Nonprofit Marketing Guide

APRIL 17, 2019

Guest Post By John Haydon If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie. Facebook giveth and Facebook taketh away. Here’s the thing: Facebook and (Instagram) are where most of your supporters hang out and talk about the causes they care about.

Values 251

Values Marketing Marketing Technology 251

Ann Green

APRIL 16, 2019

Many nonprofits don’t seem to understand what it means to be donor-centered. I think it’s fairly obvious. It means focusing on your donors’ needs and interests, acknowledging them in your letters and other communication, and taking into account that not all donors are the same. I guess it’s not obvious enough because you see countless examples of generic, organization-centered communication that barely acknowledges the donor.

Retention 120

Retention Communication Food Fundraising 120

Pam Moore

APRIL 16, 2019

? ?. There is no doubt that in person events can provide incredible value. However, attending, exhibiting or sponsoring an event requires investment such as time, energy and money. It’s critical to do your research to ensure you achieve a positive return on your investment. For event organizers it’s even more challenging as they must find a way to stand out from the crowd and attract sponsors, powerful speakers, exhibitors and of course sell tickets to fill seats.

Universities 105

Universities Advertising Energy Marketing 105

Mission Minded

APRIL 18, 2019

Abbey Meyers is a Brand strategist at Mission Minded and the project lead for the recent redesign of the California. The post Behind the Brand: California Symphony appeared first on Mission Minded.

Nonprofits 75

Nonprofits 75

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Nonprofit Marketing Guide

APRIL 18, 2019

I just finished Part 2 of our webinar series on Social Media Strategies for Nonprofits that Won’t Waste Your Time. On Tuesday, we covered the Be Personal side of this framework : Today, we moved to the right side: Be Practical. Nonprofits have things they need to talk about but only have a limited amount of time to put into social media, thus we need to talk about social media content creation in a very practical way.

Communication 174

Communication Nonprofits 174

NonProfit Hub

APRIL 19, 2019

Nonprofits face unique challenges that for-profit organizations don’t have to grapple with. First, nonprofits have to ask for money from people who don’t directly use their services. Instead of customers, nonprofits rely on donors. And many donors insist on spending less on administrative and managerial tasks, yet these functions are what make philanthropic efforts possible.

Insurance 74

Insurance Nonprofits Management Fundraising 74

iMarketSmart

APRIL 14, 2019

A client recently told us she was being asked by her leadership to consider cancelling her MarketSmart subscription. . She told us that last year, during Q4, the organization decided to spend more money on Giving Tuesday and its end-of-year marketing. They hired a consultant, invested a ton in direct mail, social media marketing/advertising, and email blasts.

Advertising 40

Advertising Leadership Communication Fundraising 40

Nonprofit Marketing Guide

APRIL 16, 2019

I just finished Part 1 of our webinar series on Social Media Strategies That Won’t Waste Your Time. Today was all about the “Be Personal” left-hand side of the diagram. After I went through each section, I did a quick poll to see what participants thought they would work on first. The results are very interesting, so I thought I would share them with you.

Communication 170

Communication Nonprofits 170

Selfish Giving

APRIL 17, 2019

The people who read my newsletter are corporate partnership pros, but the section that is most popular with readers is not "Partnership Notes." It's "Marketing Your Cause" - and with good reason! You realize that the better you market your cause, the easier it will be to recruit corporate partners. Since January I've been seeing a trend that I want to address.

Culture 113

Culture Public and Nonprofit Management Marketing Marketing 113

NonProfit Hub

APRIL 15, 2019

Spring is in full bloom, which means a whole new season of fundraising opportunities are headed your way! By taking advantage of the sunshine, gorgeous weather and plentiful holidays spring has to offer, you can make spring fundraisers the best of the year. 1. Easter Egg Hunt. With Easter just around the corner, this timeless, family-friendly event doubles as the perfect way to raise money for your organization.

Fundraising 71

Fundraising Fundraising Homelessness Food 71

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

Nonprofit Organizations

Nonprofit Marketing Guide

APRIL 15, 2019

Amanda Mahan Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Amanda Mahan is the Marketing Specialist for Operation New Hope, a nonprofit organization in Jacksonville, Florida that provides support, life and job skills training for people with a history of involvement with the criminal justice system, and places them in employment that offers a sustainable quality of life.

Communication 143

Communication Nonprofits Children Nonprofit Organizations 143

Nonprofit Marketing Guide

APRIL 18, 2019

Happy Friday, sweet friends! Join me as I share the best articles, posts, tips, and more from around the world of marketing and fundraising. This week I share tips on naming programs, etc, which metrics matter for Instagram Stories, content marketing tips, and more. It’s time for Mixed Links… Got a new program, but aren’t sure what to call it?

Communication 115

Communication Nonprofits Production Marketing 115

Nonprofit Marketing Guide

APRIL 19, 2019

Happy Friday, sweet friends! Join me as I share the best articles, posts, tips, and more from around the world of marketing and fundraising. This week I share tips on naming programs, etc, which metrics matter for Instagram Stories, content marketing tips, and more. It’s time for Mixed Links… Got a new program, but aren’t sure what to call it?

Communication 100

Communication Nonprofits Production Marketing 100