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Kerri Moore. This summer, Kerri Moore gave us The Ultimate Checklist for marketing events. Today she’s back with some ideas on what to do after your event is over. ~Kristina. Guest Post by Kerri Moore of Booster. After your nonprofit has hosted a fundraising event, you’ll need to take some time to celebrate your success. But before you pop too many bottles, it’s important that you’re prepared to communicate with your valuable attendees and donors.
Many of you are immersed in your year-end appeal, but if you think you can rest easy once the letters have gone out, think again. Your work has just begun. In fact, what comes next is even more important, especially if you want to to keep your donors for a long time. Do a good job of thanking your donors. I write a lot about the importance of thanking your donors, but I think this bears repeating.
Today on CauseTalk Radio , Megan and I talk to Christine Riley Miller , Senior Director of Corporate Social Responsibility & Corporate Foundation for Dunkin' Brands , about the company's new, re-branded foundation, the Joy in Childhood Foundation. The goal of the foundation is right in the name: to provide the simple joys of childhood to sick and hungry kids.
For nonprofits to succeed on social media, they have to be good at social media and that requires a clear understanding of how, when, and why individuals engage with nonprofits on social media. With a primary focus on blogging, Facebook, Twitter, and Instagram, he webinar content below was presented by Heather Mansfield on November 8, 2016 to 2,150 nonprofit staff.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Is your nonprofit running petitions and other online advocacy actions? If the answer is “Yes,” then you might want to use after-action popups to transform your advocate’s actions into money. Popups, also known as website lightboxes, display an image or video that floats on top of a web page, dimming out the rest of the content. They’re used for all sorts of purposes on nonprofit websites – email sign ups, fundraising campaigns, and event signups.
I’m still in shock over the U.S.election. I had planned to submit a post today and mulled over whether I should wait until tomorrow. Somehow a post about donor communication seems trivial, even though it’s not. But it can wait. How do we deal with uncertainty the next four years brings us? Some of you may want to delve into your work to take your mind off things.
Perhaps you already have a list of companies that could donate to your organization. If not, we’ll be helping you with that in our December 6 webinar. Once you have that list, the next step is to determine who the real decision makers are in each company and how you can get in front of them to present your case. Remember that the decision maker might not be the person who has the most visibility in the company.
Perhaps you already have a list of companies that could donate to your organization. If not, we’ll be helping you with that in our December 6 webinar. Once you have that list, the next step is to determine who the real decision makers are in each company and how you can get in front of them to present your case. Remember that the decision maker might not be the person who has the most visibility in the company.
Most of the time you read advice about words that are good to use in fundraising … like ‘you’ But here’s a fascinating article on seven words to avoid on your website conversion pages. And guess what, ‘you’ — actually ‘your’ — is one of them! The other six … Submit (implies ‘yielding’, something not many people instinctively like to do).
Back in September, I told you about our experiment to see who our most loyal newsletter readers were. I thought that was a better measure of email engagement than simply looking at open or click rates. Here’s what we discovered: We used our CRM to help us figure this out, but I knew there had to be a way to do it in Excel too, so I put out the call for help.
If you’re a nonprofit, chances are you are sending an email fundraising appeal this month. And maybe next month. And definitely the next month. Email, for most nonprofits, is the single largest source of online fundraising revenue. And technology advances have allowed marketers and fundraisers to send emails to hundreds of people at once for extremely low cost, which is a fantastic efficiency.
I don’t have any data on this whatsoever but something tells me that a good number of fundraisers might lean left when it comes to politics. But what about your donors? Do they lean left or right? Do you know? Could you be alienating them by assuming that their politics align with yours? Here are 3 things you might want to consider as you engage with your supporters (according to Arthur C.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
This morning’s election news dug into the divide that’s fracturing the U.S. Hearing the stats on how deep and broad these divisions are—rural vs. urban, men vs. women, those with post-secondary education vs. those without—wasn’t surprising. But it was distressing, especially as I contemplate where we go from here. So many organizations have ignored the chaos we’ve lived in during this extended election ramp up.
If you’ve mastered the very basics of online fundraising campaigns – goals, story arcs, deadlines, etc. – and you’re ready to add new layers and refine your approach, join us tomorrow for: Advanced Techniques for Boosting Your Online Fundraising Campaigns. Presented by Kerri Karvetski. Thursday, November 10th, 2016. 1:00 p.m. Eastern (10:00 a.m.
Sponsored content by iContact. As the holidays approach, the email marketing experts at iContact want to remind consumers that not everything revolves around shopping or sales. For many people, the holiday season is also a time of charity and of helping others less fortunate. Just as retail has its big days leading up to the holidays (Black Friday, Cyber Monday, Super Saturday), altruism has #GivingTuesday on November 29, and we want to help you find #GivingTuesday success.
There’s brilliance down under! . A while back on my LinkedIn Group (Major and Planned Gift Marketers) , Sharon Wangman outlined a stewardship plan for Legacy Society donors/members. Sharon said, “ If your donors have included you in the Will you should visit; if you have bequest prospects you should visit. A person can easily take you out of the Will as quickly as they put you in.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Almost everyone in the U.S. is uptight about the outcome of tomorrow’s Presidential election. In fact, it’s probably safe to say most everyone in the world is worried. Tom reports that even the amoebae under the polar ice caps are suffering anxiety attacks. Well, don’t just sit there and fret. Get busy. Make sure all your friends in the U.S. cast their vote tomorrow.
To all those who have served our country well in the Armed Forces (including my dad), I salute you! Join me for some Mixed Links… Let us know what it’s like to be you! We have opened our annual (but completely revamped) Nonprofit Communications Trends Survey. If you can stomach anything else election related, here are 7 Fundraising & Storytelling Lessons From This Year’s US Presidential Race.
If you’re a workaholic, remembering to make quality time for yourself can be challenging. Of course, if you want to keep both your employer and your family happy, learning to balance the two is important. Here are a few ways you can create and maintain a healthy ratio of work and personal life. 1. Get a Day Planner. Physically scheduling for both work and personal tasks in a single planner can help you see how you’re spending your time.
My son showed this Pixar short. And I thought about how well this short applies to nonprofit leadership. Watch the film. And be encouraged. Leading can feel like you’re just hit by wave after wave. But sometimes, that’s exactly what gives you the perspective that allows you to lead. (I found this on [link]. The post Sometimes leadership comes from a different perspective appeared first on The Concord Leadership Group, LLC.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
In his youth, curly-haired Roger was often mistaken for James Caan, actor of The Godfather fame. You’ll recall that Sonny Corleone was a hothead. And nothing makes Roger hotter than fundraisers’ neglect of donor retention. In this cameo appearance with fundraiser Amy Eisenstein , Roger discusses the basics of retention, starting with, “Say Thank You” And plugs a book you must read: Retention Fundraising: The New Art and Science of Keeping Your Donors for Life.
I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it with my kids! It’s terrific because it allows us to consider possibilities, business strategies, and presentation skills all in one 30-minute episode— for fun!
Research has shown that board members calling donors to do nothing more than say “thank you” for their gift can increase donations by a full 25% ! Nonprofits get the best of both worlds. Board members don’t need to ask for money but can rest assured that their effort is increasing giving. Thank you calls are straightforward and usually short. Never the less, a script can be useful, helping you get the calls started.
In fundraising terms, does the outcome of the U.S. presidential election matter to your nonprofit? Depending on who wins, are you expecting … A stock market crash, choking off your year-end major gifts? A stock market boom, fueling better than expected contributions? A spike in bequest awards, reflecting a spike in heart failures? A major political assault on everything you hold dear … and does that mean good times or bad for your fundraising?
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
We all woke up on this post-election morning to uncertainty and turmoil. What does the election of Donald Trump mean? Of course, no one really knows. Fear, anger, hope, disappointment, rage and joy bounce off our collective emotional wall. Those of us in progressive advocacy fundraising view President-elect Trump as the Orange Menace. Civil liberties, civil rights, environmental, community organizing and a host of others are already laying plans to mitigate the coming damage by rallying their
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