Nonprofit Marketing Guide
DECEMBER 21, 2016
Jeanine Marlow, Director of Communications & Marketing at Cornerstone Preparatory Academy, submitted several great photos for the Trends Report. You should too! We are busy working on the 2017 Nonprofit Communications Trends Report , but we need your help with photos. In previous years, we’ve used illustrations of people in the report and infographics.
Selfish Giving
DECEMBER 20, 2016
Today on CauseTalk Radio , Megan and I talk to David Hessekiel , the founder and president of Cause Marketing Forum Inc. , which recently changed its name to Engage for Good ! This wide-ranging conversation includes the rebranding of the organization, the evolution of cause marketing and what we can look forward to in 2017. Never Miss a Show - Sign Up for Email Updates.
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Nonprofit Tech for Good
DECEMBER 22, 2016
In the late 1990’s nonprofits began to launch websites, experiment with email marketing, and sign up for their first “Donate Now” service. Then, in the late 2000’s nonprofits embraced social networking sites, first Myspace and YouTube, then Facebook and Twitter. Now, in the late 2010’s, we’re on the verge of yet another seismic shift that will have a profound impact upon online communications and fundraising – the rise of digital payment systems.
Fundraising Coach
DECEMBER 21, 2016
Writing the only part of the email your donors might see: the email subject line Is your inbox filled with holiday sales, year end reminders, and charity appeals? It can be challenging to make your own nonprofit's emails standout! The email subject line. Much like the importance of a postscript in fundraising letters , your email subject line can only be effective once you know exactly what you want your email to accomplish.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Nonprofit Marketing Guide
DECEMBER 19, 2016
Elizabeth Brigham. Today’s guest post reminds us not to forget about our websites in the age of social media. ~Kristina. Guest Post by Elizabeth Brigham. While it seems passé to talk about the importance of our websites – haven’t we been talking about this for 20 years? – they are the foundation of everything we do to engage our communities online.
The Agitator
DECEMBER 20, 2016
In our tiny world of Fundraising Blogdom a mammoth event occurs tomorrow. So we’re sending you advance notice. After nearly 6 years and 600 posts the crowdblog 101 Fundraising will release its last official post on December 22nd. Then, they’re turning over the publishing baton to The Resource Alliance and its new digital platform, The Resource Café. 101Fundraising is a pioneering effort led by Dutch fundraising advisor Reinier Spruit and online marketer Jeroen Beelen and powered by a crew of ene
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
NonProfit Hub
DECEMBER 20, 2016
Nonprofits today are increasingly asked to collaborate. Many fear that with the election results, there will be even greater financial pressure on nonprofits. The philanthropic community has long been calling for nonprofits to reduce the duplication of resources. Despite these pressures, rarely does anyone define what is meant by “collaboration.” Does it mean two nonprofit leaders meet for coffee?
Nonprofit Marketing Guide
DECEMBER 22, 2016
Drum roll, please! Here are the Top 10 blog posts published in 2016, according to Google Analytics page views: 10. Cut the Glut! Wordy Phrases to Eliminate from Your Writing (And Alternatives) by Kristina Leroux. 9. The Four Types of Productivity Styles by Carson Tate. 8. Editorial Calendars for Nonprofits: Excel and Google Calendars [Video] by Kivi Leroux Miller. 7. 5 Ways to Get the Media to Cover Your Next Event by Peter Panepento. 6.
The Agitator
DECEMBER 22, 2016
After ten years of Agitator Christmases, we’ve never been able to improve upon this holiday message. With all your online solicitation programs firing away like an AK-47 on auto-pilot until January 1, fundraisers probably aren’t doing much heavy lifting today … unless it’s carrying in the booze for the office party. But maybe — over some spiked punch — you might contemplate and chat about your year’s performance — yours personally and your organiza
Care2
DECEMBER 22, 2016
The way we do things in the nonprofit world often differs from the way the private sector operates. While there is good reason for nonprofits to have distinct business models, there are some things that the private sector does right that nonprofits could really benefit from by incorporating them into their own business models.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
iMarketSmart
DECEMBER 21, 2016
I’m always a bit baffled when I see fundraising letters that fail to take into consideration the following. After all, research by Professor Siegfried Vogele has clearly proven what people read and in what order. Here are the 6 most read parts of any major gift solicitation letter: The sender (firstly, the donor wants to see who sent the letter).
Nonprofit Marketing Guide
DECEMBER 23, 2016
Happy Holidays, everyone! Let’s celebrate the final edition of Mixed Links for 2016 by focusing on the year ahead… Get everything you need to make 2017 great – training, support, collaboration, and more – with our Annual All-Access. You get 365 days of access to webinars, downloads, time savers, and the awesome Pass Holder Community for only $499.
The Agitator
DECEMBER 18, 2016
Two weeks from now, you’ll be picking up the pieces, trying to figure out what went right … or wrong. Assessing how well your last-ditch December fundraising went. Of course the most attention will go to dollars raised: a) against budget targets set for the year (and month), and b) year-over-year (hopefully growth). As you read this today, is that what you’re expecting?
NonProfit Hub
DECEMBER 21, 2016
Analysts are hailing 2016 as a “year zero” for virtual reality (VR) technology, thanks in large part to virtual reality cinemas that are opening around the world. Viewers can go inside special booths and choose one of three VR headsets. From there, they can become birds, fighter pilots or almost anything else the mind can dream up. It also helps that the cost to produce virtual reality content is dropping, making the prospect more feasible.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
DECEMBER 20, 2016
Our All-Access Pass is more than just best practices and training. We’ve created a community of nonprofit communicators who are working on the same issues and dealing with the same struggles as you. And they are ready to help you with whatever you are facing along with our expert group of advisers. Whether you need advice on a campaign or need someone to commiserate with after a let-down, we’re all here for you.
The Agitator
DECEMBER 19, 2016
I rarely comment on fundraising businesses. I get plenty of e-newsletters and read heaps of blogs of such firms, often finding useful pearls of wisdom and, less frequently, hard data on successful fundraising strategies and tactics. These offerings (basically, business lead generators, about which I’m not complaining) provide some basis for separating the wheat from the chaff, but having been one of ‘them’ I’m hesitant to draw conclusions from what I see from a distance.
The Agitator
DECEMBER 21, 2016
I suspect that most fundraisers think of donors who don’t renew or make subsequent gifts as having made a conscious decision to abandon ship, such as … My priorities have changed. I’m supporting other organisations in this field … you no longer make the cut. You did something I disagreed with. The reasons we suppose are at play we probably ascribe more to programmatic dissatisfaction of one sort or another — like the ones above — as opposed to service-related
NonProfit Hub
DECEMBER 23, 2016
In our last episode with Steven Shattuck , we discussed the importance of championing our donors in a way that makes them feel invaluable to our operations. We even found that depending on the level of donation, sometimes we treat donors differently – for better or for worse. The question isn’t always whether or not people not have enough money to give, but becomes more that they’re not being properly cultivated.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
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