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The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value

Nonprofit Megaphone

By gaining an understanding of why people give and what motivates them to continue giving, non-profits can develop strategies to increase donor retention and lifetime value. In this article, we will explore 18 tips to help non-profits achieve these goals.

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Volunteer Matching: Recruiting the Best Volunteer for Each Role

The Volunteer Hub

Strategically matching volunteers with assignments that allow them to excel can increase retention, improve engagement, and help your organization achieve its mission. Effectively utilizing your volunteer workforce can increase retention, improve engagement, and help your organization reach its mission.

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Shared Leadership’s Role in Piloting the Plane

NonProfit Leadership Alliance

It’s the crew that knows who is on board, what baggage they brought, their feelings about flying, and how to help people cope with turbulence.  When the Captain comes on the PA system to inform everyone about the flight plan, they often sound like ‘the adults’ in the Peanuts specials. Day in and day out, by what they do. All of them.

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Dr. James explains why sustainable giving starts by answering, “Do we have a shared future?”

iMarketSmart

Without this, reciprocal altruism fails. Capacity for reciprocity in nature: Strangers vs. neighbors In nature, reciprocal altruism starts with the same question: Do we have a shared future? (In Without this shared future, reciprocal helping disappears. Reciprocal altruism starts with this question: Do we have a shared future?

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The importance of expressing impact and gratitude in fundraising

iMarketSmart

Biologists model reciprocal altruism with a game.[1] But it helps the other player more than it costs. In the game, expressing desire for a social, helpful-reciprocity relationship is meaningful. Do these signal a social, helpful-reciprocity relationship? The university had a chance to help, and it didn’t.

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How transactional donor relationships kill generosity

iMarketSmart

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. It’s saying, “We’re not here to help you!”

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Agitator Cliff Notes: What’s Next?

The Agitator

How is your culture helping reach your mission (or sabotaging that effort)? A great intro to effective altruism. Studied with him in college and these are both great to help with numeracy. Retention espresso. J ames Comey’s A Higher Loyalty. Just to tick off you-know-who. Daniel Coyle’s The Culture Code.