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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

Rebate versus matching: does how we subsidize charitable contributions matter? Subsidizing charitable giving with rebates or matching: Further laboratory evidence. Subsidizing charitable contributions: a natural field experiment comparing matching and rebate subsidies. The answer key! Footnotes: [1] Eckel, C.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying. But they aren’t trying to deliver that much value. In fact, delivering value to the donor may not even make sense to them.

Values 89
article thumbnail

Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying. But they aren’t trying to deliver that much value. In fact, delivering value to the donor may not even make sense to them.

Values 52