How transactional donor relationships kill generosity
iMarketSmart
MAY 8, 2023
Footnotes: [1] In experiments, giving to family members always exceeds giving to non-family members. Modeling the effect of multidimensional trust on individual monetary donations to charitable organizations. Nonprofit and Voluntary Sector Quarterly, 47 (3), 623-644, p. We’ll see how it’s actually done in the real world.
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