Selfish Giving

FEBRUARY 27, 2019

Everyone wants more hot leads (direct inquiries from potential partners). But what about warm leads (someone who shows interest in your organization)? Would you like more warm leads if I showed you two ways to get them??? Okay, here you go. First, every nonprofit should have an email pop-up on its homepage. Most of you are familiar with the pop-up I use at Selfish Giving.

Retail 189

Retail Foundations Food Associations 189

Nonprofit Tech for Good

DECEMBER 19, 2019

Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The first step is to decide which days to build a campaign upon and then add them to your 2020 editorial calendar. In addition to the days listed below, see also public holidays by country , Days of the Year , and Wikipedia’s List of Commemorative Months.

Poverty 145

Poverty Health Technology Nonprofits 145

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online. Without content and humans, social media and digital marketing wouldn't exist.

Marketing 113

Marketing Marketing Education Education 113

Kivi's Nonprofit Communications Blog

NOVEMBER 13, 2019

You know you need great photography. But for whatever reason, you don’t have it in-house. Maybe you don’t have the skills or access to a professional. Or maybe you can’t photograph the real people you work with for whatever reason (privacy and safety being the main ones in the nonprofit world). So, you turn to stock photography. and find nothing that looks authentic.

Nonprofits 110

Nonprofits Advertising Food Health 110

Fundraising Coach

MAY 21, 2019

During my time as a leadership and fundraising coach, I've helped thousands of nonprofit leaders clarify their fundraising stories. Nearly all make the same mistake: they forget the audience - the donors. Take hospitals for instance. Have you ever asked hospital leaders and fundraisers what the most important story they should be telling to donors? If you do, you'll get lots of talk about quality measures and safety awards.

Fundraising 101

Fundraising Fundraising Healthcare Health 101

Mission Minded

NOVEMBER 27, 2019

If you’re already a listener of The Trustee Table, a podcast from NAIS (National Association of Independent Schools), you know that. The post Trustee Table: Listen in for an Inspired Approach to Strategic Planning appeared first on Mission Minded.

Associations 89

Associations 89

Ann Green

MARCH 12, 2019

A newsletter can be a great way to engage with your donors, but the key word here is can. How often does that actually happen? Unfortunately, not very much because most donor newsletters can be used as a cure for insomnia. They’re too long and filled with boring articles that brag about how wonderful the organization is. It’s possible to create an engaging newsletter your donors will want to read.

Nonprofits 95

Nonprofits Foundations Fundraising Fundraising 95

Fundraising Report Card

JANUARY 29, 2019

You tell me, is that what’s really holding back nonprofits from growth — their lack of machines to make decisions in place of their staff? The post Artificial Intelligence Is the Newest Shiny Object — Don’t Fall Prey appeared first on Fundraising Report Card.

Fundraising 82

Fundraising Fundraising Culture Nonprofits 82

Elevation

JULY 11, 2019

Your nonprofit’s mission and vision statements are essential elements of your strategic planning process. The distinction is subtle but important. Your mission statement is the bare-bones proclamation of what your organization does and why you exist while your vision statement describes how the world would look if you completed your mission.

Nonprofits 71

Nonprofits Marketing Marketing 71

Getting Attention

JULY 17, 2019

Learn how to ask, train, and support your team in this free webinar on July 23. Register now. We all have an incredible resource right in front of us — our colleagues, board, donors, volunteers, and members. Just as you discuss your work and affiliations with your friends, family, and colleagues, these messengers share information on your organization’s focus and programs.

Participation and motivation 73

Participation and motivation Associations Recruitment Education 73

NonProfit Hub

JUNE 5, 2019

It’s going to happen (if it hasn’t already): one of your employees will find a new job, or move to a new city, or both. They’ll give you their two weeks. If you’re lucky, they’ll stay a little longer. It’s never fun to lose an employee, even if they leave on good terms. But what makes things even messier is when you don’t handle the transition of responsibilities with care.

Food 74

Food Nonprofits Nonprofit Management Management 74

Nonprofit Tech for Good

DECEMBER 30, 2019

Date: Tuesday, February 11, 2020. Time: 1pm EST / 10am PST. Presented by: MobileCause. In-person fundraising events are wonderful ways to help organizations meet new donors, establish trust and, of course, raise money. To reach those event goals, nonprofits need to deploy proven strategies that boost their event revenue. Considering that the majority of donors are online and on mobile, savvy nonprofits should prepare for an in-person fundraiser by maximizing their online tools used before, duri

Fundraising 137

Fundraising Fundraising Communication Nonprofits 137

Pam Moore

MARCH 19, 2019

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals? Content marketing planned and executed properly can help you ignite not only online and social media results but also true foundational business results.

Marketing 113

Marketing Marketing Foundations Production 113

Kivi's Nonprofit Communications Blog

MARCH 26, 2019

I’ve been doing a ton of research and thinking about social media strategies for nonprofits, especially those of you without dedicated social media staff, ahead of the two new webinars I am teaching in April: Social Media Strategies for Nonprofits that Won’t Waste Your Time. What is most likely to work regardless of the platform or future algorithm changes?

Nonprofits 105

Nonprofits Communication Marketing Marketing 105

Fundraising Coach

APRIL 9, 2019

Nonprofits love sending email. It doesn't take all the printing time of direct mail. And it costs less. But what if your emails aren't getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms - the systems they use to determine if your email is wanted or unwanted. In fact, Yahoo is reported to be deactivating thousands of email accounts that haven't been logged into.

Leadership 95

Leadership Health Communication Marketing 95

Mission Minded

JUNE 7, 2019

We counsel our clients to repeat, repeat, repeat: Get a good message and stick with it—in print, digital, and spoken. The post When it comes to your message, how much is enough? appeared first on Mission Minded.

Communication 89

Communication Nonprofits 89

Ann Green

DECEMBER 10, 2019

In my last few posts, I’ve emphasized the importance of keeping in touch with your donors throughout the year. Some nonprofit organizations are good at communicating with their donors, but many are not. Often the only times you hear from these organizations is when they’re asking for donations. Raising money is only part of the fundraising equation.

Communication 72

Communication Recruitment Homelessness Fundraising 72

EveryAction

MAY 8, 2019

Innovative Talent and Digital Product Add to EveryAction’s Rapid Growth. Washington, D.C., May 8, 2019 – EveryAction, a leading provider of software serving over 15,000 nonprofits, announced today that it has acquired We Also Walk Dogs Inc., more commonly known by their product’s name, ActionKit. The acquisition follows EveryAction’s strategy of collecting the best people who create the best SaaS products, that provide the most value to nonprofits.

Production 80

Production Technology Recruitment Values 80

Care2

APRIL 30, 2019

To get better outcomes from your appeals, become an email marketing mixologist.

Marketing 53

Marketing Marketing 53

Nonprofit Tech for Good

DECEMBER 15, 2019

Date: Tuesday, January 28, 2020. Time: 1pm EST / 10am PST. Presented by: Robin Cabral, MA, CFRE, MFIA of DonorPerfect. This is your year. It’s time to take on new terrain by building a targeted multichannel donor journey that ensures every member of your community feels connected to your cause throughout the year. In this must-watch webinar you’ll learn how to: Take a multichannel approach to your donor communications.

Communication 120

Communication Fundraising Fundraising 120

Pam Moore

JUNE 30, 2019

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying?

Marketing 113

Marketing Marketing Advertising 113

Pam Moore

JANUARY 28, 2019

No doubt the demands to build and maintain a profitable online social and digital platform to establish and grow your business is overwhelming. The demand for content in the form of visuals, video, audio and the list goes on is growing out of control. Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself.

Marketing 113

Marketing Marketing Advertising Values 113

Pam Moore

JANUARY 8, 2019

Content. It's everywhere. It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Want more leads? Want more sales? Want to grow your online or offline community? Want more loyal customers? Want more intimately engaged brand evangelists? Want more influencers who want to help you promote your brand?

Marketing 112

Marketing Marketing Foundations Production 112

Pam Moore

JUNE 12, 2019

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Unfortunately Twitter is also one of the most difficult platforms for many to understand and master. However, the results can be amazing for those who invest time to learn and understand how Twitter can fit in within their overall marketing and busines

Leadership 111

Leadership Marketing Marketing 111

Nonprofit Tech for Good

DECEMBER 1, 2019

Date: Tuesday, January 14, 2020. Time: 1pm EST / 10am PST. Presented by: Nick Burne , Behavioral Economics Specialist at GivePanel. Whether it’s birthday fundraising, the donate button, DIY and events, crowd-funding or Instagram – Facebook Giving Tools are not just the next generation fundraising platform – for many new and small charities, they are now the main source of individual giving.

Fundraising 114

Fundraising Fundraising Nonprofits 114

Pam Moore

MARCH 5, 2019

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. The same strategies, tactics and approaches that worked the past 5 years are not necessarily working the same today. The one guarantee you have in the digital landscape today is change.

Marketing 109

Marketing Marketing Production Values 109

Pam Moore

MAY 15, 2019

Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. This is up from $1.7 billion in 2016. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock.

Marketing 109

Marketing Marketing Values Production 109

Pam Moore

MAY 12, 2019

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn.

Foundations 109

Foundations Leadership Values Production 109

Pam Moore

APRIL 30, 2019

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Even LinkedIn now leverages hashtags and even lets their users search for content using hashtags. Instagram Stories even have the ability to add hashtags to Stories making it easier for people to find your content.

Marketing 108

Marketing Marketing Activism Non-Profits 108

Nonprofit Tech for Good

SEPTEMBER 4, 2019

Kayla Matthews is a researcher, writer and blogger covering topics related to technology, smart gadgets, the future of work and personal productivity. She is the owner and editor of ProductivityTheory.com and ProductivityBytes.com. Fundraising is and will always be a necessity for nonprofit organizations, but times have changed — and so has the technology.

Fundraising 112

Fundraising Fundraising Technology Production 112

Nonprofit Tech for Good

AUGUST 22, 2019

By Alex Wilson and Pat Duffy , co-founders of The Giving Block. Thanks to the increase in the price of Bitcoin and other cryptocurrencies, nonprofits are increasingly turning to cryptocurrency as a new source of revenue. Beyond the revenue potential, some nonprofits are taking things a step further by looking at ways they can become more transparent, provide stability, and provide tax benefits to their donors. 1) Cryptocurrency Fundraising.

Nonprofits 111

Nonprofits Education Education Technology 111

Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. Also, on October 8 in partnership with Nonprofit Tech for Good, Julia will be presenting a free webinar about how nonprofits can use social media to raise money online.

Advertising 111

Advertising Foundations Management Associations 111

Nonprofit Tech for Good

JULY 21, 2019

Fundraising Stats. The average online gift in 2018 was $96.40 USD ( Blackbaud Luminate Online Report ). 8.5% of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). 54% of donors worldwide prefer to give via credit or debit card. 11% via direct mail/post. 10% via bank/wire transfer. 9% via PayPal. 4% via mobile app/wallet. 1% via text message ( Global Trends in Giving Report ).

Fundraising 111

Fundraising Fundraising Homelessness Philanthropy 111

Nonprofit Tech for Good

AUGUST 14, 2019

Date: Tuesday, August 13, 2019. Time: 1pm EDT / 10am PDT. Presented by: Elizabeth McDonough of Classy. If it seems like we’ve been talking about 2020 for decades—it’s because we have been. Over the last century futurists and experts in nearly every field have made some kind of declarative prediction for 2020 and what the world would be like when it finally arrived.

Fundraising 111

Fundraising Fundraising Nonprofits 111

Nonprofit Tech for Good

JANUARY 24, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. The nature of why a supporter chooses to fundraise for your nonprofit is most likely a personal one. Whether they’ve been helped directly by your nonprofit, they have a family member affected by your mission, or they just have a true passion for what you’re doing, they have an affiliation with your cause

Fundraising 111

Fundraising Fundraising Technology Foundations 111

Nonprofit Tech for Good

JULY 25, 2019

Okay, so you’ve decided you’re going to throw a nonprofit fundraising event… virtual high fives. Nonprofit fundraising events can be a great opportunity to bring the support of donors, volunteers, and fundraisers together in real life to rally around your cause, whether it’s through a nationwide 5k or a local bowl-a-thon. And while charity events can be important for raising funds for your cause, it’s no secret they can also be a lot of work.

Fundraising 111

Fundraising Fundraising Nonprofits Activism 111

Nonprofit Tech for Good

SEPTEMBER 15, 2019

Now in its fourth edition, the 2019 Global NGO Technology Report provides 100+ technology benchmarks NGOs, NPOs, and charities worldwide. The data reveals how organizations use web and email communications, online fundraising, social media, productivity software, and emerging technology. This year the benchmarks are available for six regions: Africa.

Technology 110

Technology Philanthropy Production Communication 110