Selfish Giving
OCTOBER 18, 2016
Today on CauseTalk Radio , Megan and I talk to Christy Phillips-Brown , Director, External Communications & Community Relations, for Food Lion , a grocery store chain with 1,000 stores in 10 states, about their efforts to fight hunger. Never Miss a Show - Sign up for Email Updates. On the show, Megan, Christy and I discuss: Christy Phillips-Brown, Food Lion.
Nonprofit Marketing Guide
OCTOBER 20, 2016
Are all your email subscribers the same? Of course not! Some donate. Some volunteer. Some do both. And some have no CLUE how they got on your email list! If you send all your email subscribers the exact same fundraising emails for every campaign — year-end or any other time — you’ll never unlock their full potential as supporters. Think of it this way, if you’re at a party with coworkers or friends, would you approach each conversation the exact same way?
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Ann Green
OCTOBER 19, 2016
If you think you can send one fundraising appeal and then wait for the donations to pour in, you’re in for a rude awakening. Your donors are busy and may put your letter aside to handle later, and then never get to it. Or, they may not see your fundraising email in their ever growing inbox. While some donors will respond to the first appeal, most are going to need a few reminders.
Pam Moore
OCTOBER 18, 2016
The days of slamming out content that looks, smells and feels like what everyone else is writing are over and done. I recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing. The worst part is that the primary idea and foundation this person offered was to leverage content from other people.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Nonprofit Tech for Good
OCTOBER 18, 2016
Written by Heather Mansfield who works as an Ambassador for the Public Interest Registry – the nonprofit operator of the.ORG,NGO and.ONG domains. Unlike the.ORG domain which can be bought and used by any brand or individual, the new.NGO domain is only available for purchase by nonprofits, charities, and NGOs. Once bought, the nonprofit, charity, or NGO must then complete a verification process at OnGood.ngo to begin using the domain.
Nonprofit Marketing Guide
OCTOBER 19, 2016
We are all about helping you not only learn your job but love your job. Part of loving your job is taking care of yourself to avoid burnout. Today’s post by Beth Kanter and Aliza Sherman gives you some insight into their new book The Happy Healthy Nonprofit: Strategies for Impact without Burnout. I also want to invite you to a FREE webinar they will be presenting for us next Tuesday – The Happy Healthy Marketer: Self-Care for Nonprofit Marketers.
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Fundraising Coach
OCTOBER 16, 2016
Major gift fundraising can be a wonderful experience for donors and for the nonprofit. The results are great - both for donors and for the nonprofits. But an unseemly truth about major gift fundraising is: it's hard. There are times of long, disciplined waiting. I recently talked to Bill Littlejohn about leading fundraising efforts. He said that fundraising plans seem to go wrong immediately after we start them.
NonProfit Hub
OCTOBER 20, 2016
Let’s be honest, fundraising gets a bad rap. It’s like the misunderstood middle child who really does mean well, they just come off a little off-putting at times. Fundraising is a major necessity for most nonprofits, yet a lot of staff members—and most board members—look at it as a naughty word or something that appears “yucky,” yet, the word “philanthropy” isn’t always greeted quite so poorly.
Nonprofit Marketing Guide
OCTOBER 18, 2016
Getting great results from your communications work is often contingent on timing. It needs to get out the door or online quickly to be relevant. But a painful review and approval process can cripple your creative work, no matter how good it is. We’ve all been there. You missed a great opportunity to comment on breaking news and get your organization quoted in a major paper, because you couldn’t get the talking points approved in time and that news cycle is now over.
The Agitator
OCTOBER 16, 2016
Is there a similarity between cable news and the way some nonprofits operate? Tom’s Does Your Fundraising Depend on Urgency posted last week would suggest so. In Cable News Seth Godin wonders: “What if the fear and maiaise and anger isn’t merely being reported by cable news… “What if it’s being caused by cable news?” Last January in Better or Worse World ?
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Mission Minded
OCTOBER 20, 2016
If you know what makes your school special, but struggle to put it into words, you’re not alone. Maybe it’s easy for you, but you notice that none of your colleagues describe your school in quite the same way as you do. When everyone describes your school in whatever haphazard way strikes them in the […]. The post How Two Schools Increased Applications and Yield Through Branding appeared first on Mission Minded.
NonProfit Hub
OCTOBER 18, 2016
In the first part of this mobile fundraising series , we covered the basics, diving into the various forms of mobile fundraising and key terms that every mobile fundraiser should know. Now that you have that background, we’re moving on to part 2, which answers: Can mobile giving technology be used for more than just fundraising? How do various types of organizations make use of mobile giving?
Nonprofit Marketing Guide
OCTOBER 21, 2016
In honor or another week well done, let’s share some Mixed Links… Marlene Oliveira gives some tips for nonprofit communicators on how to create quality content consistently. Classy shows us How to Turn Social Media Followers Into Donors. If you would like to know which celebrities endorse which causes, there is a database for that. Beth Kanter shares The One Simple Thing That Nonprofit Leaders Do To Keep Inspired and Avoid Burnout.
The Agitator
OCTOBER 20, 2016
I love the mail. I love checking my mailbox — a real mail box with a red flag — six days a week. Indeed I even have two mailboxes … and one is actually at a real post office! I treasure my copper mailbox key. I love to feel my way through the mail, regarding some with professional disdain, admiring some for their creativity and ability to win my attention (why did that particulate piece win my attention?
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
iMarketSmart
OCTOBER 21, 2016
According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” But, don’t be fooled by stereotypes. Interestingly, private companies have learned that the most successful salespeople are not the extroverts or the introverts. Rather, they are the ambiverts (those personalities that reflect a balance of extrovert and introvert features) that succeed most in sales.
NonProfit Hub
OCTOBER 21, 2016
Previously in this series , we’ve given you all the background you need to decide if you’d like to pursue mobile fundraising. If you’ve determined that it is the right fit for you, this 3rd and final installment in the series is going to give you the tactical advice you need to get your first mobile giving efforts off the ground. Specifically, you’ll get answers to the following questions: How can your organization get started with mobile fundraising?
Nonprofit Marketing Guide
OCTOBER 17, 2016
Carina Johnson. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Share your day with us! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Carina began working with the Prince of Wales Hospital Foundation in August 2012 in the role of Administration Officer and is now managing communications and graphic design.
Care2
OCTOBER 18, 2016
How many social networks does your nonprofit have a presence on? 2-4? Have you ever read their Terms of Service (TOS) before your nonprofit registered its account? And if you did read the TOS, did you understand the legal jargon and how each network uses your data and your constituents’ data? Probably not. At the same time, your nonprofit is getting some engagement on social media and might even be raising a bit of money, so do you really need to be worried about what’s in these social networks’
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
iMarketSmart
OCTOBER 17, 2016
People often ask me, “How does MarketSmart work with partners (allies) to help nonprofits lower costs and increase revenues?” It’s a good question. Many people see the link on our website about our partner program. Or, stumble upon Phyllis’ video. But most don’t realize that more than 75% of our business is the result of referrals from our friends — our partners/allies.
The Agitator
OCTOBER 18, 2016
For all his asserted business prowess, one business Donald Trump has not mastered is direct mail fundraising. I find this a bit surprising, as conservatives and farther-out right-wingers are historically very good at direct mail. Remember the name Richard Viguerie ? However, as reported in DMNews , the latest campaign reports show that Trump has raised an estimated $155 million in small donations in the three months ended 30 September ($100 million of that in September), compared to Hillary Cli
The Agitator
OCTOBER 19, 2016
Given that today’s buzz is probably focused on last night’s final US presidential candidate debate, I thought I’d stick to a political theme. A couple of times recently ( here , latest here ), I’ve grumped about political fundraising, especially the incessant barrage of emails from various arms of the Clinton fundraising machine.
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