Selfish Giving
FEBRUARY 7, 2017
Today on CauseTalk Radio , Megan and I talk to Patrick Adams , Managing Director, Secret Weapon Marketing , the creative minds behind the Helpful Bowl , a bigger, better Super Bowl that has SoCal Honda donating money to Boys & Girls Clubs in Southern California for every Big Game ad that has an advertising cliche. Never Miss a Show - Signup for Email Updates.
Nonprofit Marketing Guide
FEBRUARY 8, 2017
I’m teaching about editorial calendars a lot this month, and here’s one of the key lessons: Stay strategic while also making room for the unexpected. You don’t know what’s going to happen in the future. But you do know that something is going to come up that you’ll have to deal with. So you need to accept that reality. Being Agile is the A in CALM.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Nonprofit Tech for Good
FEBRUARY 7, 2017
Based on data gleaned from the 2017 Global NGO Online Technology Report , below are 27 stats about how NGOs worldwide are using online technology. Within the report you can view the same data broken out by continent. For this year’s report, 4,908 NGOs participated. The primary goal of the report is to set a baseline of benchmarks for success for NGOs worldwide in their use of web and email communications, online and mobile fundraising tools, and social and mobile media. 1. 92% of global NG
The Agitator
FEBRUARY 5, 2017
Make no mistake. Ever since the U.S. Presidential election political and ideological polarization has increased not diminished. It’s a dangerous trend that should concern and alert every nonprofit with a mission to advocate a point view. Now, as much as any time in history, it is essential that individuals be able to express and promote their viewpoints through affiliation with like-minded organizations without exposing themselves to a legal, personal or political attacks of intimidation.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Selfish Giving
FEBRUARY 5, 2017
You do really great work. In fact, you tell people about it all of the time (be honest). You tell family, friends, colleagues, donors, and potential donors. Of course, why wouldn’t you tell them? Your not-for-profit organization really is making a transformative difference in people lives. People get excited about being involved in causes that make a difference—it empowers them too.
Nonprofit Marketing Guide
FEBRUARY 7, 2017
We’ve always known what a difference an editorial calendar makes. Our Trends Report research shows that nonprofits with effective communications are three times as likely to use an editorial calendar as those who say their communications are ineffective. Effective communicators are also twice as likely to invest significant time into editorial planning as ineffective ones.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Agitator
FEBRUARY 6, 2017
This is a Call to Action. The 100-year-old charitable tax deduction is under imminent threat and nonprofits are gearing up for a fight. Mark your calendar, alert your clients, your board, your CEO and urge them to participate in the “100 Years of Giving DC Fly-In” on February 15-16 to persuade Congress that it must maintain the tax law’s 100-year policy of NOT taxing dollars given to charity.
NonProfit Hub
FEBRUARY 9, 2017
“What are your plans for sustaining this project, if you are successful?”. Many of you will recognize this question from grant applications, and unfortunately, it’s one that we often struggle to answer confidently. For years, I used to wing my answer, saying something I thought the funder wanted to hear. Then one day I had the opportunity to research what factors are actually associated with greater program sustainability, and my world changed.
Nonprofit Marketing Guide
FEBRUARY 10, 2017
Happy Friday! Join me for some Mixed Links… Have you done your year-end fundraising debrief yet? If you need more help getting started, here is How To Conduct An End of Year (EOY) Fundraising Review & Audit. Evus Technologies has some tips on How To Create A Successful Crowdfunding Campaign. Jay Love tells you Why Every Fundraiser Should Have a Sustainability Scorecard.
iMarketSmart
FEBRUARY 8, 2017
Sick of my rants yet? I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. And, of course, value is in the eye of the beholder (the donor’s eyes). But what I haven’t included much in my list of “feel goods” is “meaning.” Your major donors and planned givers desperately want to find meaning in their lives.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The Agitator
FEBRUARY 7, 2017
This post is not a plug for Visme, although Visme does have a cool, user-friendly tool for creating infographics. However, it is a plug for infographics … and better data visualization in general by nonprofits. Every fundraising communication is fighting — desperately — for attention. Anything you do visually — photo, infographic, video — can help you win the battle for eyeballs and attention span.
NonProfit Hub
FEBRUARY 8, 2017
Storytelling has been a pretty noteworthy buzzword in the nonprofit sector in the last few years. Blogs, conferences and thought leaders all over the sector stress the importance of storytelling. We all have stories that stem from our work and most of us already know the importance of storytelling. Lori Jacobwith explains a new way to view storytelling.
Nonprofit Marketing Guide
FEBRUARY 6, 2017
Kathy Powell shared this post with me on Sunday — before Super Bowl LI. It was a heartbreaker for Falcons fans like Kathy. But let’s go back to a more hopeful time Sunday afternoon , when Kathy took some time from pre-game prep to share some ways she saw Atlanta nonprofits capitalize on their team’s success. ~Kivi. Kathy Powell. Guest Post by Kathy Powell.
iMarketSmart
FEBRUARY 6, 2017
The following is a guest post thanks to my friend T.J. McGovern, Owner/Principal at McGovern Consulting Group (McG). Here is a teaching story I usually share (with a tip of the hat to Tom Suddes): A lioness can actually capture, kill and eat a field mouse. However, it turns out that the energy burned doing that is greater than the caloric content of the mouse.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The Agitator
FEBRUARY 5, 2017
Make no mistake. Ever since the U.S. Presidential election political and ideological polarization has increased not diminished. It’s a dangerous trend that should concern and alert every nonprofit with a mission to advocate a point of view. Now, as much as any time in history, it is essential that individuals be able to express and promote their viewpoints through affiliation with like-minded organizations, without exposing themselves to a legal, personal or political attacks of intimidation.
Ann Green
FEBRUARY 8, 2017
The ACLU saw a record number of donations come in right after the Trump administration enacted its travel ban. This spawned a discussion on the Nonprofit Happy Hour Facebook page in which someone wondered if these would be one-time donations. That’s a good question since donor retention rates are declining again. New Study Shows Donor Retention Rates Are In Decline.
Nonprofit Marketing Guide
FEBRUARY 9, 2017
Fundraising isn’t all lofty and inspiring. Lately, a lot of it is quite angry. And quite successful. via GIPHY. Outrage over President Trump’s immigrant ban helped the ACLU raise more money online in one weekend than in all of 2016. . Nathan Pryor hacked an Amazon Dash button to send $5 to the ACLU every time he felt outrage over assaults on civil liberties.
The Agitator
FEBRUARY 9, 2017
Ashley Fetters has written an interesting pice in GQ magazine titled, The Rise of the ‘Rage-Donation’ A fun read. What she’s talking about is the flood of post-election donations to nonprofits in the US. Here’s the opening … “Someone I know told me recently that he’s picked up a new habit since the election of Donald Trump: Every time he gets angry watching the news or reading his Facebook feed, he makes a donation to a nonprofit whose cause he believes
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The Agitator
FEBRUARY 8, 2017
Sooner or later the fake news scams, hoaxes and parodies that marked this past campaign season on social media had to spill over into online fundraising. To refresh your short-term memory, you’ll recall the press chastising conservative Facebook users for sharing stories that had nothing to do with reality. Hundreds of thousands of people shared stories asserting incorrectly that President Obama had banned the pledge of allegiance in public schools, that Pope Francis had endorsed Donald Trump
Expert insights. Personalized for you.
145 
Let's personalize your content