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When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand.
Amazon founder Jeff Bezos set the nonprofit world ablaze earlier this month by tweeting a “request for ideas” about how to direct his charitable giving. Not surprisingly, Bezos’ unusual public request has drawn massive media coverage, in addition to more than 42,000 replies on Twitter. It also offers a great opportunity to talk about ‘ newsjacking ‘ — the public relations practice of using a hot item in the news to help generate media coverage for your organiz
It’s summer, yea! Those of us who live in colder climates relish these few months of warmer weather, a slower pace, and a vacation to someplace fun. While I hope you get a chance to slow down and take a vacation this summer, that doesn’t mean everything in your organization has to come to a screeching halt. In fact, summer is a great time to tackle a few projects and get ready for a busy fall.
Today on CauseTalk Radio , Megan and I speak to Cia Tucci , Vice President of CVS Health’s Store Brands and Quality Assurance Department, about the brand's recent decision to remove potentially dangerous ingredients from their line of personal care products. On the show, Megan, Cia and I discuss: Cia Tucci, CVS. What brought about the decision to address ingredients in personal care products.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Youth belonging to Generation Z were born in and after 1998. The oldest of Gen Zs are currently entering college and finishing high school. Raised by predominantly by Gen Xers who were pummeled by the Great Recession, early research about those belonging to Gen Z indicates that they are cautious about spending money, are bargain shoppers, and more likely to save than to spend.
Just about every week, I talk to nonprofit communications directors who have “limiting beliefs” that are holding them back. Limiting beliefs are ideas or assumptions that you have about yourself, your situation, or others that limit your ability to succeed. But limiting beliefs are just that: beliefs. They are not indisputable facts, and they are often flat-out wrong.
The long Fourth of July weekend is getting underway here in the U.S. as Americans head for beaches, barbeques, parades and fireworks to celebrate Independence Day. Agitator readers North of the border will mark Canada Day tomorrow and in two weeks our French readers will celebrate Bastille Day. Regardless of where we live it seems to me that this year we all should be devoting some quiet, thoughtful time to thinking about the increasingly complex, interwoven world we now find ourselves in.
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The long Fourth of July weekend is getting underway here in the U.S. as Americans head for beaches, barbeques, parades and fireworks to celebrate Independence Day. Agitator readers North of the border will mark Canada Day tomorrow and in two weeks our French readers will celebrate Bastille Day. Regardless of where we live it seems to me that this year we all should be devoting some quiet, thoughtful time to thinking about the increasingly complex, interwoven world we now find ourselves in.
Getting that perfect grant can be a make or break situation for a startup nonprofit. When Nonprofit Hub was at its beginning, we were lucky enough to receive a grant that helped us get our feet on solid ground. But that was because of a relationship I had built with the organization over several years’ time and they trusted me to do good with their money.
If you don’t know where you are going, you will never get there. Here’s how to start with the end in mind so you can be resolute in finding the best fitting job for you and your dreams. First, dream. Grab a pen and a blank sheet of paper, sit in a quiet room and write everything down about what you believe would be your perfect job. Think about the mission you’d like to be involved in, the kinds of people you want surrounding you, the type of boss you want, the hours, the pay&#
Lauren McCafferty. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Lauren McCafferty works as the Communications Specialist for Black Swamp Bird Observatory (BSBO), a small nonprofit based out of Northwest Ohio.
Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Or how, in the case of Benchmarking, they’re often ignored or mis-applied. Today, we’ll move to metrics that truly matter. By my definition an important metric – a metric that matters – is one that triggers the “What-should-I-do-differently-to-improve?
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Online fundraising garners millions in charitable giving for the nonprofit industry every year, but with so many options, it can be difficult to find the right online donation tools for your organization. To make the buying process a little less intimidating, here are some of our favorite online donation tools: Fundly. Qgiv. Razoo. @Pay. Network For Good’s DonateNow.
1. Dialogue. Major donors expect to be able to have a dialogue with an organization and its staff. 2. Permission. Major donors expect to maintain power over whether or not they grant permission for dialogue to happen. 3. Convenience. Major donors expect their engagements to be convenient for them. 4. Focus. Major donors expect you to focus on them (be relevant and provide value that suits their needs and desires). 5.
Ward 8 – Boston, MA. It is a rainy day here, but it’s never too dreary to share some Mixed Links… First things first, we are having an All-Access Pass sale through July 7, 2017. BUT we’re ONLY giving the promo code – HOTSAVINGS – to our blog readers or email subscribers (that’s you!). Learn more about the All-Access Pass and enter promo code HOTSAVINGS to save $200.
In Is Your Website Driving Away Your Best Folks ? I warned of the danger relying on ‘vanity metrics’ like ‘page views’ or ‘time on site’ In fact, the use of ‘vanity metrics’ is problematic in our trade far beyond the online world. So, I thought it would be helpful to cover the ‘metrics’ topic in more detail.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Motivation. We all have it, we all lack it at times. There’s a trick to stimulating motivation among your employees and volunteers. Employees and volunteers are equally as important as donors when it comes to a nonprofit. These people are the lifeblood of your organization. Winning an employee or volunteer over to your cause is just the start. Your nonprofit can grow by leaps and bounds and create brand champions from within its walls by appreciating, celebrating and acknowledging all the good y
Growing harassment and threats directed toward leadership and staff have led watchdog database GuideStar to remove its flagging of 46 suspected hate groups as defined by the Southern Poverty Law Center (SPLC) — at least for the time being. The removals will take place this week. A GuideStar spokesperson declined to comment specifically on the instances of harassment or whether GuideStar has sought out law enforcement, citing the sensitive nature of the situation.
FOR BLOG READERS AND EMAIL SUBSCRIBERS ONLY! Save $200 off our Annual All-Access Pass now through July 7, 2017, by entering promo code HOTSAVINGS at checkout. We are only mentioning this code in our blog posts and emails. You won’t find it on the All-Access Pass homepage. Learn more about the All-Access Pass and enter promo code HOTSAVINGS to save $200.
Time spent (minutes per month) on websites was down across all industries in the U.S. in 2016, according to an Adobe report. “Despite time spent being down, visit rates are up 4% year-over-year across all industries,” CMO Adobe wrote. This makes sense. The simpler, faster and more convenient you make your website, the more likely a customer/donor is to come back. ‘Time spent’ and ‘pages viewed’ are lousy and dangerous metrics.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
We leaders are busy people facing multiple demands. Although we know the saying, “leaders are readers,” too often, reading dropped from our schedules. It feels like a luxury we can’t afford. Especially reading fiction. But fiction may be just what leaders need to excel. In a recent EntreLeadership podcast, host Ken Coleman interviews Shawn Stevenson […].
Growing harassment and threats directed toward leadership and staff have led watchdog database GuideStar to remove its flagging of 46 suspected hate groups as defined by the Southern Poverty Law Center (SPLC) — at least for the time being. The removals will take place this week. A GuideStar spokesperson declined to comment specifically on the instances of harassment or whether GuideStar has sought out law enforcement, citing the sensitive nature of the situation.
“Sticking to the basics, getting those calls to action right and having clean data, those are the important things. If you don’t have those, you’re making a soup with a rotten tomato and that’s just never going to taste good.” – Jeanette Russell, Senior Solutions Marketer at Blackbaud. Launching a successful campaign is a complicated task. We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit.
Tom’s 127 Facts About Video Marketing last week inspired me to reprise some of my favorite videos that we’ve used in Agitator posts. So, for your viewing (and reading) pleasure here are three re-runs worth your time because I think each makes a helpful point. Each of the posts below contains text which the video illustrates. Or, if you prefer to skip the text you can just click on the video.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Growing harassment and threats directed toward leadership and staff have led watchdog database GuideStar to remove its flagging of 46 suspected hate groups as defined by the Southern Poverty Law Center (SPLC) — at least for the time being. The removals will take place this week. A GuideStar spokesperson declined to comment specifically on the instances of harassment or whether GuideStar has sought out law enforcement, citing the sensitive nature of the situation.
Growing harassment and threats directed toward leadership and staff have led watchdog database GuideStar to remove its flagging of 46 suspected hate groups as defined by the Southern Poverty Law Center (SPLC) — at least for the time being. The removals will take place this week. A GuideStar spokesperson declined to comment specifically on the instances of harassment or whether GuideStar has sought out law enforcement, citing the sensitive nature of the situation.
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