Ann Green
JUNE 15, 2016
Guest post by Jeremy S. Over the last couple of weeks, the theme of this blog has been telling your stories. We’ve looked at both written and visual stories. This guest post by Jeremy S. of Goodwill Car Donations shows us how to tell verbal stories – either in person or on video. These tips can also be useful when writing a story. Whatever method you use, keep telling your stories!
Nonprofit Marketing Guide
JUNE 13, 2016
Cynamon Frierson. Kivi met Cynamon at the Create Good Conference this year and asked her to share about making the change from the corporate world to a nonprofit communications director position. ~Kristina. Guest Post by Cynamon Frierson. In January 2016, I dove into nonprofit work as the Communications and Marketing Manager for the Lung Cancer Initiative of North Carolina, and it has taught me a lot in these last few months.
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Selfish Giving
JUNE 14, 2016
Today on CauseTalk Radio , Megan and I talk to Julie Cottineau , founder and CEO of BrandTwist , a brand consultancy, and creator of Brand School Online , a learning program that teaches small business owners, entrepreneurs and non-profits how to create powerful brands that break-through crowded markets. Julie is also the author of a new bestseller: TWIST: How Fresh Perspectives Build Breakthrough Brands.
The Agitator
JUNE 16, 2016
Chapter 9 of my book, Retention Fundraising: the art and science of keeping your donors for life, focuses on ‘Barriers to Retention’ The top two barriers? The real killers? #1: Silos and #2: False Attribution. Silos. Those who work in organizations with more than one department are familiar with silos. The online personnel do little to coordinate with the offline folks.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Fundraising Coach
JUNE 17, 2016
Fundraising in nonprofits can be an almost thankless task. At the end of each fiscal year, no matter how well you did, you start again at zero. It can feel like funds don't come in as quickly as you or your leaders would like. In fact, it's easy to start thinking that people aren't giving. That they're tired. So it's great to have the researchers at GivingUSA collect real data on giving.
Nonprofit Marketing Guide
JUNE 14, 2016
Download Your Copy. Email deliverability measures how successful an email is at making it into a recipient’s inbox. EveryAction just released their annual Email Deliverability Report which answers the question, “How much is spam costing your nonprofit?” Turns out the answer to that question is, “a lot!” When you send an email, Internet Service Providers (ISPs) use your “sender reputation score” to determine whether or not you are a trustworthy sender.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Agitator
JUNE 14, 2016
The latest stats from Giving USA might be cause for smug satisfaction. Overall giving in the U.S. reached record highs at $373.25 billion in 2015, up 4.1% from the previous year. This amount covers giving from US-based individuals and institutions to US-based 501(c)3 nonprofit organizations. [I come from the advocacy world and would note that this amount doesn’t include giving to the many nonprofits that engage in significant lobbying activities, which is not tax-deductible.
Fundraising Coach
JUNE 17, 2016
I just sent this out to everyone getting weekly #FollowUpFriday email reminders : It's #FollowUpFriday!It's Follow Up Friday! Over on the [link] page, D.C. Dreger quoted a John Grisham character calling today "fish Friday." D.C. says, "These are contacts and calls that have been sitting around for a while so, like fish, they are beginning to stink. He sets aside time to make the contacts and calls so his Monday is a fresh start.".
Nonprofit Marketing Guide
JUNE 17, 2016
Happy Friday, good people out there doing good work! Thank you for making the world a better place. Join me for some Mixed Links… Nancy Schwartz looked at the Right Responses to Orlando Tragedy. Mazarine Treyz shares 4 things you must do when talking with a critic of your nonprofit. Hear what different leaders have to say about raising awareness in Rallying For a Cause: 7 EXPERTS ON HOW TO RAISE AWARENESS.
NonProfit Hub
JUNE 15, 2016
When organizations look at donor and volunteer demographic information, the popular thing to do is separate them into generational segments. By now, you know the stereotypes; people in their early 20s don’t volunteer and if you’re looking for donors, look first to the older people in the community. However, a new study on giving and volunteering makes the argument that you should stop looking only at the generations, and instead take a look at families.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The Agitator
JUNE 13, 2016
In partnership with Network for Good, the Chronicle of Philanthropy provides a ‘data dashboard’ updated monthly that reports trends in online giving. The dashboard looks only at flows through the Network for Good platform, but that’s nearly two million donations over a rolling year to 31,295 nonprofits. So, not a bad picture of what’s happening online in the US.
Getting Attention
JUNE 16, 2016
Like you, my heart and head are heavy in the wake of the Orlando massacre of 49 people who were wives, husbands, sisters, brothers, sons, daughters, parents, colleagues, friends, and much more to many people. Especially since I feel so helpless. But there’s something we nonprofit communicators CAN DO — respond to crises like these with thought, respect, and relevance.
Nonprofit Marketing Guide
JUNE 16, 2016
Looking for a new tool to help you raise money and engage supporters online? Check out The Nonprofit Guide to Online Engagement Tools by Firefly Partners. The report reviews six commonly used online tools designed specifically for nonprofits — Blackbaud Luminate Online , CharityEngine , Engaging Networks , EveryAction , NeonCRM and Salsa — and ranks them in 10 areas of functionality, from advocacy to events to website integration.
NonProfit Hub
JUNE 12, 2016
Kayla Matthews is a guest contributor for Nonprofit Hub. She is a writer and blogger with a passion for self-improvement and helping others. Follow her on Facebook and Twitter to read all of her latest posts. _. Take a look at any social media platform, and you’ll see it’s dominated by celebrities and big corporations. Social media is saturated with many users, which makes it difficult for nonprofits to be noticed.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The Agitator
JUNE 15, 2016
[ Attention Agitator readers elsewhere in the world: There’s plenty here that applies to you as well, but we’ll do a special opt-in/opt-out feature for you later focusing on opt-in/opt-out for newsletters, unsubscribes, etc.] Regardless of the outcome of next week’s Brexit referendum on whether the UK should stay in or leave the European Union, fundraisers will continue to face the Opt-in/Opt-out Dilemma.
iMarketSmart
JUNE 15, 2016
What donors value is often their time without you and not their time with you. Ouch! Yep! That’s right. I said it. And I know it’s hard to take. Sadly, as time goes on, the value your donors place on their time will only grow since the more money people have, the less time they have. Tweet this! But there’s good news! Your donors still want to make a difference in the world.
Nonprofit Marketing Guide
JUNE 15, 2016
Tom Ahern. Tomorrow, June 16th at 1 p.m. Eastern (10 a.m. Pacific), Tom Ahern, one of the world’s top authorities on “raising more money from the very same donors,” will join us for his popular 90-minute webinar, Marketing Bequests: The Art of Asking for That Final Gift. Recordings available if you can’t attend live, but you have to register before the webinar begins.
NonProfit Hub
JUNE 16, 2016
Your social media strategy should never involve posting online “just because.”. Whatever you’re posting, from quirky videos at the office to educational infographics, your social media should have a defined goal—and that starts with identifying an audience. Your audience impacts your social media strategy and content choices, both of which are working together to achieve your goals.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The Agitator
JUNE 12, 2016
In announcing this Agitator Starting Over series I posed the fundamental question that will guide this exploration: How would you build a growing, sustainable nonprofit from scratch in today’s fast-changing and challenging environment? Tom and I are thrilled with the outpouring of suggestions and recommendations for the series, and specific proposals that might brighten the sector’s future.
iMarketSmart
JUNE 13, 2016
I’m sure you’ve run into a bunch of “show up and throw up sales people” in your lifetime. “Show up and throw up selling” is often chastised in the private sector. That’s when a salesperson promotes themselves and their company or spews meaningless information, stats, and figures. They talk a lot and say very little.
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