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Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? If you are ready to take your visual marketing (and images) to the next level of quality, impact and business results then you have definitely landed on the right blog post today!
Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. It’s the same exercise we went through last year when we removed about 15,000 people. Since then, several people have asked me to help them better explain why this actually makes sense, especially from a nonprofit’s perspective.
There’s a good chance the answer to this question is yes. Many nonprofit organizations use a newsletter as a way to engage their donors, but the opposite is happening. That’s because most donor newsletters can be used as a cure for insomnia. They’re too long and filled with articles that brag about how wonderful the organization is. Don’t worry. You can create an engaging newsletter your donors will want to read.
Today on CauseTalk Radio , Megan and I talk to Sloane Lucas , Manager, Corporate Citizenship, Cracker Barrel Old Country Store , about their cause marketing efforts on behalf of Operation Homefront whose mission is to build strong, stable and secure military families so that they can thrive in the communities they've given so much to protect. One creative fundraiser launched last summer was Operation Rocker.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. After your nonprofit has crafted a content strategy and created an editorial calendar (Chapter 7), the next step is to start thinking about the tone of voice of your content. The easiest way to craft your tone of voice is to base it upon the mission of your nonprofit.
During my days as a newspaper reporter and editor, I was always on the lookout for story ideas. More often than not, these ideas didn’t come through news releases or pitches. They came through something I observed. Through a conversation with a neighbor. Or through something I overheard in the checkout line at the grocery store. More recently, these ideas came through my Twitter feed, a conversation on LinkedIn or a message on Facebook.
No matter how much you try, you really can’ t call yourself ‘donor centric’ unless you’re actively seeking donor feedback. Yesterday I spent some fabulous hours with 30+ organizations separating the wheat from the chaff on what most of the trade — without real understanding and in vacuous terms — calls ‘donor centricity’ These folks knew that applications and terms like ‘donor love’ are largely b t.
No matter how much you try, you really can’ t call yourself ‘donor centric’ unless you’re actively seeking donor feedback. Yesterday I spent some fabulous hours with 30+ organizations separating the wheat from the chaff on what most of the trade — without real understanding and in vacuous terms — calls ‘donor centricity’ These folks knew that applications and terms like ‘donor love’ are largely b t.
The nature of philanthropy is a want to help. It’s what foundations were created to do. But all too often, foundations, corporate grantmakers, and donors end up unintentionally causing problems instead of helping to solve them. Even with the best intentions, foundations often take actions that oppose the outcomes that both they and their grantees hope to achieve.
With technology taking over almost every part of people’s lives it has become more and more important for nonprofits to leverage different online platforms. Nonprofit Tech for Good along with Your Public Interest Registry just released the 2017 Global NGO Online Technology Report , which details how NGOs across the globe are using different technology platforms.
Melanie Swiftney. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Melanie Swiftney has been a communicator for most of her life.
Here are 19 reasons why nonprofit donor surveys are awesome: They help you learn about why your donors care about your mission, how their life story entwines with your mission and why they give. They give your supporters an opportunity to have a dialogue with you and your brand. They help you generate highly qualified leads for major gifts and planned gifts.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
“Those of us working in nonprofit organizations need to take our eyes off of overhead ratios and put [our focus] far out into the sky and look at our dreams for impact.” — Dan Pallotta. Pallotta is talking about the dreams that got us involved in our organizations in the first place. Work in the nonprofit sector often gets clouded by stigmas and the notion that no one is supposed to spend any money.
I finally got around to reading Sean Norris’ compilation of 40 Nonprofit Trends for 2017 , as published in NonProfitPRO. Part of me wants to ask, if there are actually 40 trends, is there any direction? Or are we talking chaos? But actually his list, reflecting the views of a few dozen nonprofit practitioners and commentators, makes for interesting reading, even if you just want to test your own pattern-spotting abilities and prognostications against ‘the experts’ The 40 trends
The end of the year isn’t the only time to fundraise. A few strategic, seasonal campaigns can help you not only boost fundraising throughout the year but also help you test techniques, strategies and messaging for next December. Online campaign expert Kerri Karvetski will share creative ideas on how you can raise money all year during our next webinar: Beyond December: Raise Money Throughout the Year with.
Years ago, I was the only male on a fundraising team. In a staff meeting, we were talking about hiring a new position. The staff kept calling the prospective person “her.” So, being an advocate of gender equality, I playfully inserted, “Or him!” Their answer floored me: “Oh no, Marc. It will be a woman. […]. The post Gender equality in salaries starts with us appeared first on The Concord Leadership Group, LLC.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Mid-level donors are kind of like the middle child of giving. They’re stuck in between the average and major donor and oftentimes don’t get the attention they want or deserve, which forces them astray or to give their support elsewhere. Instead of missing out on this giant fundraising opportunity, find out who your mid-level donors are and cultivate them properly to transform your fundraising efforts.
And get you thinking. Apparently we’re succeeding, judging from the thoughtful comment by Tom Ahern in response to my post on feedback. Tom takes umbrage with my snarky and no doubt intemperate comments on what I described as somewhat superficial approaches to ‘donor centricity’, whatever that is. First, let me apologize for any language that came across as either vacuous or hyperbolic.
Ready to cap off the week with these Mixed Links? Marlene Oliveira lays out a 7-step copywriting formula for how to write a nonprofit About page. Sandy Rees shares 50 Big Fundraising Lessons from #BloomCon for John Haydon’s blog. Voting continues for the 11th Annual DoGooder Video Awards. Here’s a checklist for blogging fast and furiously.
If your nonprofit is looking for insight to increase its fundraising, Blackbaud's Benchmark Report provides some great data. Email Still Matters. Even with yearly email list growth slowing down by 10% and strict laws in some countries like the Canadian Anti-Spam Law (CASL), email continues to be one of the most important tools for fundraising. However, when crafting successful email campaigns, there should be a focus on quality over quantity.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The goal for legacy gift fundraising is to raise money right? In sports they say it doesn’t matter how many points you score, it’s whether you win the game. Counting Legacy Society members is counting points. It’s good, but it should not be your primary focus. Yet, unfortunately, way too many nonprofits (leaders and staff) focus mostly on getting supporters to say that the organization is in their plan (thereby increasing the size of the Legacy Society).
In her comment on Monday’s Agitator post, 40 Nonprofit Trends , Gayle Gifford made a provocative point, which I hope might stir up some debate … “The overwhelming majority of US public charities, those small and medium sized organizations, simply don’t have the funds to compete for talented fund development staff or new technology to keep up … What if we stopped blaming the small guys and started talking more publicly about the severity of the disadvantage under which the
Here at Agitator Global HQ we never know what’s going to pop out of the morning mail bag. Yesterday’s trove ( it was “Not My President Day” see in the U.S.) brought a gem from Agitator regular Pamela Grow who wrote: “I can’t believe I’m saying this, but it looks like Trump is actually making America great again.
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