Sat.Dec 23, 2017 - Fri.Dec 29, 2017

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Code Used in Zero Day Huawei Router Attack Made Public

Selfish Giving

Researchers warn of copycat type attacks as exploit code used in Mirai variant goes public.

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Week of Freebies, Day 2: Relevant Messaging Checklist

Nonprofit Marketing Guide

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. . When you are trying to create messaging that is more relevant to your participants, supporters, and influencers, use our Six R’s of Relevant Messaging. Rewarding. Realistic. Real-Time. Responsive. Revealing. Refreshing. Here’s a quick checklist for you to print out to help ensure that your messages are as relevant as possible: Want to be taken seriously at work and have authority in your po

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Matching Gift Facts and Insights

The Agitator

There’s a growing body of empirical evidence on what makes for effective matching gift programs and what doesn’t. The following post –and the two that will follow this one–contain lots of research AND lots of valuable insight and good questions from Agitator readers. So, if you’re interested in “mastering” this subject you’ll need to spend some time digging into the articles and research behind the links and also paying some serious attention to t

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The Year In Review Best of LetsTalkNonprofit in 2017

Lets Talk Nonprofit

As the year comes to an end, you'll see "best of" lists and recaps everywhere. We're no exception. So, in case you missed a post from the LetsTalkNonprofit.blog , or just want to re-read a favorite, here are the top 5 articles from this past year. You can view the full archive. here. 1. What Your Donors Really, Really Want. Donor retention is key to a nonprofit's annual campaign and overall fundraising success.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Museums Have A New Purpose: To Help People Find Their Twin Stranger

Selfish Giving

Source: Mashable File this under the bizarre - and also under something things I had no clue existed: People looking for their doppelgänger in museums. What's a doppelgänger ? I asked the same thing. Well, you should check out Wikipedia for the full description, which is fascinating, but it's essentially someone's twin stranger - an unrelated person that looks like them.

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Week of Freebies, Day 4: Dos and Don’ts for Nonprofit Thank You Letters

Nonprofit Marketing Guide

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. . With year-end giving in full swing, make sure you are thanking your donors in a way that will keep them giving for years to come. Our free download, 20 Dos and Don’ts for Nonprofit Thank You Letters , will tell you what you should (and shouldn’t) do when creating your thank yous for your donors.

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Your Favorite Nonprofit Hub Posts of 2017

NonProfit Hub

Well folks, we’ve just about wrapped up another year. There have been some glorious highs and, admittedly, some tragic lows—both inside and outside the nonprofit sector. We tried to keep you informed and on-the-ball with all things nonprofit management, and that much isn’t going to change with our calendars. In case you missed them, or in case you want to revisit some of your favorites, here are Nonprofit Hub’s top posts of 2017. 1. “ No Funds, No Problem: Starting a Nonprofit from Scratch

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New Pico Neo VR Headset With Vive Wave Support Coming Soon

Selfish Giving

The original Pico Neo headset was, well, pretty forgettable. It was an Android gaming-centric VR headset that bundled all of its hardware into a small, SNES-esque gamepad, and decent tech specs. It released in 2016 to little fanfare, but now the Pico Neo is making a comeback with a truly standalone VR headset. The new Pico Neo comes with the same Snapdragon 835 chipset, but now has full head tracking and is compatible with Vive Wave, like the upcoming HTC Vive Focus.

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Trends That Will Shape PR in 2018

Nonprofit Marketing Guide

What can PR professionals expect in 2018? Despite the accelerated pace of change, new directions don’t always announce themselves with great clarity. Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Here are some we’ve noticed. Brand advocacy will grow. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory.

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Digging Into the Matching Gift Weeds

The Agitator

Our fellow traveler Nick Ellinger has probably done more digging into matching gift research than anyone on our team. I thought it would be particularly helpful to share with you one of his earlier posts on structuring a Matching Gift Campaign. I’m hoping this piece from Nick demonstrates that there’s a lot more to constructing –and testing– an effective matching campaign that simply relying on myth and ‘conventional wisdom’ Roger.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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The Reign of Digital Disruption – 2017 and Beyond

NonProfit Hub

It is a matter of perspective really, how do you interpret the term ‘Disruption’, in context to this blog, the term ‘Digital Disruption’. Some people’s first response on hearing the term disruption would be, inferring it as a ‘Negative’ intervention to their daily functioning of lives, specifically digital disruption, could have a connotation of a negative impact to their current form of business.

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3 PR Trends You Need to Adopt in 2018

Selfish Giving

With the holiday season in full swing, it might not seem like you have enough time to add one thing to your to-do list. It’s not too early to start thinking about your public relations strategy for 2018. Devoting some time to it now can help your company get off on the right foot once the new year rolls around. Below are three trends that should be on your list to implement in 2018.

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Week of Freebies, Day 1: Storybanking and Photobanking

Nonprofit Marketing Guide

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. . We know lots of you have questions about how to store and manage your stories and photos. We’ve researched various tools, conducted interviews, and talked to the pros to bring you: Storybanking and Photobanking: How to Organize Stories and Images at Your Nonprofit.

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We Suggest You Have A Merry Christmas

The Agitator

Roger, Tom, and Nick.

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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

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How to Find Fresh Content Ideas Everywhere You Look

Selfish Giving

Picture via Jason Wallace on Flickr. "Now whenever I’m reading something, watching a video, listening to a podcast, or attending a presentation, I have one eye and ear on the content itself (presumably I’m there to learn from it), and the other eye and ear watching and listening for content ideas." Source: Search Engine Journal Now that I've been writing for every day for a month, I want you to take up a writing challenge in 2018.

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5 Books I Read in 2017 That Made Me a Better Cause Marketer

Selfish Giving

Photo via Austin Kirk on Flickr. I read a ton of books this past year! I read everything: fiction, history, biography, marketing, technology, memoir, old books, new books etc. I'll tell you about them sometime. ?? For now, here are five books I read that helped me improve as a cause marketer. 1. Reengineering Retail: The Future of Selling in a Post-Digital World.

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Why Your Cause Marketing Program Needs Case Studies

Selfish Giving

Picture via mariecurie.org.uk. "Even consumer facing and non-profit companies need to share whatever success story they have regarding their happy customers." Source: Neil Patel One mistake nonprofits make when it comes to recruiting cause marketing partners is not having a corporate partners page on their website. The second mistake is not having case studies on that corporate partners page.

Marketing 100
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My Process for Writing Every Day

Selfish Giving

Photo via Daniel Pape on Flickr. I'm in the last week of my 31-day cause marketing challenge and I'm ready to take some questions from readers. One reader asks: "What's your process for writing every day? Is it hard?" I'll get to the question about whether it's hard in a minute. Let me explain the process first. I publish first thing in the morning.

Marketing 100
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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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To Succeed Nonprofits Must Live in Past, Present & Future

Selfish Giving

Note: I've published this post somewhat annually since 2012. It seems as timely as ever. If you celebrate the day, Merry Christmas! If you don't, enjoy the day off! There's a famous scene in A Christmas Carol after Ebenezer Scrooge has been visited by the three ghosts. Much to his surprise, he awakes in his bed and realizes he survived the night. Relieved, Scrooge pledges to "Live in the past, the present and the future.

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10 Most Popular Cause Marketing Posts of 2017

Selfish Giving

I took a peek into my Google analytics this weekend and here are the ten most popular cause marketing posts on Selfish Giving in 2017. Enjoy! 1. 10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]. My annual review of cause marketing promotions is always my most popular post! If you liked this post, read this next: I've done "Best Cause Marketing" posts in 2015 , 2014 , 2013 , 2012 and 2011.

Marketing 100
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For Your 2018 Matching Gift and #GivingTuesday File

The Agitator

Hopefully you’ve survived this year’s final onslaught of matching gift appeals. . In an equally hopeful vein perhaps you’ve found some golden nuggets in this week’s posts on matching that will help guide your plans for next year. In the final post for this week’s series Nick puts it all together in a symphony of do’s and don’ts.