This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
You have created the perfect marketing campaign. It's 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign.
Photo via louelke on Flickr. Most people are busy. They get caught up in life, and bombarded by hundreds of sales, marketing, and fundraising messages every day. The average person cares about worthy causes and enjoys giving to organizations that are making a different. But it can be hard to cut through the clutter and reach people with your fundraising message.
Thanksgiving is coming up and it’s a time of year in the U.S. when we show gratitude to the special people in our lives. Do you extend this same gratitude to your donors? Sometimes it doesn’t seem that way. Nonprofit organizations tend to treat thanking their donors as an afterthought.But you need to spend just as much time thanking your donors as you do on fundraising.
It’s our most popular download of the year: The Annual Nonprofit Communications Trends Report. We answer the burning questions that nonprofit communications pros have about their work and their colleagues in the sector. Our ability to produce this report is entirely dependent on your participation in the annual survey, which is now online. Please take the 2018 Survey now (You’ll need about 20 minutes). .
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results. Unfortunately there are far too many “experts” preaching and teaching how to get rich and famous overnight using Facebook marketing.
Today on CauseTalk Radio , Megan and I talk to George Khalaf , Executive Director, Empatico. Empatico is a $20 million initiative from The KIND Foundation , started by KIND Snacks , to broaden kids' world views through meaningful interactions with peers across the globe. The free online learning tool will enable students to practice communication and leadership skills needed to succeed in a divided country and interdependent world.
Your nonprofit’s website and email campaigns are the foundation of your online brand and choosing the right domain for your website and email campaigns is critical to your organization’s online success. The top three domains for the social good sector are.org,ngo, and.ong.org is the most trusted domain on the Internet and open to all while.ngo and.ong are new domains that require legal verification to register and use.
Your nonprofit’s website and email campaigns are the foundation of your online brand and choosing the right domain for your website and email campaigns is critical to your organization’s online success. The top three domains for the social good sector are.org,ngo, and.ong.org is the most trusted domain on the Internet and open to all while.ngo and.ong are new domains that require legal verification to register and use.
Jacklyn Rosado. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Jacklyn Rosado is the Communications Specialist at the YMCA of Metro Chicago.
Over the past twenty years, I have worked with hundreds of non-profit organizations. In my experience, the majority of non-profits (and the vast majority of small and mid-sized organizations) are frustrated with fundraising. Most non-profits feel overwhelmed with fund development. They have high turnover for fundraising staff, are trying to do too many things, and never feel like they are able to raise the money they need to thrive.
If you still believe—or even worse, tout the fact– that your organization is the end-all and be-all this will burst your organization-centric bubble. A study just released by The Blackbaud Institute titled Vital Signs: Monitoring Giving Patterns in the Donor Marketplace concludes that…. “…American donors are more valuable to American nonprofit organizations than the organizations are to the donors.”.
Most of us spend 40 hours per week at our jobs. It’s probably pretty important that we like going into work then, right? Having a friend at work can help. According to studies, having a “best friend” at the office is a major key to workplace happiness. In fact, Gallup’s study found that those who said they have a best friend at work were up to 43 percent more likely to report having received recognition and praise for their work in the last week.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Brick & Spoon. Orange Beach, AL. Won’t you join me for this week’s Mixed Links… First off, please take a moment to take our Annual Nonprofit Communications Trends Survey to share your experiences and predictions for 2018. Take the survey now. It was Halloween earlier this week, so we have a few “scary” posts to share: 6 Scary Email Marketing Mistakes (and How to Avoid Them) by Kristen Dunleavy. 9 Super Scary Nonprofit Website Mistakes by Liz Ragland. 4 Spooky Ma
Capital campaigns are both wonderful and stressful times in a nonprofit. Here are six lessons I've learned after 30 years on the capital campaign trail. 1. It’s About the Vision—Not The Money. While preparing for a fundraising campaign can be a daunting enterprise, internalizing key lessons learned will help ensure your success. The first is that successful campaigns are not about money!
I fear that most nonprofits will fail to heed the alarm bells sounded in the Vital Signs study we reported on earlier this week. Dramatically increased competition in a time of declining numbers of donors — 23.6% more organizations chasing 7% fewer donors. For this reason alone, there’s no question in my mind that the primary task for most nonprofits must be to deal with this issue of competition for donors and donor loyalty, not by carrying on business-as-usual (and maybe even adding in a
At Care2, we spend a lot of time thinking about email deliverability. Why? Because organizations can have the best email marketing strategy, endless budget, and the most engaged subscribers of all time and they still won't reach their goals if their emails are marked as spam. It sounds easy: just make sure you aren't spamming people, right? In reality, the increasingly restrictive policies of your Internet Service Providers make it impossible to continue with mailing practices that worked a few
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: November 7 & 9: Streamlining Your Nonprofit’s Communications Workflow with Kivi Leroux Miller. During this two-part webinar series, you’ll learn the methods you need to take charge of your work life! Registration is $99 for Part 1 | $199 for Parts 1 and 2 | Free with an All-Access Pass.
All stories are not the same. In fact, if you're a nonprofit, your stories should be different - very different - depending on your audience. When I lead grant writing workshops, we always talk about storytelling. We talk about the importance of using data to help tell the story in your grant proposals. However, writing for individual donors is a whole lot different than writing for foundations and grant reviewers.
In Make It About Me and More…About Me , Tom and I emphasize the importance of ‘donor identity’ in answering fundraising’s most critically important question: “Why does this donor give?” First, let me begin with the following important side note…. As intuitively appealing as it might seem, we can’t get the answer to ‘why’ by simply asking the donor “Why?”.
If your organization has 10,000 active donors, it’s very likely they’ll be categorized as follows: A small number will generate 80-90 percent of the revenue. Mid-level donors will have a lot of potential for major giving. Low-capacity donors will be much less likely to make impact gifts but they’ll make up the largest quantity of donations (not the most revenue).
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Tired of the chaos and always feeling behind? It’s time to streamline your communications workflow! Find out how to take charge of your work life using the methods Kivi will share in her next two-part webinar series: Streamlining Your Nonprofit’s Communications Workflow. Presented by Kivi Leroux Miller. November 7th and 9th, 2017. Both webinars start at 1:00 P.M.
We try not to involve ourselves in partisan politics, and for good reason: there’s no use in further dividing ourselves when we’re trying to positively impact the world. We’ll do our best to avoid the choppy waters of hyper-sensitive hot button politics, but we wanted to make a statement about the tragedies that have been consistently plaguing our nation and the world.
Dr. Adrian Sargeant and the team at the Hartsook Centre for Sustainable Philanthropy and Marc Pitman, CEO of The Concord Leadership Group , need your help. Here’s why. The Hartsook Centre and Concord folks are conducting a new study of nonprofit leadership. The aim of the study is to determine the relationship between leadership styles favored in our sector and the extent to which desirable outcomes (think a thriving culture of philanthropy, for example) may be related to each style.
Here are 5 videos for promoting legacy giving. According to LegacyVoice these 5 are the best. I’m not so sure about that. But I do applaud the efforts. What do you think? Do you agree with their selections and think they are the best ? Related Posts: >>3 easy ways to make a video that will inspire legacy or major gifts. >>Why you should add video to your website.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
People and vendors in our sector talk a lot about identifying donors, but getting them ready to meet with you is a different story. The problem is that most donors simply aren’t ready to talk to you yet. This post was inspired by a horrible meeting. Last week, I met with the Vice President of University Relations at one of the biggest schools in the country.
On today’s episode we continue discussing creating a strong fundraising caseload. Listen to episode 16 for the first part of this discussion. The post Creating Your Fundraising Caseload – Part 2 (Episode 17) appeared first on MarketSmart, LLC |.
Today is the first of the traditional three-day observance of Allhallowtide, the time in the liturgical year dedicated to remembering the dead, including saints. Or, for those Agitator readers less liturgically-inclined and more into costume parties and trick or treat, today is Halloween. To mark the day we pass along this treat from Nick Ellinger over at DonorVoice , with apologies to Edgar Allan Poe.
We try not to involve ourselves in partisan politics, and for good reason: there’s no use in further dividing ourselves when we’re trying to positively impact the world. We’ll do our best to avoid the choppy waters of hyper-sensitive hot button politics, but we wanted to make a statement about the tragedies that have been consistently plaguing our nation and the world.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
We organize all of the trending information in your field so you don't have to. Join 27,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
167 
Let's personalize your content