Dr. James explains why sustainable giving starts by answering, “Do we have a shared future?”
iMarketSmart
MAY 1, 2023
Association of Fundraising Professionals , www.afpnet.com/content_documents/Donor_Retention_What_Do_We_Know.pdf [11] For an excellent description of this concept see, Tumolo, J. A field experiment on the impact of a prior donor’s social status on subsequent charitable giving. Journal of Economic Psychology, 61 , 124-133. [18]
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