2019

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Newsletter: Warm Leads from Your Homepage; Bridgestone Raises $2.8M for BGCA ; Museum Launches ‘How to be an American’ Podcast

Selfish Giving

Everyone wants more hot leads (direct inquiries from potential partners). But what about warm leads (someone who shows interest in your organization)? Would you like more warm leads if I showed you two ways to get them??? Okay, here you go. First, every nonprofit should have an email pop-up on its homepage. Most of you are familiar with the pop-up I use at Selfish Giving.

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2020 Cause Awareness & Giving Day Calendar for Nonprofits

Nonprofit Tech for Good

Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The first step is to decide which days to build a campaign upon and then add them to your 2020 editorial calendar. In addition to the days listed below, see also public holidays by country , Days of the Year , and Wikipedia’s List of Commemorative Months.

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5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. Many tools can help you streamline the social marketing process while making it more effective and impactful, too.

Marketing 113
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Six Inclusive Stock Photography Sites Every Nonprofit Should Have Bookmarked

Kivi's Nonprofit Communications Blog

You know you need great photography. But for whatever reason, you don’t have it in-house. Maybe you don’t have the skills or access to a professional. Or maybe you can’t photograph the real people you work with for whatever reason (privacy and safety being the main ones in the nonprofit world). So, you turn to stock photography. and find nothing that looks authentic.

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Why your fundraising stories don't work

Fundraising Coach

During my time as a leadership and fundraising coach, I've helped thousands of nonprofit leaders clarify their fundraising stories. Nearly all make the same mistake: they forget the audience - the donors. Take hospitals for instance. Have you ever asked hospital leaders and fundraisers what the most important story they should be telling to donors? If you do, you'll get lots of talk about quality measures and safety awards.

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Are Your Messages Repeatable & Retweetable?

Getting Attention

G uest post by Sam Horn. Are you preparing an important communication? Whether it’s a report to your boss or board, [annual report, or donor thank-you campaign], its success depends a lot on whether people can remember what you said. Because if they can’t, all the hours (weeks?) you spent collecting your research, organizing your thoughts, and preparing your copy, video, or design just went down the drain.

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EveryAction Acquires DonorTrends

EveryAction

Predictive Analytics Fundraising Product Fuels EveryAction’s Rise in Nonprofit Market. Washington, D.C., June 6, 2019 – EveryAction, a leading software provider for nonprofit fundraisers, announced today that it has acquired DonorTrends. The acquisition empowers EveryAction’s clients to raise more money and furthers EveryAction’s strategy of bringing innovation in revenue generation to its SaaS products.

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When it comes to your message, how much is enough?

Mission Minded

We counsel our clients to repeat, repeat, repeat: Get a good message and stick with it—in print, digital, and spoken. The post When it comes to your message, how much is enough? appeared first on Mission Minded.

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Artificial Intelligence Is the Newest Shiny Object — Don’t Fall Prey

Fundraising Report Card

You tell me, is that what’s really holding back nonprofits from growth — their lack of machines to make decisions in place of their staff? The post Artificial Intelligence Is the Newest Shiny Object — Don’t Fall Prey appeared first on Fundraising Report Card.

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20 Inspirational Nonprofit Vision Statements [Updated]

Elevation

Your nonprofit’s mission and vision statements are essential elements of your strategic planning process. The distinction is subtle but important. Your mission statement is the bare-bones proclamation of what your organization does and why you exist while your vision statement describes how the world would look if you completed your mission.

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Staff Transitions: Tips for a Smooth Changeover

NonProfit Hub

It’s going to happen (if it hasn’t already): one of your employees will find a new job, or move to a new city, or both. They’ll give you their two weeks. If you’re lucky, they’ll stay a little longer. It’s never fun to lose an employee, even if they leave on good terms. But what makes things even messier is when you don’t handle the transition of responsibilities with care.

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[FREE WEBINAR] Using Online Tools to Uplevel Your Live Fundraising Event

Nonprofit Tech for Good

Date: Tuesday, February 11, 2020. Time: 1pm EST / 10am PST. Presented by: MobileCause. In-person fundraising events are wonderful ways to help organizations meet new donors, establish trust and, of course, raise money. To reach those event goals, nonprofits need to deploy proven strategies that boost their event revenue. Considering that the majority of donors are online and on mobile, savvy nonprofits should prepare for an in-person fundraiser by maximizing their online tools used before, duri

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28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online. Without content and humans, social media and digital marketing wouldn't exist.

Marketing 113
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The Future of Social Media for Nonprofits? Here’s What I Think

Kivi's Nonprofit Communications Blog

I’ve been doing a ton of research and thinking about social media strategies for nonprofits, especially those of you without dedicated social media staff, ahead of the two new webinars I am teaching in April: Social Media Strategies for Nonprofits that Won’t Waste Your Time. What is most likely to work regardless of the platform or future algorithm changes?

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Email deliverability is more than double opt-in

Fundraising Coach

Nonprofits love sending email. It doesn't take all the printing time of direct mail. And it costs less. But what if your emails aren't getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms - the systems they use to determine if your email is wanted or unwanted. In fact, Yahoo is reported to be deactivating thousands of email accounts that haven't been logged into.

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July 23 Free Webinar: Launch Team of Passionate Messengers

Getting Attention

Learn how to ask, train, and support your team in this free webinar on July 23. Register now. We all have an incredible resource right in front of us — our colleagues, board, donors, volunteers, and members. Just as you discuss your work and affiliations with your friends, family, and colleagues, these messengers share information on your organization’s focus and programs.

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EveryAction Acquires ActionKit

EveryAction

Innovative Talent and Digital Product Add to EveryAction’s Rapid Growth. Washington, D.C., May 8, 2019 – EveryAction, a leading provider of software serving over 15,000 nonprofits, announced today that it has acquired We Also Walk Dogs Inc., more commonly known by their product’s name, ActionKit. The acquisition follows EveryAction’s strategy of collecting the best people who create the best SaaS products, that provide the most value to nonprofits.

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How to Get Ready for Your Year-End Appeal

Ann Green

Can you believe we’re already halfway through August? Like it or not, September will be here before you know it. Fall is a busy time for nonprofits, especially if you’re doing a year-end appeal. You don’t need to mourn the end of summer yet, but you should start planning for your year-end appeal. Many nonprofits rely on their year-end appeal for a good portion of their revenue so you want it to be successful.

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Trustee Table: Listen in for an Inspired Approach to Strategic Planning

Mission Minded

If you’re already a listener of The Trustee Table, a podcast from NAIS (National Association of Independent Schools), you know that. The post Trustee Table: Listen in for an Inspired Approach to Strategic Planning appeared first on Mission Minded.

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Essential Elements in the Chemistry of Compelling Email

Care2

To get better outcomes from your appeals, become an email marketing mixologist.

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Content Marketing Strategy: Top 10 Mistakes Killing Your Success

Pam Moore

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals? Content marketing planned and executed properly can help you ignite not only online and social media results but also true foundational business results.

Marketing 113
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How to Choose the Right Digital and Social Marketing Goals, Objectives and KPIs for Success

Pam Moore

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying?

Marketing 113
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How to INTEGRATE Your Digital Marketing and Social Media Plan for Online Success

Pam Moore

No doubt the demands to build and maintain a profitable online social and digital platform to establish and grow your business is overwhelming. The demand for content in the form of visuals, video, audio and the list goes on is growing out of control. Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself.

Marketing 113
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Back to Basics: Content Marketing 101 – What You Need to Know for Business

Pam Moore

Content. It's everywhere. It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Want more leads? Want more sales? Want to grow your online or offline community? Want more loyal customers? Want more intimately engaged brand evangelists? Want more influencers who want to help you promote your brand?

Marketing 112
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Twitter for Business: How to Develop Your Strategy and Authentic Brand Persona that Delivers Results

Pam Moore

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Unfortunately Twitter is also one of the most difficult platforms for many to understand and master. However, the results can be amazing for those who invest time to learn and understand how Twitter can fit in within their overall marketing and busines

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Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. The same strategies, tactics and approaches that worked the past 5 years are not necessarily working the same today. The one guarantee you have in the digital landscape today is change.

Marketing 109
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Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. This is up from $1.7 billion in 2016. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock.

Marketing 109
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Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn.

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Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Even LinkedIn now leverages hashtags and even lets their users search for content using hashtags. Instagram Stories even have the ability to add hashtags to Stories making it easier for people to find your content.

Marketing 108
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Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? It's easy to get lost in the numbers, or to get over focused on followers, likes, shares, views, listens and the list goes on. It's easy to get lost in a sea of avatars and data insights. As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being.

Marketing 106
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How Franchise Organizations Can Use Digital and Social Media to Amplify and Grow the Brand in 2019

Pam Moore

Franchise organizations are built on the foundation that there is power in a tribe. It's in the DNA of successful franchisor founders to empower their tribe of franchisees and customers to be the best brand evangelists in the world. Why is it then that many franchisors and franchisees shy away from social media and digital marketing in 2019? Many franchisors will state they are a big fan of digital and social.

Marketing 106
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20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand

Pam Moore

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Standing out from the digital noise requires more than hopping on the latest social shiny technology object. At the core you must earn attention, trust and action.

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[FREE WEBINAR] How to Create an Engaging Donor Journey in 2020

Nonprofit Tech for Good

Date: Tuesday, January 28, 2020. Time: 1pm EST / 10am PST. Presented by: Robin Cabral, MA, CFRE, MFIA of DonorPerfect. This is your year. It’s time to take on new terrain by building a targeted multichannel donor journey that ensures every member of your community feels connected to your cause throughout the year. In this must-watch webinar you’ll learn how to: Take a multichannel approach to your donor communications.

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How Organizations Can Use VR and AR Tech for Fundraising

Nonprofit Tech for Good

Kayla Matthews is a researcher, writer and blogger covering topics related to technology, smart gadgets, the future of work and personal productivity. She is the owner and editor of ProductivityTheory.com and ProductivityBytes.com. Fundraising is and will always be a necessity for nonprofit organizations, but times have changed — and so has the technology.

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5 Reasons Why Nonprofits Love Cryptocurrency

Nonprofit Tech for Good

By Alex Wilson and Pat Duffy , co-founders of The Giving Block. Thanks to the increase in the price of Bitcoin and other cryptocurrencies, nonprofits are increasingly turning to cryptocurrency as a new source of revenue. Beyond the revenue potential, some nonprofits are taking things a step further by looking at ways they can become more transparent, provide stability, and provide tax benefits to their donors. 1) Cryptocurrency Fundraising.

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6 Ideas for Using the Instagram Donation Sticker to Raise Money

Nonprofit Tech for Good

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. Also, on October 8 in partnership with Nonprofit Tech for Good, Julia will be presenting a free webinar about how nonprofits can use social media to raise money online.

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

Fundraising Stats. The average online gift in 2018 was $96.40 USD ( Blackbaud Luminate Online Report ). 8.5% of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). 54% of donors worldwide prefer to give via credit or debit card. 11% via direct mail/post. 10% via bank/wire transfer. 9% via PayPal. 4% via mobile app/wallet. 1% via text message ( Global Trends in Giving Report ).