gifts To Donors

Bloomerang

They define “thank-you” gifts as low-value, non-monetary gifts offered to individuals who donate to the charity. In some cases, the extrinsic motivator — the premium — isn’t nearly good enough to match or exceed the intrinsic motivation, the altruism of giving. You make the donation, you get a small token gift.

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Ideology, identity, and philanthropy (PLUS! bonus Blueprint 24 Buzzword)

Philanthropy 2173

Effective altruism, on the other hand, is all three - ideology, identity, and philanthropic approach. In the upcoming Blueprint24 (due out on December 15 - will be free and downloadable here ) - I look at the role of Effective Altruism in the burgeoning universe of AI organizations. But I digress. A self-professed identity.

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Creating a Unique Value Proposition for Your Nonprofit (Part 1)

Kivi's Nonprofit Communications Blog

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). A unique value proposition (UVP) is an underutilized and really effective tool. The tips below will help your nonprofit create your UVP. Sean Kosofsky.

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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

Only friendship reciprocity can help. 6] A donor can be seen to sacrificially protect his people or values. Emits positive externalities”] Understand the donor’s values and preferences? Good at reading your mind”] Value the donor personally? Share the donor’s goals and values? Simple reciprocity no longer works.

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10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

So, find ways to make your supporters feel like they are part of your mission and making an impact and you will help them release dopamine and oxytocin. In other words, help each supporter feel like he or she is the hero in their own life story. By giving them ways to do just that, you’ll be delivering more value.

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