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Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don't really know how to optimize it? If you answer yes to this question then you have arrived at the right place. The truth is that although the Facebook boosted post advertising option is very easy to use and may often seem easier than other Facebook advertising options, there are clear scenarios where it may be worth your time t
I’ll be honest. My first reaction to Twitter doubling its character count – from 140 to 280 – made me all: via GIPHY. I’m not alone: Twitter users herald new character limits with 280-character howls of despair . We all have 280 characters? Well, as Shakespeare wrote, “Brevity is the soul of wit. The soul of wit is what brevity is. Brevity?
Today on CauseTalk Radio , Megan and I talking to Karen Davis , Senior Vice President of Global Philanthropy and Social Impact at Hasbro , about Be Fearless Be Kind, a philanthropic initiative, which is designed to empower kids to have the compassion and courage to stand up for others and make a difference. To help nurture empathy and compassion, parents and adults can access proven tools and resources through the Be Fearless Be Kind online hub.
Smart speakers are voice-activated digital assistants that enable users to use their voice to command a wide variety of activities, such as play music, listen to news, make calls, watch video clips, shop online, and control smart home devices (thermostats, home alarm systems, lights, smart TVs, etc.). Amazon Alexa is the digital assistant software that empowers Amazon’s smart speaker series, the Amazon Echo.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Branding is vital to your nonprofit’s success. It’s what people think about when they think of your organization. It impacts everything including your ability to recruit board members and raise money. Consider this: When people think about making a charitable gift, they often think of the familiar, more well-known, well-publicized nonprofits. Think of the multi-million bequest left to a local hospital or university by a donor that never made a previous gift.
Today I presented the first in a two-part webinar series on streamlining your communications workflow. We focused on five strategies for managing what happens to ideas, suggestions, and other potential assignments BEFORE they make it on to your to-do list. After talking about each strategy, I polled participants about how easy they thought it would be to implement.
Face-to-face interaction is an important aspect of any organization, especially when it comes to fundraising. If your donors come from all over the world, that interaction isn’t always possible. That’s where donor trips come in. Donor trips are a different take on the “major event” fundraising concept. It’s when your nonprofit takes a “tour” of the places where its money is coming from and you get to personally thank those that are helping you live out your mission.
Face-to-face interaction is an important aspect of any organization, especially when it comes to fundraising. If your donors come from all over the world, that interaction isn’t always possible. That’s where donor trips come in. Donor trips are a different take on the “major event” fundraising concept. It’s when your nonprofit takes a “tour” of the places where its money is coming from and you get to personally thank those that are helping you live out your mission.
The Fundraising Effectiveness Project recently released its Quarterly Fundraising Report covering the first half of 2017. It shows a drop in US giving of 6% below 2016’s mid-year level. Should we worry? Perhaps. Although there has been an increase over 2016 in the number of donors giving under $250 ( up 8.9%) and those giving between $250 and $1000 (up 14.2%) it appears that the important $1,000 + giving segment is down 8.9%.
Too often fundraisers make assumptions about what donors want. Usually, this is driven by top leaders or board members. They decide, for instance, that it would be great to close more retained life estate gifts. So they instruct their staff to go out there and market them. Sure, that might have worked 25 years ago, before you had the technology to understand what each of your supporters was thinking.
What’s going on at your desk right now? Tell me all about it! It’s my monthly call for submissions for our Day in the Life of a Nonprofit Communicator blog series, and I want you to share all the things you do on a daily basis to make the world a better place. We started this popular series in 2013 to get a glimpse into the everyday behind-the-scenes things you have to do for your job as a nonprofit communicator.
What should be at the top of your priority list when starting a nonprofit? Making a kickass mission statement. Your mission statement is at the core of your nonprofit’s brand. It communicates why you do what you do and how you’re going to do it. You need something that will speak to the masses and inspire action. Here are a few tips on how to create one that stands on its own two feet.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Only 21 more days to #GivingTuesday, and boy am I counting them! I’m not sure I can endure the unbridled enthusiasm, the sheer ecstasy, the pulsing anticipation with which fundraisers will approach the next three weeks as they prepare for the Big Day. I guess I can understand it … Three weeks to NOT think about atrocious renewal/retention rates.
A quick announcement about what’s next for the Engagement Fundraising Podcast. Learn more about MarketSmart at [link]. The post What’s Next for Engagement Fundraising? appeared first on MarketSmart, LLC |.
Cosmos. Orange Beach, AL. Good Friday to you all and a special “Hello and thank you” to all you veterans out there! Please join me for some refreshing Mixed Links… If you’ve taken our Annual Nonprofit Communications Trends Survey, thank you!! If you haven’t, could you please take a moment to help us produce the best research around on what it’s like to work as a nonprofit communications professional?
Do you want to know the answers to these questions: How effective do nonprofit communicators feel on specific goals like community engagement, brand and reputation management, and supporting major donor fundraising? How much content does a typical communications team produce, and how often do they use different communications channels? How do communications pros rate their skills, including copywriting, graphic design, planning, and analytics?
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Next time a consultant defends some indefensible recommendation by telling you “It’s industry standard” … head for the hills. Better yet, fire the consultant. ‘Industry standard’ is to new ideas and suggestions that challenge the status quo what garlic is to vampires. A fictional defense invoked by the unknowledgeable to protect their self-proclaimed position of authority.
I just finished reading two articles from mega-consultant McKinsey which were scary. Scary because they illustrate what we poor fundraisers are up against when it comes to marketing. One article was titled What shoppers really want from personalized marketing. The other piece was called Marketing’s Holy Grail: Digital personalization at scale.
According to Toni Coleman, interim editor in chief of CASE’s CURRENTS Magazine, there are 4 types of horrible bosses : The micromanager. The disinterested boss. The bully. The abuser. Have you worked for one of them? If so, please share your story in the comments section below. Or, for tips on how to be a better manager, check out Toni’s article here.
Many marketers/fundraisers desperately hope to find silver bullets or unicorns. They become enamored by shiny objects that are easy to employ. Usually, these technologies and tactics focus on the top of the funnel, generating awareness or (at best) interest. Yet the most effective and lowest-cost technologies and tactics are the ones that get employed at the bottom of the funnel instead.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
U.S. fundraisers whose attention last week may have been diverted somewhere between the Special Counsel’s indictments of Trump Campaign heavies and the White House Chief of Staff’s lessons in Civil War revisionist history need to be aware of that a major attempt to re-order the U.S. Tax Code got underway in Congress last Thursday. It’s highly unlikely that anything remotely resembling the current 429-page bill will make its way intact through the gauntlet of special interest artillery and partis
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