B-to-B Cause Marketing
Selfish Giving
JULY 12, 2010
A lot of people come to my blog for cause marketing advice, but Tricia Wilkerson, Senior Marketing Specialists at Conifer Health Solutions, found inspiration. But with Conifer’s gift card the cardholder gets to choose which cause gets the money. Conifer sent the right message at the conference. What other programs are out there?
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