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Today on CauseTalk Radio , Megan and I talk to Alison McArthur , Community Achieves Coordinator for Metro Nashville Public Schools about the The Whirlpool Care Counts laundry program. Whirlpool is fighting against education inequality by installing washers and dryers in schools to remove this barrier to attendance, and give students the confidence they need and deserve to get through class each day.
Do you think you’re doing a good job of thanking your donors? Think hard about this, because there’s a good chance you’re not. You may have every intention to, but thanking donors often takes a back seat to fundraising when you should spend equal time doing both. This is why you need a thank you plan. You probably have a fundraising plan and maybe a donor relations plan, but a specific thank you plan is just as important.
Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. However, just because it's easy to setup a new Twitter profile, Facebook business Page or Instagram Business Account doesn't mean you should wait until the last minute to figure out how to utilize social media as a component of your launch.
Repurposing your content is essential to your success. You don’t have enough time to create original content constantly, and your community needs to hear your messages and calls to action in clear and consistent ways over and over anyway. Repurposing content makes sense, and it works! I like simple rules. So I created five of them to help guide your repurposing strategy.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Finding grants for your nonprofit organization is a lot like shopping for a pair of jeans. They come in all shapes and sizes, require some self-reflection and can be an incredibly time-consuming process. And maybe it’s not your favorite thing to do. Plenty of resources exist to find that perfect grant for your organization that has the style, flexibility and price tag you need – or maybe that’s the jeans.
Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. It's always good to hear the thought process of donors. But it sometimes raises more questions than it settles. Seeking corporate gifts? Don't be "that" guy At one point in the conversation, one of the panel shared his pet peeve: nonprofits who don't do any research before asking.
Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. We focus on content and visual marketing that grabs attention. We build beautiful landing pages that convert readers, listeners and viewers to buyers.
Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. We focus on content and visual marketing that grabs attention. We build beautiful landing pages that convert readers, listeners and viewers to buyers.
Stacy Harbaugh. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Stacy Harbaugh is the Communications Director for Midwest Environmental Advocates, a Madison, WI-based public interest environmental law center.
From improving literacy to helping communities recover after natural disasters, nonprofits take on vital roles to do good in the world. There are currently over 1.5 million nonprofits registered in the United States, which includes private foundations, public charities, chambers of commerce and civic leagues. These nonprofit organizations each have a unique and powerful mission to serve their community and the world at large.
Lukewarm, generic, uninspiring—these words should never describe your brand values. Yet, many nonprofit organizations continue to use solitary words as their values. It’s tempting to follow suit because, by definition, words like respect, transparent, and honest provide a solid foundation for your organization. Yet, solitary words as brand values often lack individuality and impact.
That’s just one of the basic premises of our new book Start Over explores. The problem with getting the manuscript off to the publisher is that new research findings keep coming in. So, another chapter or two have to be re-written. Let me explain. In preparing my earlier book, Retention Fundraising: the art and science of keeping your donors for life , I kept the promise to myself that I’d avoid tribal wisdom and so-called ‘best practices’ in favor of recommendations based solely on empirical
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Abby Jarvis. Abby Jarvis of Qgiv is back today to talk about events with a peer-to-peer fundraising component and how to get your supporters to fundraise for you. ~ Kristina. Guest Post by Abby Jarvis. When running an event, it’s so easy to focus on getting tons of registrants and to neglect everything else. It’s so satisfying to see registrations come pouring in!
Ever since the Internet became widely available, there has been an obsession with “going viral,” or producing content so interesting, or funny, or cute that millions upon millions of people view it. It could be (and often has been) videos of cats , or babies —or both. It could be a photo, a short story, an op-ed—anything. Whatever the form, there is something about viral content that is inherently attractive to viewers.
The private sector has sales managers for their revenue generation teams. The nonprofit sector, not so much. Sales managers are responsible for: Meeting sales/revenue and profitability targets. Planning and budgeting. Hiring and firing. Training and coaching. Analyzing and evaluating people and data. Setting goals for others. Leading and motivating.
Our subject line today is the model of perfection … according to online marketing firm Marketo. Why? It’s clear and direct … not clever. ‘Unclear subject lines’ is the first of eight biggest email mistakes marketers make according to Marketo in this white paper. They cite a case study reporting that clear subject lines received 541% more clicks than clever ones.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Happy Friday! My kids just got out of school so I really need some Mixed Drinks.I mean Links… Kivi is doing a free webinar for Bloomerang, June 1st, on What a Communications Plan Should Look Like. Last week Vu Le at Nonprofit AF, posted How Donor-Centrism Perpetuates Inequity, and Why We Must Move Toward Community-Centric Fundraising. This obviously started a discussion about the merits of door-centered fundraising including these: Jeremy Hatch said Donor-Centered Fundraising Is Not The
Social media has become something of a cultural touchstone: grandmas and toddlers alike engage in some form of social media on a regular basis. And while social media has done wonders to connect people from across the globe, it has also made us a little complacent. We tend to think social media can take care of all of our essential marketing and communication, and that simply isn’t true.
Do you bring yourself—with your passions, personal history, and personality—to work, or do you check “the real you” at the front door? Here’s hoping you bring “all of you” to work. It’s the only way to feel fully at ease in your job, to nurture the relationships you need for success and satisfaction (for you and your organization), and to bring the greatest value to your role and responsibilities.
I’m thinking about this recent article in NonProfitPRO — Does the Nonprofit Industry Have an Employment Problem? — by Tracy Vanderneck. Tracy cites two reports, one a cross-industry study and one focused on nonprofits , which converge on the exact same number regarding average annual employee turn over. It appears that nonprofits hold onto staff at the same rate as other sectors.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Recently I was told, “Greg, you are one strong cup of coffee.” I like that. Here’s why I am the way I am: 1. I believe life is very, very short. Both of my parents died in their 60’s. One of my best friends died last year at 54. I am 47. I think the fundraising sector needs to change, now! I don’t have time to wait. Today could be my last day.
It’s no surprise that flocks of young people are leaving Facebook , and it isn’t particularly surprising why they’re leaving, either. With almost every parent in America (and around the world, for that matter) on Facebook, young people don’t want to give Mom and Dad another way to cramp their style. And, especially among younger Gen-Zers , many of them are refusing to sign up in the first place.
Do you bring yourself—with your passions, personal history, and personality—to work, or do you check “the real you” at the front door? Here’s hoping you bring “all of you” to work. It’s the only way to feel fully at ease in your job, to nurture the relationships you need for success and satisfaction (for you and your organization), and to bring the greatest value to your role and responsibilities.
When preparing a member of your nonprofit’s team for an interview, you invariably spend time coaching them on what to say and how to act when the camera is rolling or when the reporter is scribbling notes. But do you also prep them for what to do when the “on air” light is off or when the reporter closes the notebook? If you aren’t, you’re overlooking a crucial detail — one that can lead to some unfortunate headlines.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
“Craver, it’s perfectly fine to believe in miracles, but let me tell you, it sure helps to organize for them.” With those words my first fundraising mentor left me with an indelible understanding that while great things can and do happen, the probability of success increases markedly with careful and meticulous planning. Which brings me to the ‘miracle’ of the ACLU’s swift, precision-like response across the nation to civil liberties threats triggered by the election and inauguration
Is there such a thing? Or just an oxymoron? I’m thinking about the first Trump budget. Here is a ‘plan’ that would rip to shreds our social safety net; our commitment to affordable, accessible health care; and our protection of the environment, food safety and much more that we expect from government. While enlarging tax breaks for the wealthiest in the nation.
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