Ann Green
APRIL 3, 2018
The term donor-centered is pretty self-explanatory. It means focusing on your donors’ needs and interests, acknowledging them in your letters and other communication, and taking into account that not all donors are the same. If it’s so obvious, then why are many nonprofits so bad at it? You see countless examples of generic, organization-centered communication that barely acknowledges the donor.
Selfish Giving
APRIL 3, 2018
Photo via vexrobotics on Flickr. Today on CauseTalk Radio , Megan and I talk to Chris Baylis , President & CEO of The Sponsorship Collective , about all things sponsorship! Chris is a leading consultant to nonprofits and businesses on sponsorship and how to build win-win partnerships. On the show, Megan, Chris and I discuss: Chris Baylis, Sponsorship Collective.
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Pam Moore
APRIL 3, 2018
Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? Does this sound familiar? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. You started your social media plan but gave up as you have no idea how to budget or prioritize.
Nonprofit Marketing Guide
APRIL 6, 2018
Ward 8 – Boston, MA. I hope you all had a fantastic week! Let’s start winding down and check out the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. If you missed it this year, Hana Muslic has shared some Takeaways from Cause Camp 2018. Find out How to Tell Compelling Stories While Avoiding Savior Complex and Exploitation.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Nonprofit Tech for Good
APRIL 2, 2018
The reports listed below are a small sampling of some of the research available to nonprofits, NGOs, and charities worldwide. The data can be used to help your nonprofit craft your next online communication and fundraising plan. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield. Most of the reports listed are based on U.S. nonprofit research.
Selfish Giving
APRIL 4, 2018
I get asked all the time what the difference is between cause marketing and sponsorship. It can be confusing! ?? But here are the two basic differences. With Sponsorship. The money comes from the company's coffers. They write you a check! With Cause Marketing. The money is raised from the customer. For example, a chain of coffee shops will use donation boxes to raise money from customers at checkout.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
APRIL 5, 2018
Two weeks ago, my college friend Kim Pevia and I led the second webinar in The Inclusive Conversations series called How to Talk to Your Boss (and co-workers) about offensive communications. It was all about how to stop ignoring “The Crunch,” have difficult conversations in the office, and promote a more inclusive environment. We think that communication’s pros are uniquely positioned to be Champions for Inclusion and Diversity.
NonProfit Hub
APRIL 4, 2018
Sponsored by Give Lively. Spring fundraising season is upon us and the pressure is on for nonprofits to hit their goals at upcoming galas or events. Here’s a quick checklist to make sure your nonprofit is ready: Set expectations. Leading up to your gala or big fundraising event, give attendees a sense of the flow of the evening, including a call for donations.
iMarketSmart
APRIL 2, 2018
Quotas… YUCK! Many major and planned giving professionals are required to secure and carry out a certain number of face-to-face visits each year. This is considered by too many to be an effective measure of their effectiveness in their role. But, unfortunately, quotas lead to inefficiencies that cost the organization inordinate amounts of money.
The Agitator
APRIL 5, 2018
Every donor is worthy of respect. After all, not everyone gives of themselves to help others. Every dollar given is a sacrifice. Even if given with not-wholly-pure motives like tax benefits or looking good to others, a dollar to charity is a dollar not spent on the hedonic or the temporary. And yet, for charities, not all donors should be treated the same.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Nonprofit Marketing Guide
APRIL 3, 2018
Nancy Valentine. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Nancy XiáoRong Valentine is a self-taught watercolor artist and the Communications Assistant for Springboard for the Arts.
NonProfit Hub
APRIL 6, 2018
There’s a HUGE elephant in the room staring you right in the face. As nonprofiteers, we often focus on the seemingly “attainable” gifts that are less scary than the elephant…major gifts. But guess what? With the proper expectations, cultivation and approach to making the ask, major gifts are also entirely attainable. Plus, the time and effort you put into making that major gift a success is definitely worth the dollars you can put toward achieving your mission.
iMarketSmart
APRIL 5, 2018
Mark Santiago from Converge.Digital shares how to use Facebook strategically to build trust and acquire new donors. For more info about how Converge helps nonprofits get more donors, visit: Converge.Digital. You can also download Mark’s free Facebook Fundraising Blueprint here: www.converge.digital/facebookfundraisingblueprint. Click here to listen on YouTube!
Fundraising Report Card
APRIL 3, 2018
Relationships are tricky. They’re also scientific. Many smart people have dedicated their lives to researching and understanding why human beings interact with one another. As fundraisers, we can leverage this research to inform how we approach raising major and planned gifts. The post Knapp’s Relational Model: The Key to Raising More Major (and Planned) Gifts appeared first on Fundraising Report Card.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
APRIL 2, 2018
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: STARTS TOMORROW! Apr 3 & 4: Writing a Direct Mail Appeal Letter In-House, Parts 1 and 2. Learn how you can raise more money writing your own appeal letter. Registration is $119 for Part 1 Only, $199 for Parts 1 and 2, or Free with an All-Access Pass. Learn More and Register .
NonProfit Hub
APRIL 2, 2018
Yet another Cause Camp is officially in the books. A special thanks to all who made it the best one yet. If you were unable to attend, or if you want to relive some of the magic, we’ve compiled our top takeaways from Cause Camp 2018. Stay tuned for more highlights and additional information about next year’s conference! Overhead myth. The overhead myth was once again a big topic at Cause Camp.
Fundraising Coach
APRIL 2, 2018
I've been talking to a lot of amazing nonprofit leaders and staff. Our sector is full of some of the most dedicated people! But dedication seems to go only so far, doesn't it? With all the hard work, doesn't it just feel like there's more to do? In our latest nonprofit leadership research , leaders report an overall feeling of being overwhelmed. It's like they're working harder and harder with less and less to show for it.
The Agitator
APRIL 1, 2018
Seems as though all the world– the press, Congress, the European Union, advertisers, competitors and millions of users themselves—are focused on Facebook’s privacy and data practices. This is a great opportunity to look at privacy and data practices in our own sector. Sadly, many nonprofits behave like Facebook. They share and rent data without asking.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Nonprofit Marketing Guide
APRIL 4, 2018
Our good friends Antionette Kerr and Peter Panepento have been working together to bring you a brand new book – Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today’s World. The book will serve as your guide to successfully working with reporters, editors, and opinion makers and also prepare you for crises such as being inaccurately depicted in a story or on social media or being at the center of a controversy.
iMarketSmart
APRIL 6, 2018
I am a big believer in setting goals with my staff, not administering quotas. When we sit down to set goals, I prefer to collaborate with my staff, not dictate activities to them. Here’s the difference between a goal and a quota. Goal: The object of a person’s ambition or effort; an aim or desired result. If goals are set with A-players in collaboration and in support of the mission, those A-players (fundraisers/salespeople) will ‘own’ them deep in their hearts and everyone will win (includin
Lets Talk Nonprofit
APRIL 4, 2018
In fundraising, there's a saying: "You need to ask the right person, for the right amount, for the right project, in the right way, and at the right time." The same holds true in grant writing. Step one is finding foundations that may fund your work. Step two is determining the proper amount to request from those foundations. One of the biggest mistakes I see nonprofits make is asking a foundation for too much money.
Fundraising Report Card
APRIL 3, 2018
Discover what this new podcast is all about, learn what data-driven fundraising is, how to build a data-driven culture, the basic metrics you’ll need to understand, and how to start using this at your nonprofit. Discover what this new podcast is all about, learn what data-driven fundraising is, how to build a data-driven culture, the basic … Continue reading "Introducing Metrics That Matter (MTM-S01E01)".
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Fundraising Coach
APRIL 2, 2018
I’ve been talking to a lot of amazing nonprofit leaders and staff. Our sector is full of some of the most dedicated people! But dedication seems to go only so far, doesn’t it? With all the hard work, doesn’t it just feel like there’s more to do? In our latest nonprofit leadership research , leaders report an overall feeling of being overwhelmed.
The Agitator
APRIL 2, 2018
This week Nick and I deal with the critically important function of “Donor Service.”. Let’s start with this fundamental question: Do you really know what good donor service looks like? I sure hope so, because as we’ve reported before , nearly 20% of all donors who drop out quit because of lousy donor service. Consequently, any organization serious about improving its retention rates and lifetime values had better be deadly serious about the quality of donor services it provides.
The Agitator
APRIL 3, 2018
Why do we care about donor service? Let’s delve into our donors’ brains to find out. You! Put down that hacksaw! I was speaking metaphorically! Picture any decision you make as a debate between “pull towards” and “push away.” The pull comes from our nucleus accumbens. The nucleus accumbens – think of this as your buy button – quantifies how much benefit or pleasure you are going to get from a decision.
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