Nonprofit Marketing Guide
FEBRUARY 21, 2018
Your case for support explains what your organization does, why you do it, and why others should support you in doing it. It answers a donor’s first question: “Why Should I Give You My Hard Earned Money?” With an irresistible case for support , you’ll quickly win donor support for your projects, programs, endowments, initiatives, buildings, renovations, or other bright ideas.
Selfish Giving
FEBRUARY 21, 2018
Want more corporate partners? For early-stage engagement with companies, focus on: 1. Email. The first connection with a prospect is often through email. But plan for a weekly connection via a must-read newsletter. 2. Website. Companies find you online first. That's where they'll sign up for your newsletter. If you don't have an email newsletter signup pop-up on your website, you're missing a major opportunity to identify warm leads. 3.
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Mission Minded
FEBRUARY 21, 2018
Mission Minded works with many outstanding foundations. The 3 featured below have turned foundation support upside down, so if you work for a foundation or seek support from them, this post is for you. Here’s what these foundations do that many others still don’t: Ask communities, people, and/or benefactors what they need and want, rather […].
iMarketSmart
FEBRUARY 21, 2018
When I get in at 7 am, I see them. And, when I leave at 7 pm, I see them. Working. There’s fire in their eyes and passion in their hearts. I apologize to them. I hate to see them working so hard. Then, I let them know how thankful I am for their passion and diligence. People who work so hard deserve such gratitude. “Gosh,” I think to myself each day, “I hope they know how much they mean to me, to each other and to the people we serve, their organizations, their donors and the beneficiaries of th
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Nonprofit Marketing Guide
FEBRUARY 22, 2018
Nonprofits are often very good at talking about what they do. But the groups that often have the greatest success connecting with donors, motivating activists, or getting media attention do not spend much time talking about their programs and services. Instead, they are adept at articulating why they do what they do. They aren’t just about providing meals or medical care or clean water.
Selfish Giving
FEBRUARY 20, 2018
Today on CauseTalk Radio , Megan and I talk to Josh Abramson , Founder & Chief Solutionist at ALLBRiGHT 1-800-PAINTING , about Paint It Forward , a charity paint program that gives back to the local community. Since completing the first Paint It Forward event in 2005, the effort has produced over $1 million worth of free painting services and materials delivered to deserving families and nonprofit organizations across the United States and Canada.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
NonProfit Hub
FEBRUARY 23, 2018
Storytelling is such an important feature for those looking at new ways to market themselves. And for nonprofits, the opportunity to build a donor base using stories is evergreen. Let’s look at how you can take advantage of effective storytelling. In 2015 and 2016, the minds behind the annual giving holiday #GivingTuesday created #MyGivingStory , a campaign that aims to raise awareness by using storytelling as a marketing tactic.
Nonprofit Marketing Guide
FEBRUARY 19, 2018
Debbie Gillum. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Debbie Gillum lives and works in Columbus, Ohio where she enjoys horseback riding, going to coffee shops and listening to audiobooks.
Concord Leadership
FEBRUARY 20, 2018
So often, leaders look for external cues and systems to validate their leading. They want manuals or a curriculum. But these can fall flat. Or worse, have no lasting impact. It’s not until leaders start working from within, that lasting change gets made. We just posted a video about how a childhood pushpin toy can […]. The post Are you leading from the Inside Out?
The Agitator
FEBRUARY 20, 2018
Editor’s Note: This is the first of a three-part series on Advocacy Fundraising. Part 1: the Importance of Advocate Identity. Part 2: Slactivism Science. Separating the wheat from the chaff. Part 3: Putting it all together. Finding and Converting Advocates. ————————————————————————————————R
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
iMarketSmart
FEBRUARY 23, 2018
Think about this. The newest Apple iPhone costs about $1,000. In the past, it was about $600. Some 80 million people bought the iPhone X so far. Maybe more. So guess what? That means… in the past few months, charities around the world lost out on 80 million opportunities to get about $400 bucks. Apple outflanked them! This is all about 'share of wallet' You’re not just competing against other charities.
Nonprofit Marketing Guide
FEBRUARY 23, 2018
Cane and Table. New Orleans, LA. Time to grab your favorite (work-appropriate?) beverage as we dive into the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. Are you having trouble Making Sense of Social Media Advocacy in 2018 ? No plan? Try these 33 Things Nonprofit Boards Can Discuss (When No Strategic Plan Is In Place) from Jay Love at Bloomerang.
Nonprofit Marketing Guide
FEBRUARY 20, 2018
This recently popped up in my Facebook Memories. It’s still true! In a field that is constantly changing and evolving, like nonprofit communications and marketing, it can be hard to create a professional development plan. Sure, there are bedrock concepts and skills that don’t change much, like the importance of target audiences and clear calls to action and evergreen skills like good copywriting and storytelling.
The Agitator
FEBRUARY 22, 2018
You’ve defined your Advocate Identity. And you know the slacktivism traps. But, how do you acquire constituents who are advocates, then convert them to donors? There are services like Care2 and CQ Roll Call that will sell you advocates. I’ve heard mixed results from these services, including one recently who said her online advocates finally broke even in year five.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The Agitator
FEBRUARY 21, 2018
Online advocacy has a bad name. Specifically: slacktivism (or clicktivism). Seth Meyers put the prevailing opinion into funny words on SNL: “Look, if you make a Facebook page we will “like” it—it’s the least we can do. But it’s also the most we can do.”. This frames the debate well. Is online activism a prelude to future action — a way people signal they are interested in your cause and are working to do more?
The Agitator
FEBRUARY 19, 2018
Today we’re adding TrueAppend to The Agitator Toolbox. This easy-to-use tool enables you to go online and quickly— and without charge – get a demographic overview of your donor database. In a matter of minutes, you’ll receive charts and graphs identifying key characteristics of your donors. Attributes like Age, Net worth, and Income. Lifestyle markers like marital status, presence of children, home ownership and political party.
iMarketSmart
FEBRUARY 22, 2018
We are joined by a very special guest, Jim Langley, president of Langley Innovations. Learn from the expert on taking a top down approach, working with board members, maintaining and building trust with your donors, and much more. This is just the first part of the conversation, stay tuned for the next episode for the rest! Learn more about MarketSmart at [link].
iMarketSmart
FEBRUARY 19, 2018
Last summer I wrote a very thorough post titled: How To Structure and Staff Your Planned Giving Department for the 21st Century. Ever since I’ve received quite a number of calls from major gift and legacy gift fundraisers and leaders about the post. Many of them decided to implement my recommendations. I should have mentioned back then that this structure works for major gift fundraising too.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
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