Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising
iMarketSmart
JULY 17, 2023
32] In his interviews with mega gift donors, Jerald Panas shares, “‘People enjoy being part of ‘the club,’ being associated with prominent men and women who are giving to the same cause,’ he says. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 27 (2), 998-1011. [11] And my interviewing bears this out.
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