Nonprofit Marketing Guide
OCTOBER 23, 2017
Blair Trexler. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Blair Trexler has worked in some aspect of development since 2010.
Ann Green
OCTOBER 26, 2017
Donor communication can be the key to growing your nonprofit’s community and reaching your fundraising goals. Be wary of these 5 fatal communication mistakes! By Steve Page. When your nonprofit’s fundraising efforts are in full swing, it can be easy to get caught up in a numbers game of trying to reach your fundraising benchmarks. However, if your team wants to raise as much money as possible for your cause, there’s one area of your fundraising strategy that you shouldn’t disregard: your donor c
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Selfish Giving
OCTOBER 24, 2017
Today on CauseTalk Radio , Megan and I talk to Michal Alter , Co-Founder and CEO, Visit.org , about how this B-Corp is curating different local travel experiences — ranging from free to several thousand dollars per person — all in the name of social good! The traveler gets an authentic travel experience and 100% of host revenue is invested back into the local community.
NonProfit Hub
OCTOBER 27, 2017
Though the idea of helping and giving back to others has existed since Biblical times, nonprofit organizations in the United States have a much shorter history. Every couple of decades, a new era ushers in a new set of ideas, principles and practices that affect how the nonprofit sector functions. Let’s take a look at what we can learn from the history of nonprofit organizations.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Nonprofit Marketing Guide
OCTOBER 26, 2017
In a today’s media world, speed is critical. To effectively spread the word about your work and your organization, you need more than a strong message — you need to be able to deploy this message to the right people at the right time. If you move too slowly, you will miss opportunities to gain attention and change minds. And if your organization is at the center of a controversy, the inability to respond quickly can have disastrous consequences.
Fundraising Coach
OCTOBER 26, 2017
As much as I love to do in-person leadership and fundraising trainings , sometimes you just can't get to them. So webinars can be incredibly helpful. Over the last few months, I've done webinars for NCDC, qGiv, NonprofitHub, and Bloomerang. Webinars on Leadership and Fundraising. Here are free recordings of all four webinars. Nonprofit Leadership Goal-Setting.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
NonProfit Hub
OCTOBER 25, 2017
Sponsored by Jitasa. If you’ve ever held an executive position at a nonprofit, you have probably heard cliche mantras such as “work smart, not hard” or “do more with less.” While these snippets of advice surely have some merit, they don’t assist you in discovering how to work smart or how to do more. That’s where we come in. One of the most difficult components of starting and maintaining a nonprofit is learning how to take advantage of the resources at your disposal.
Nonprofit Marketing Guide
OCTOBER 24, 2017
Every communications director has a to-do list a mile long, and it gets longer every day. What’s the secret to keeping that list in check? It’s all about creating a workflow for ideas BEFORE they make it onto your editorial calendar or to-do list. Here are three tips to get you started: Idea Parking Lot and a Process to Clear It. Just because a great idea has been voiced doesn’t mean that it has to be assigned to you or anyone else immediately.
Concord Leadership
OCTOBER 26, 2017
How do you behave as a leader? Do you know what your preferred management style is and how it contributes to your success? I’m pleased to announce that it’s time for the 2nd Nonprofit Sector Leadership survey! This year The Concord Leadership Group is partnering Bloomerang, Boardable, and DonorSearch to engage Adrian Sargeant and the […].
The Agitator
OCTOBER 24, 2017
Earlier posts this week have touched on the issue of donor motivation. Why do some people give and others not … or significantly less? Is there a time when donors are especially ‘primed’ to give? Why and when is that and should your communications tactics change a bit? Perhaps the most vexing question for fundraisers is: Why do some people, who by all reckoning (in terms of known interest, capacity, awareness) should give, still not give?
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
NonProfit Hub
OCTOBER 23, 2017
Social media is a whole different animal than it used to be. It seems as if now, if you don’t have an active social media presence , you’re often forgotten about. Nonprofits already have a hard enough time gaining traction; we don’t need to be forgotten about! Here are three of our favorite social media tools to not only help make your job easier, but to spice up your feed as well.
Nonprofit Marketing Guide
OCTOBER 25, 2017
Do you expect the media to attend your fundraisers or other events? And once you get them there, do you know how to control the story they tell? Find out what the media really needs before, during, and after your event with journalist and nonprofit consultant, Antionette Kerr, during her next webinar: Creative Strategies to Get the Media to Cover Your Next Event. 60-Minute Webinar with Antionette Kerr.
The NonProfit Times
OCTOBER 24, 2017
Donors are human. They have likes and dislikes. They are creatures of habit and thus have behaviors, that when known, can be worked with to entice giving. This six-part series on neurofundraising is state of the moment behavioral marketing information that fundraisers can immediately put to use. The post NeuroFundraising appeared first on The NonProfit Times.
The Agitator
OCTOBER 26, 2017
Too often we focus on the technical tactics of fundraising, spending far too little time on the intangible, but all-important, heart and soul that form the foundation of all causes and movements. In a world too invested in maintaining silence, the hero’s words of truth ring out like a pistol shot. Last week our world lost a hero. Tom Belford and I lost a long-time partner, mentor, fellow hell-raiser and a true heart and soul of many of today’s progressive movements.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
iMarketSmart
OCTOBER 23, 2017
Here are a dozen ways engagement fundraising helps nonprofits all around the world. 1. Focus on your oldest supporters and Legacy Society members who have no children and capacity (this is the essential component of the strategy for generating revenue quickly). 2. Engage all of your high-value supporters cost-effectively using a carefully balanced mix of digital technology and traditional channels. 3.
Nonprofit Marketing Guide
OCTOBER 27, 2017
The Louis. Birmingham, AL. I hope you had a week that didn’t suck! (What? Some weeks, that’s all we can hope for.) Let’s cap it off, sucky or not, with some Mixed Links… If you are interested in participating in M+R’s 2018 Benchmark Survey, see this post. In other benchmarking news (is that a thing?), Charity Dynamics has released their 2017 Boundless Fundraising Benchmark Report.
The NonProfit Times
OCTOBER 24, 2017
Donors are human. They have likes and dislikes. They are creatures of habit and thus have behaviors, that when known, can be worked with to entice giving. This six-part series on neurofundraising is state of the moment behavioral marketing information that fundraisers can immediately put to use. The post NeuroFundraising appeared first on The NonProfit Times.
The Agitator
OCTOBER 22, 2017
Call me Chicken Little, but I’m afraid. And maybe you should be too. For over 15 years the Lilly Family School of Philanthropy (Indiana University) has tracked the giving of nearly 10,000 families and individuals in the US. Their newly released data is here — Generosity for Life. The bad news is that American generosity seems to have peaked … in fact, it did so in 2005, when average giving was $1,024.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
iMarketSmart
OCTOBER 25, 2017
I was intrigued. . A few weeks ago one of my employees (Nicole) forwarded the following email to me from her beloved alma mater. It was from the president of the school. Impressive! The subject line made clear that he was going to let her know how she can help the University of _. “That’s interesting,” I thought to myself. I wondered if she felt that the University had helped her so much that she would want to return the favor.
iMarketSmart
OCTOBER 27, 2017
“What did they do with my money?”. “Would my money yield more impact if I gave it to another organization?”. “Do they make me feel good or bad?”. Related Posts: >>5 thoughts that might lead your supporters to feel donor remorse. >>Is Your Donor “Endangered”? LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS! The post 3 questions every major donor asks themselves after they give appeared first on MarketSmart, LLC |.
iMarketSmart
OCTOBER 26, 2017
On today’s episode we discuss creating a strong fundraising caseload. As you’ll hear, we dive pretty deep into this topic, so this discussion is split into 2 episodes. Stay tuned next week for the conclusion to this discussion. The post Creating Your Fundraising Caseload – Part 1 (Episode 16) appeared first on MarketSmart, LLC |.
The NonProfit Times
OCTOBER 24, 2017
Donors are human. They have likes and dislikes. They are creatures of habit and thus have behaviors, that when known, can be worked with to entice giving. This six-part series on neurofundraising is state of the moment behavioral marketing information that fundraisers can immediately put to use. The post NeuroFundraising appeared first on The NonProfit Times.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
The Agitator
OCTOBER 25, 2017
In my experience, very few fundraisers understand the essential importance of donor identity. Unless you understand ‘why’ a donor gives you’re more likely than not to miss the mark. That’s why Tom’s In Make It About Me and the terrific post he cites by Katrina VanHuss ( Why I Care About Your Cause, But Don’t Donate ) are so important. Those who’ve read the piece will recall that Katrina describes her personal experience caring for her father, who suffered and died from Parkinson’s di
The Agitator
OCTOBER 25, 2017
In my experience, very few fundraisers understand the essential importance of donor identity. Unless you understand “why” a donor gives you’re more likely than not to miss the mark. That’s why Tom’s In Make It About Me and the terrific post he cites by Katrina VanHuss ( Why I Care About Your Cause, But Don’t Donate ) are so important. Those who’ve read the piece will recall that Katrina describes her personal experience caring for her father, who suffered and died from Parkinson’s disease.
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