Nonprofit Marketing Guide

JANUARY 3, 2019

In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Today, let’s complete the list by talking about tactics. Tactics are the tools you use to pursue the objectives associated with your strategy. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics.

Communication 220

Communication Marketing Marketing Advertising 220

Selfish Giving

JANUARY 2, 2019

The day I was born it was a chilly 36 degrees. I know this for a fact because I was a spry 40-year old on December 1, 2007, the day I signed up for the social networking site Twitter. I've been active on Twitter ever since and it's by far my favorite social media site. Don't believe all the naysayers on Twitter. It's a great place to hang out. 1. Twitter is very different from Facebook, Instagram and other sites.

Law 160

Law Food Activism Marketing 160

Nonprofit Tech for Good

JANUARY 4, 2019

Date: February 19, 2019. Time: 1pm EST. Presented by: Julia Campbell , Founder of J Campbell Social Marketing. Sponsored by: TBD. Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again.

Marketing 110

Marketing Marketing Fundraising Fundraising 110

NonProfit Hub

JANUARY 3, 2019

Congratulations on your successful end-of-year fundraising campaign! After all the hard work put into the final fundraising push of the year, you definitely deserved that extra plate at Christmas dinner and the extra drink (or drinks ) on New Year’s Eve—cheers. But now that it’s 2019 and the ball has dropped, it’s time to make sure you’re not dropping the ball.

Fundraising 68

Fundraising Fundraising Culture Nonprofits 68

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Nonprofit Marketing Guide

JANUARY 4, 2019

Happy New Year! Let’s kick off the end of the first week of 2019 with the best articles, posts, tips, and more from around the world of marketing and fundraising. ENDS TONIGHT! Today is the last day to get the 2019 All-Access Pass for only $499. It allows you to attend live webinars, watch recorded ones, access exclusive online courses, download helpful resources and more for 365 days.

Communication 170

Communication Nonprofits Management Marketing 170

iMarketSmart

JANUARY 2, 2019

OUTS. Being disrespectful, interrupting & annoying supporters. Spray-n’-pray marketing. Show up n’ throw up presentations. Treating donors like ATM machines. Asking for money (begging). Counting numbers of new Legacy Society members. Shaming donors into giving at events that cost a lot. Acquiring thousands of new, low-dollar donors. Finding innovative ways to get ‘em to give more.

Psychology 60

Psychology Collaborations Values Communication 60

Lets Talk Nonprofit

JANUARY 2, 2019

Does your nonprofit want to raise more money this year? If so, now is a great time to start. Make a New Year's Resolution to improve your donor retention rate. Because when you keep more donors, you will raise more money. While that's a simple concept, it's not easy to do. But it doesn't have to be hard, either. Improving donor retention is a lofty goal, so here's my promise to you.

Retention 52

Retention Associations Fundraising Fundraising 52

Nonprofit Marketing Guide

DECEMBER 31, 2018

Here are the Top 10 Blog Posts published by Nonprofit Marketing Guide in 2018, according to Google Analytics page views: FACEBOOK’S LATEST NEWS FEED CHANGES: WHAT NONPROFITS CAN DO by Kristina Leroux DOWNLOAD THE 2018 NONPROFIT COMMUNICATIONS TRENDS REPORT #NPCOMM2018 by Kristina Leroux HOW TO CREATE A FACEBOOK GROUP FROM YOUR FACEBOOK PAGE by Kristina Leroux HOW TO MAKE YOUR NONPROFIT WRITING MORE CONVERSATIONAL by Kristina Leroux WANT MORE MONTHLY DONORS?

Communication 162

Communication Marketing Marketing Nonprofits 162

The NonProfit WordPress

DECEMBER 31, 2018

A little WordPress ditty to ring in the new year and best wishes to you and your nonprofit! The post Auld Lang Site appeared first on Nonprofit WP.

Nonprofits 52

Nonprofits 52

iMarketSmart

JANUARY 4, 2019

I’m excited to share that Clairification Claire (Claire Axelrad) will be hosting a webinar with us on Tuesday, January 8th at 2 PM EST. This is one you won’t want to miss. Start the year off strong by learning from Claire some great tips on setting appointments with major donors. There will also be a Q&A at the end of the presentation to make sure you get your questions answered.

Fundraising 45

Fundraising Fundraising 45

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

Nonprofit Organizations

Nonprofit Marketing Guide

JANUARY 2, 2019

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: LAST DAYS! Save $200 on the Annual All-Access Pass until Friday, January 4th Get access to all of our training webinars, online courses, Private Facebook Group and more for 365 days! The All-Access Pass is on sale for $499. That’s $200 off the regular price.

Communication 156

Communication Marketing Marketing Nonprofits 156