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Today it’s not enough to simply have a great product or mission, great organizations must be intentional in creating a positive customer experience. Customer experience is how customers perceive their interactions with your organization, which greatly influences their loyalty and likelihood to recommend or evangelize the organization. .
Nomad Lounge. Disney’s Animal Kingdom. Welcome to another post featuring the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week have a couple benchmarks studies, some feel-good fundraisers, using GIFs in email, insights into Instagram’s new algorithm, and more. It’s time for Mixed Links… M+R just released its popular annual Benchmarks Study.
As I was beginning to build my library on fundraising, I knew I had to obtain the book, “Henry Rosso’s Achieving Excellence in Fund Raising.” Can you imagine my joy and excitement when it was announced that Wiley Publishing had published the fifth edition of “Achieving Excellence in Fundraising”?
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Lasagna Love released findings from a survey it conducted that proves the effect of kindness. The organization, which aims to positively impact communities by connecting neighbors with neighbors through homemade meal delivery, polled its delivery recipients to determine if kind gestures inspire pay-it-forward acts.
Many nonprofit organizations both large and small need to undergo a financial statement audit every year. Preparing for a nonprofit audit can be overwhelming and anxiety-filled, especially if it’s your first audit or you don’t have a strong and experienced financial team. But an audit doesn’t have to scare you or your management team. The most important thing you can do is be prepared.
How effectively does your nonprofit express its value to prospective donors? This question can often get lost in the shuffle as you focus on growing your prospect pool, increasing your communications, and marketing your brand. But each of those focuses can gain your organization more donors by communicating a strong value proposition. In fact, every ad, email, and landing page you produce presents this vital opportunity.
Curiosity is a fundraisers greatest asset. Yet even the most curious must learn to ask questions that yield the most insight into donor motivation and to link those propensities to institutional mission. The most important time to put structured curiosity to its best use is when meeting potential donors for the first time – including those who you are meeting for the first time even though they have given to your organization before.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Otherwise, you sow a lot of social seed but not reap the interacting rewards of creating dates. A designer handbag or even a pair of expensive shoes generally seems to work like a guard, at which wielding a Fendi handbag successfully fends off romantic rivals. Whenever you’re at Louisville, you know such a thing as you can in regards to love and life.
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