Remove Altruism and Helping Remove Law Remove Public and Social Policy
article thumbnail

What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Naming gifts provide donors with reputational and market value , what legal scholar William Drennan refers to as “ publicity rights ,” and beneficiary organizations and their constituents with financial and mission-driven value. Yet over time, perpetual naming gifts for facilities may prove detrimental to future generations.

Ethics 122
article thumbnail

3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

For a human rights charity, it increased donations to mention that it “works in countries that have recently passed laws that harshly restrict nonprofit organizations.”[9]. This can happen with natural disasters or social and political events.[14] But increasing anger didn’t work if the gift just generally helped people.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Dr. James explains what happens when fundraising metrics go bad

iMarketSmart

But they aren’t helpful as a short-term metric to guide behavior. Now, suppose we’re managing a group of social media “influencers.” The social media manager then shares the best metrics for managing “writers” and their “output.” Metrics can help, but only a little. This social/sharing world has different rules.

article thumbnail

Meet the Hidden Majority of Nonprofits: The All-Volunteer Organization

NonProfit Quarterly

In this series, The Unexpected Value of Volunteers , author Jan Masaoka takes on the underappreciated topic of volunteerism, provides some unexpected ideas, and points the way toward a public policy agenda on volunteerism. Others may support public institutions like local PTAs and Friends of the Library chapters.

article thumbnail

The importance of expressing impact and gratitude in fundraising

iMarketSmart

Biologists model reciprocal altruism with a game.[1] But it helps the other player more than it costs. Let’s go back to the first law. In the primal game, giving has an unbreakable law: Giving must be seen by partners who are able and willing to reciprocate. 3] Both work by supporting reciprocal social relationships.[4]

article thumbnail

How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

For example, it can enhance public reputation. More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. This gift may be simply an individual helpful act. But it can help the group in another way. It can support a shared pro-social code.[4] 1] But fundraising can do more.