Wed.Aug 24, 2022

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Digital Marketing Tactics to Combat a Looming Recession and Declining Donations

NonProfit PRO

While economic health can be unpredictable, there are tactics you can employ to help ensure your organization operates efficiently and effectively through uncertainty.

Marketing 290
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How to Collect Stories from Your Nonprofit’s Staff Using Asana

Nonprofit Marketing Guide

During a recent Nonprofit Marketing Guide training on How to Write Faster ( recording available with a Free Membership ) the chat was on fire with participants sharing their tips and tools for what helps them during their storytelling process. When I jumped in with my tips for Asana, I received questions for further insight on how I utilize this program within our marketing department (of one).

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Orr Group Unveils Service to Help Nonprofits Leverage and Maximize Data

NonProfit PRO

Orr Group officially announced a new service— Outsourced Database Management. Through this service, Orr Group has the capacity and resources to act as an organization’s interim database coordinator or manager.

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Newsletter: 9 Partnership Posts You Might Have Missed This Summer ? ; Nature Valley Launches ‘Do Good & Get Goods’ on TikTok ; Steal from Mother Theresa for Your Partnership Marketing

Selfish Giving

On Sunday I dropped my son off at college for his sophomore year. At 8pm it's already dark. I'm starting to see late-season blooms in the garden like goldenrods, asters, and pink sedums. I can't believe September is right around the corner. A new month! A new season! Before publishing any more new content, I thought it might be helpful to review what I've written this summer to make sure you haven't missed anything that could be helpful!

Marketing 130
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Have You Tested These 5 Assumptions Lately?

NonProfit PRO

Testing is about the most basic best practice we have in direct marketing. It’s how we measure what works and what doesn’t. In fundraising, it’s critical because if there’s one lesson we’ve all learned over and over, it’s that direct mail is counterintuitive. Logic and common sense do not apply. Except when they do.

Marketing 243
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Here’s What A Multimillion Dollar Gift Can Do For Your Organization

Bloomerang

You just landed a ten million dollar mega gift for your organization. It’s the donation that you’ve always dreamed about! For those of us who have accomplished this, exhilaration hardly describes all the emotion that comes with raising a multimillion dollar gift from one donor. Gifts like this don’t come along that often, but when they do, they can dramatically change an organization.

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The Secret To Better Nonprofit Financial Management

The Charity CFO

Managing a nonprofit’s finances is not a one-person job. Sure, your financial team– your bookkeeper, accountant, and CFO (if you have one)–take the lead role in managing your finances. But keeping financial responsibility “siloed” within the accounting team is both dangerous and ineffective. The high-performing organizations we work with all ensure that nonprofit financial management is a collaborative effort.

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You Made “The Ask” – Now What? with Elizabeth Abel

Marketing for the Modern Nonprofit

Listen to the full episode here or in your favorite podcast app! One year and over 40K downloads! To celebrate the one-year birthday of Nonprofit Nation, I created a brand new free resource for you: The Nonprofit Social Media Content Planner. Get your copy here. Making “the ask” is a pivotal moment in the donor journey, as it is a direct request for philanthropic support.

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How GiveGab’s Fundraising Tools Make Giving Days Easy, Enjoyable, & Effective

GiveGab

As GiveGab supports hundreds of Giving Days on our platform annually, we continue to hear from our partners that what sets us apart from our competitors comes down to three simple things: We make Giving Day fundraising “easy, enjoyable, and effective.” . We are proud that these three compelling words describe our technology and relationships with Giving Day clients.

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Event & Auction Fundraisers Shine the Light on your Charity

Get Fully Funded

Fundraising events shine the spotlight brightly on event day, event week and beyond, if you do it right. Why should we run auction fundraisers? Each organization has a different answer to this question. There are pros and cons to each type of fundraiser, depending on the audience, your in-house capabilities and your resources. In this article we will: Outline pros and cons of choosing an in-person event vs online only vs hybrid event.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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5 Reasons to Host A Giving Day on GivingTuesday

GiveGab

At GiveGab, GivingTuesday is one of the most exciting and celebrated days of the year! It is a time when the desire to give is at an all-time high and the passion and drive of our Giving Day partners are unstoppable. GivingTuesday is known as the global generosity movement that inspires individuals to give back through volunteer work, philanthropy, and other acts of kindness.