NonProfit PRO
SEPTEMBER 9, 2022
As a nonprofit, every penny spent on direct mail needs to be accounted for. It also needs to be justified. However, if you find a simple way to increase your ROI, you should jump all over it. That simple thing is direct mail personalization.
Nonprofit Marketing Guide
SEPTEMBER 9, 2022
Style guides are essential tools for nonprofit communicators. They convey the “rules” for everything from whether you use the serial or Oxford comma, to how you punctuate abbreviations like a.m. and p.m. to what words you use to describe certain groups of people ( seniors, elderly, older people, etc. ) and more. And that’s just on the language side.
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NonProfit PRO
SEPTEMBER 9, 2022
Authentique Agency announced the launch of its newest initiative, "Project 1800," an inaugural program developed to support the community by offering 1,800 pro bono hours annually to deserving U.S. nonprofits. Qualified organizations will receive free marketing resources and services from Authentique's team of professionals.
Candid
SEPTEMBER 9, 2022
The workplace landscape has fundamentally shifted since the beginning of the COVID-19 pandemic in 2020. As more people are working from home and expecting flexibility with their hours, the demand for better benefits and higher compensation is on the rise. The younger generation is leading these efforts by realizing that they will no longer settle for lower paying jobs and that it is the employer’s responsibility to keep workers inspired, supported, and motivated. .
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
NonProfit PRO
SEPTEMBER 9, 2022
An institution’s alumni are a reflection of its past, a representation of its present, and a link to its future. An alumni reunion is a memorable event where attendees can reminisce about the good old days with former classmates. It can also provide tremendous increases in alumni giving to their alma mater. .
Fundraising Report Card
SEPTEMBER 9, 2022
Nonprofit marketing is an essential component of your organization’s overall strategy because it enables you to get the word out about your various initiatives and to make the world more aware of your cause. Many organizations focus the majority of their efforts on promoting their cause to brand new prospective supporters. Supporter acquisition is essential … Continue reading "Retargeted advertisements: A quick nonprofit guide".
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Concord Leadership
SEPTEMBER 9, 2022
Have you ever done business with someone and then feel like they’ve ghosted you? You thought things went well, they seemed to like you, but now they don’t reply to anything? Even things they’d promised to respond to? Yesterday, I got to spend the day training a great team of fundraisers. I shared a number […]. The post The Foundation for Great Follow Up appeared first on The Concord Leadership Group, LLC.
iMarketSmart
SEPTEMBER 9, 2022
“Let’s hire Johnny… He knows everybody!”. Here’s the problem: Johnny is an idiot. Let me explain. So many times, organizations want to hire major gift fundraisers because of the people that the gift officer knows. Or worse, the fundraiser presents themselves as valuable because of the connections they have. These are the worst fundraisers in the industry.
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