Selfish Giving
JANUARY 3, 2017
10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. My 10 Best posts are by far the most popular piece of content I’ve ever published on my blog – or anywhere else for that matter. Combined these annual posts have over 50,000 views.
Pam Moore
JANUARY 4, 2017
As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. We don’t want to wait in line or even wait for a mobile web page to load on our device. When consumers are inconvenienced by a wait of any kind they’ll head straight to the next website, store or skip the purchase all together.
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Nonprofit Marketing Guide
JANUARY 6, 2017
Everyone ready to be back to work? No? Well, let’s commiserate with some Mixed Links… LAST DAY TO SAVE! Today is the last day of our Annual All-Access sale. Get 365 days of access to webinars, downloads, time savers, and the awesome Pass Holder Community for only $499. That’s a savings of $200 off the regular price and comes out to less than $10 a week for essential nonprofit communications training and support.
Ann Green
JANUARY 4, 2017
Happy New Year! I hope you had a good holiday. I just returned from my family’s annual trip to Florida. It’s quite a contrast from dreary Boston, but at least there’s no snow (yet). I also hope 2016 was a good year for your organization, and 2017 will be successful, too. You can help ensure that by starting the New Year on the right track. Here’s how.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Selfish Giving
JANUARY 3, 2017
Sarah Durham, Big Duck. Today on CauseTalk Radio , Megan and I talk to Sarah Durham , CEO of Big Duck , a communications firm that is a leader in Brandraising - a proven approach to fundraising that puts the focus on marketing, branding, and communications. On the show, Megan, Sarah and I discuss: Speaking of brands: Where did Big Duck come from? Why branding is important for nonprofits.
Nonprofit Tech for Good
JANUARY 1, 2017
Cause awareness and giving days can be very powerful themes upon which to craft and launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days often inspire donors to give provided that your nonprofit knows how to promote the days effectively. The first step is to decide which days to build a campaign upon and add them to your 2017 and 2018 editorial calendars.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
iMarketSmart
JANUARY 4, 2017
As your supporters get bombarded with more and more messages from advertisers and competitors (other fundraisers) you’ll need to stand out. The best way to do that is to be more human, authentic and real. Here are nine ways to do just that this year: . Share personal stories with your donors. Be real. Be open, honest and transparent. Suppose your nonprofit got hit with a lawsuit or did something wrong.
Care2
DECEMBER 31, 2016
In just a few hours we will ring in 2017. Now is a good time for nonprofits to not only reflect on the impact and lessons learned from your 2016 marketing and fundraising strategies, but to also begin preparing for the year to come. With the rapid evolution of tech and increasing noise on social media networks, organizations need to be able to adapt to new technology and figure out ways to break through the clutter.
The Agitator
JANUARY 5, 2017
I’m writing this post with great trepidation. Because I want to float the idea that 2017 should be a year for unprecedented donor acquisition. But as Agitator readers well know, deep down Roger and I continue to believe that too many fundraisers and organizations inexplicably, indefensibly neglect donor retention. Consequently, it almost pains me to write a post saying: ‘Put the pedal to the metal’ this year on donor acquisition.
Nonprofit Marketing Guide
JANUARY 4, 2017
OK technically it’s the Year of the Rooster, but for nonprofit communicators like you, 2017 could very well be THE YEAR OF THE AWESOME! Awesome email campaigns. Awesome newsletters. Awesome annual reports. Awesome thank you letters. Awesome engagement. Awesome friends and support. You can have your very own YEAR OF THE AWESOME in 2017 with our Annual All-Access Pass.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
NonProfit Hub
JANUARY 4, 2017
A good nonprofit brand means a clear-cut and consistent nonprofit brand experience. Whether you’ve been part of determining your organization’s brand or not, each nonprofit does have a brand – or at least the elements of a brand – and every employee plays a part in further establishing that brand. Elements of a brand include a name, logo and maybe even a catchy tagline.
Getting Attention
JANUARY 4, 2017
Guest bloggers Beth Kanter & Aliza Sherman wrote The Happy, Healthy Nonprofit , a must read for communicators & fundraisers. If there is one thing we can agree on, it is that that last quarter of 2016 was especially stressful. Not just the usual hectic workload of year-end campaigns, but a difficult election season—a combination that has left many nonprofit communications professional feeling overwhelmed and.
The Agitator
JANUARY 4, 2017
Irish fundraiser Simon Scriver produces a near-constant flow of bits and pieces on his Twitter feed (@ToastFundraiser). Some relate to fundraising, some to charity doings and some simply to the hilarity of the human condition. I was particularly struck by his recent Tweet below announcing that his five year-old understands and is acting upon a concept that most fundraisers – all of whom are considerably older than five – either fail to understand or fail to act on.
Nonprofit Marketing Guide
JANUARY 2, 2017
It’s a new year with new possibilities! It’s also when we decide we’re going to do so much better than we did last year. In addition to personal resolutions, we want you to focus on some of your work resolutions as well. And if one of your resolutions is to learn more about the ins and outs of nonprofit communications, join us in 2017 with an Annual All-Access Pass.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Lets Talk Nonprofit
JANUARY 4, 2017
"When I grow up, I want to be a BOARD MEMBER!". Said no child. Ever. Yet imagine the child who grows up loving their pets and the outdoors. As an adult, they may want to get involved with organizations that support animal welfare or the environment. It's really not surprising that so many individuals join nonprofit boards because they have a passion for the cause.
iMarketSmart
JANUARY 3, 2017
Happy New Year everyone! Each year my IN’s & OUT’s usually get passed around and shared quite a bit. Sometimes they ruffle some feathers. For others, they inspire! What do you think of this year’s collection? PLEASE LEAVE YOUR COMMENTS BELOW! The post Introducing MarketSmart’s 2017 IN’s & OUT’s appeared first on MarketSmart | .
The Agitator
JANUARY 3, 2017
It’s fashionable these days for many nonprofit fundraisers and their consultants to claim they’re ‘data-driven’ Problem is, most folks focus on the ‘data’ part of the slogan; few understand the requirements of the second word — ‘ driven’. I’m making this observation again at the start of the year because if you haven’t already done so, now is the time you should have some Key Performance Indicators (KPIs) from 2016 in hand to drive your 2017 actions.
Concord Leadership
JANUARY 2, 2017
Just a thought about setting this year’s goals: you’re not cheating if you are listing goals you know will be accomplished. Leadership is hard. Be sure to give yourself full credit for all you are accomplishing! Happy New Year! The post It’s not cheating – a thought on goal setting appeared first on The Concord Leadership Group, LLC.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Nonprofit Marketing Guide
JANUARY 3, 2017
I apologize for the headline (and the macarons). I had to get you here and I knew “New Year’s Resolutions,” and sweets, might work. But here’s the thing – I don’t believe in New Year’s resolutions. I think if you want to make a change, now is as good a time as any. Still, the start of a New Year is a time to rethink things, take a look at the big picture, and start something good.
NonProfit Hub
JANUARY 3, 2017
As we near Cause Camp 2017 , we thought it necessary to take a look back at all the awesome content that was bestowed upon us – in tweet form – at last year’s conference. Cause Camp is a two-day nonprofit conference, taking place in Lincoln, Nebraska on March 27 & 28, 2017. We will cover topics from storytelling and email marketing to donor-centricity and everything in between.
The Agitator
JANUARY 2, 2017
Of course Roger and I wish you all the best for 2017. Have a great year! But the festivities are over (unless you live in New Zealand, where we tend to chill out for the entire month of January). Time to get down to business. And I wonder what attitude you are bringing to your fundraising work in the new year. Optimistic? Grumpy? Hopefully … optimistic.
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