Thinking About Donors as Customers
Bloomerang
MAY 4, 2023
Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. The study also found that donors who are given a choice felt more connected to the nonprofit and its mission. When people give to you, they’re not loving the charity.
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