The Rule of 7 vs. 3-to-1 fundraising
iMarketSmart
NOVEMBER 16, 2015
According to Jerold, Mary once admonished the fundraising team including Jerry saying, “Now, Jerry, one thing you must remember. People like to be thanked, they want to know that what they have done is appreciated, really appreciated. One Thank You + One Report On Results + One Engagement Offer = Ask For Next Gift .
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