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What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Do lead naming gifts actually stimulate high-level philanthropy from other donors and is that what motivates HNWIs to make such charitable contributions? There are several different ethical frameworks and relating some of their various theoretical concepts to naming gifts offers critical perspectives on philanthropy and its impetuses.

Ethics 122
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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

The simple game has an unbreakable law: Giving must be seen by partners who are able and willing to reciprocate. In the extreme game, the law still applies. Only friendship reciprocity can help. A simple example One fundraiser for a law school shared this story. “I This helps to advance the donor’s hero story.

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Dr. James explains what happens when fundraising metrics go bad

iMarketSmart

Another questions, “If philanthropy is all about relationships, then why do metrics only measure money?”[3]. But they aren’t helpful as a short-term metric to guide behavior. Metrics can help, but only a little. When metrics reflect a top-down distrust of fundraisers, they don’t help.[16] So, what’s the answer?