Ann Green
OCTOBER 12, 2016
By Kerri Moore. It’s hard to raise money and it’s more difficult if you have limited resources. In this post, Kerri Moore of Booster has some low-cost fundraising ideas for you. Some don’t even involve asking for money but emphasize building relationships with the donors you already have. Low-cost fundraising isn’t just about saving your nonprofit some extra cash.
Nonprofit Marketing Guide
OCTOBER 13, 2016
The Presidential election has become — quite unfortunately — a daily case study in crisis communications. Nearly every day this fall — and sometimes more than once a day — one or both of the major candidates has been forced to respond to a crisis, whether it’s negative news about his or her past with the release of damning audio or leaked emails, or through his or her own missteps.
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Selfish Giving
OCTOBER 11, 2016
Big Lots Charity Pinup for the 2016 Program. Today on CauseTalk Radio , Megan and I talk to Jeremy Ball , who leads the Big Lots Foundation and is director of philanthropy and events for the parent company Big Lots , about the retailers impressive cause marketing efforts on behalf of Nationwide Children's Hospital. Last fall, Big Lots mobilized its nearly 1,500 stores and raised $2.2 million!
Pam Moore
OCTOBER 11, 2016
Are you speaking to your audience in a way that they understand? When you tweet do people listen? Do they take action? Do your tweets help you increase brand equity, generate leads and sales? Are your tweets helping you grow community and nurture relationships? Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing?
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
The Agitator
OCTOBER 11, 2016
“If there ever there were a medium where nonprofits consistently get it wrong, it’s telemarketing.” That’s the way I began the post Ring! Ring! Telemarketing Mysteries and Case Studies two years ago. Two years later both Tom and I revisited the subject of telemarketing in Telefundraising Reveals the Pulse and Hanging Up on Your Donors. Both pieces outlined why telemarketing is so important.
Nonprofit Marketing Guide
OCTOBER 14, 2016
Hope you had a great week! Today is my birthday so let’s celebrate with some Mixed Links (among other things)… If you want to create compelling content people will read, you need to let go of these 7 Bad Writing Habits You Learned in School. Hubspot shared an infographic on What Successful Marketing Looks Like Today. Looking for attention on Instagram?
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
NonProfit Hub
OCTOBER 10, 2016
Modern nonprofit fundraising is more than writing an appeal letter and waiting for donations to pour in. Of course, fundraising letters are still important and valuable tools, but donors and supporters often need more incentive to support your organization. After all, their time and finances are valuable; you need to show them how your organization values its supporters and uses donations to further your cause.
The Agitator
OCTOBER 13, 2016
Years ago I traveled almost constantly in my work and every Monday I’d head for the airport and return home on Friday. So, when asked what her Dad did for a living, it came as no surprise that 8 year-old Caity Craver answered: “He’s a flight attendant” What did surprise — and delight — me occurred one Monday morning as I bent down to hug Caity goodbye for the week.
Nonprofit Marketing Guide
OCTOBER 11, 2016
In a few short weeks, we will open up the 2017 Nonprofit Communications Trends Survey . But before that happens, I have to put this year’s questions together, and I need your help. Think about your own work challenges, and where having some data about what other nonprofits are doing could help you make your case. Think about those times where you wonder, “Is anyone else having this problem?
Nonprofit Tech for Good
OCTOBER 9, 2016
According to Facebook , organic reach is the total number of unique people who are shown your post(s) in their News Feed through unpaid distribution and although Facebook Insights provide a lot of useful data about your fans and reach (organic and paid), the one critical piece of data not provided is your nonprofit’s weekly, monthly, or quarterly average organic reach.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
NonProfit Hub
OCTOBER 13, 2016
Imagine you’re standing at a bus stop. Maybe you’re checking your mobile email. Maybe you’re texting a good buddy of yours. Either way, you definitely have your phone out. You look up, and you see this: Okay, first of all, you notice an adorable kitten, staring down at you, begging you to help out. You also notice that there’s a number to text in order to donate.
Care2
OCTOBER 14, 2016
"What if your organization’s culture encouraged you, and everyone who worked there, to embrace self-care without guilt? What if you could feel the vibrancy of your organization when you stepped into the physical office or hear it in the voices of staff when they talked about what it is like to work at your organization?". These are questions you're asked in The Happy Healthy Nonprofit: Strategies for Impact without Burnout , Beth Kanter and Aliza Sherman's newest book that was just released.
Nonprofit Marketing Guide
OCTOBER 10, 2016
Communications directors, fundraisers, social media managers – anyone who communicates with supporters of a nonprofit – you are all eligible to participate in our Day in the Life of a Nonprofit Communicator series. We started this popular series over 3 years ago to get a glimpse into the everyday, nitty-gritty things you have to do for your job as a nonprofit communicator.
Mission Minded
OCTOBER 11, 2016
I was recently invited to InspirED’s Sparkcast Podcast to chat about independent school branding, and the impact it can have on your school’s enrollment and development efforts. Have a listen! What You’ll Learn How and why Mission Minded recently helped SSATB successfully rebrand itself into The Enrollment Management Association. What brand is in relation to independent […].
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
NonProfit Hub
OCTOBER 14, 2016
Incentive-based fundraising puts your donors first. When it comes time for them to give, incentives can show supporters that their donations are valued at your organization. If you’re just learning the basics of incentive-based fundraising and want some ideas on how you can incorporate it into your organization, you can check out our first guide, Incentive-Based Fundraising 101.
iMarketSmart
OCTOBER 14, 2016
I haven’t been much of a fan of Facebook for my business. I simply prefer LinkedIn. But recently it occurred to me that some fundraisers really like it. And, who am I to decide how they should engage with me and my company? So about a month ago we decided to start posting on our somewhat dormant MarketSmart Facebook page again. Do you prefer Facebook?
Nonprofit Marketing Guide
OCTOBER 12, 2016
Are you tapping into the potential of online fundraising? Online revenue grew 19% in 2015 according to the M+R Benchmarks Report. If you are ignoring online revenue you could be missing out on a major fundraising tactic. Join us tomorrow for a BRAND NEW webinar: The Very Practical Beginner’s Guide to Online Fundraising. Presented by online fundraising expert, Kerri Karvetski.
The Agitator
OCTOBER 12, 2016
How many people will die, be imprisoned or tortured, sleep on the street, go without water or food, be denied (something, anything) … if you don’t RESPOND TODAY ? Most fundraisers have been brought up to stress urgency, urgency, more urgency. In the old days of printed newspapers, weekly newsmagazines and network nightly news, ‘urgency’ might actually been something reserved for special events and rare occasions.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
iMarketSmart
OCTOBER 12, 2016
I’m constantly reminding people that fundraising is about facilitating and helping donors feel good ! To do both, you might want to consider employing the concept of “Goal Proximity” (also known as “ Goal Gradient Helping “). Classy.org says it nicely here : “People are more willing to give when you are closer to your fundraising goal.” Tweet this!
The Agitator
OCTOBER 10, 2016
I know we have some Agitator readers who would probably prefer that Roger and I stay out of politics and keep our political views to ourselves. And we have probably many more readers who are jubilant over Donald Trump’s self-destructing behavior during Sunday’s night’s debate. So terrible that he might cost the Republican Party its congressional control.
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