Nonprofit Marketing Guide

SEPTEMBER 11, 2020

Good afternoon, friends. Please join me for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have a lot of infographics on social media, why strategic planning sucks and how to make it better, video conferencing tips and more. It’s time for Mixed Links… We’re kicking things off with the infographics about social media: Let’s travel to The Social Media Universe in 2020 [Infographic].

Communication 268

Communication Universities Nonprofits Marketing 268

Ann Green

SEPTEMBER 8, 2020

Personalization in your nonprofit’s marketing strategies is an important way to build relationships with your supporters to support long-term fundraising goals. By Gerard Tonti. Personalized marketing is key for nonprofit success, especially when it comes to donor communications. Your supporters are much more likely to pay attention and feel appreciated when your nonprofit addresses them and their interests in your marketing initiatives.

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Marketing Marketing Retention Communication 156

Selfish Giving

SEPTEMBER 9, 2020

"These are the times that try men's souls." ?? Thomas Paine wrote these words during the American Revolution , but these days are equally trying - especially on the job front. Millions of people are out of work, and everyone I talk to is either looking for a job or working hard to keep and grow in the job they have. The question is what is the best way for a person to stand out in a job search OR to distinguish themselves in their current job so they can continue to grow in their career?

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Marketing Marketing Foundations Food 130

Nonprofit Tech for Good

SEPTEMBER 10, 2020

Written by Findjoo , this is the first post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. Running an organization can be a big challenge. You’ll need to build strong connections with your audience, collect important details, and manage fundraising. Trying to enter all this information manually can be exhausting, especially once membership numbers start to boom.

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Associations Management Technology Values 122

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Nonprofit Marketing Guide

SEPTEMBER 10, 2020

We are often asked to recommend nonprofits and other smart folks to follow for your own professional development. So every now and then, I will write a post called “Big Brains and Cool Kids.” Big Brains are interesting, leading thinkers in any area of study that connects in some way to the work of nonprofit communications professionals. That can cover a lot of ground, from in-sector topics like nonprofit marketing, fundraising, and volunteering to the larger world beyond, including w

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Psychology Education Education Production 207

Network for Good

SEPTEMBER 7, 2020

Over the last decade, consumer buying habits have shifted towards more subscription-based purchasing. From Netflix to Blue Apron and many other companies, consumers are becoming more comfortable signing on for a regular, automatic payment. They are actively subscribing because they expect to receive something in return. The good news? The same can be achieved at nonprofit organizations.

Fundraising 98

Fundraising Fundraising Communication Activism 98

NonProfit Hub

SEPTEMBER 8, 2020

Imagine donating money to a cause you believed in and never hearing back from the nonprofit organization. It leaves a bitter feeling, doesn’t it? This is why nonprofit impact reporting is so important. In fact, 18% of donors leave or stop donating due to poor communication. . Whether you’re keeping donors updated, presenting a case to internal stakeholders or creating an annual report design that speaks to stakeholders, demonstrating impact plays a key role in nonprofit communications. .

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Communication Nonprofits Children Retention 74

Nonprofit Marketing Guide

SEPTEMBER 8, 2020

While 2020 has thrown something different at us every month, that doesn’t mean we haven’t gotten into some routines that might not be the best for us. With so much going on, it is hard to focus on everything that needs to get done at work. And the emotional toll of what’s going on in the world can leave you unmotivated to get it done anyway.

Health 190

Health Production Activism 190

Mission Minded

SEPTEMBER 11, 2020

This school year will be like none your school—or any school—has ever experienced, which is why the importance of designing an intentional entry process and committing to a comprehensive listening tour is paramount. The post 3 Commitments Newly Appointed School Heads Should Make in Their First Year appeared first on Mission Minded.

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Pam Moore

SEPTEMBER 7, 2020

SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. Ever feel as if your boss, c-suite and colleagues just don't “get it?” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful?

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Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

Nonprofit Organizations

NonProfit Hub

SEPTEMBER 10, 2020

Your association’s team works hard to attract, engage, and retain its members. With a number of other responsibilities, it can be easy to overlook a simple, yet powerful tool for connecting with members: your website. With social distancing guidelines keeping organizations and members physically apart, a strong web presence is more important than ever.

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Associations Marketing Marketing Management 67

Nonprofit Marketing Guide

SEPTEMBER 9, 2020

It’s no secret that our nation is deeply divided along political and social lines, and these divisions make it increasingly difficult for nonprofits to develop messages that appeal to people on both sides of the divide. Tomorrow we are hosting a budget-friendly webinar that will equip your organization with the tools it needs to listen thoughtfully and communicate effectively with supporters who span the political and social spectrum.

Communication 164

Communication Nonprofits Values 164

Getting Attention

SEPTEMBER 11, 2020

Top 7 Reasons YOU’RE not making any money online Yup, you read it right. I’m calling YOU out! ?? Below I’m going to go into the top 7 reasons why YOU’RE not making any money online! 1.) You have no idea what Internet Marketing REALLY is Let’s face the facts here, many people think Internet […].

Marketing 52

Marketing Marketing 52

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 9, 2020

How to choose the right Web Host for your Nonprofit. Choosing the right Web Host can be difficult for small and large companies, but even more so for Nonprofits. Who will be in charge? Are there discounts for nonprofits? Check out our list below and choose the right solution for you. For charities, creating a website can be a daunting task – especially for those that rely on volunteers and have to keep a tight grip on a small budget.

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Non-Profits Nonprofits Charitable Organizations Management 52

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

Finance

Philanthropy 2173

SEPTEMBER 8, 2020

I've written a five-part series for the Chronicle of Philanthropy. Parts 1 -3 are posted as of today and can be found here: Part One: Confronting Uncomfortable Truths Part Two: Current Economic Crisis Part Three: Dismantle toxic tax policies Four and Five are coming in next few weeks. On October 1 there will be a video call you can join to discuss the ideas discussed.

Public and Social Policy 40

Public and Social Policy Civil Society Philanthropy Medical 40

Twenty Hats

SEPTEMBER 9, 2020

Has your museum debated the merits of paid staff over volunteers? And if the answer is yes, are you basing your decision on the presumption that a paid position is the better option, depending on the budget? If you have had this conversation in one variation or another and found yourself struggling over how to make a final decision, consider reframing the question.

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Values Law Recruitment Food 57

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 9, 2020

7 SEO Tips and Best Practices for Nonprofit Organisations. Do you want to learn how to Start a Paperless Eco Finance Office as a Startup Company? Check out these tips by Lauren and empower your employees to be eco-friendly. SEO is a set of strategies that help search engines and users find your website. High-quality SEO is a complicated and lengthy process that requires financial investments; that is why it can be a problem for nonprofit organizations.

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Public and Nonprofit Management Non-Profits Nonprofits Finance 52

Philanthropy 2173

SEPTEMBER 8, 2020

Toxic tax policies - part three of the five part series

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Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

Finance