Selfish Giving
APRIL 17, 2018
Elyse Meardon is proud of her work with Children’s Miracle Network Hospitals (CMN) - and rightfully so. As managing director of CMN’s signature dance marathon program, she and her team are stewards of the fastest growing peer-to-peer fundraiser in the country! Hundreds of colleges, and a handful of high schools, participate in the program each year.
Ann Green
APRIL 18, 2018
What type of donor database do you have, or do you even have one at all? If you’re using Excel instead of a database because it’s free, stop doing that. A spreadsheet is not a database. Your Worst Fundraising Enemy. A good database won’t be free, but there are affordable options for small organizations. Donation Management Software. You don’t want to limit yourself by having a database that can only hold a certain number of records or can only be used on one computer because you don’t want to pa
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Nonprofit Marketing Guide
APRIL 16, 2018
Angel Mills. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Angel Mills is the Communications Coordinator at Georgia Organics.
NonProfit Hub
APRIL 20, 2018
When you launch a nonprofit, its beneficiaries claim your attention, and rightly so. The people you impact should be your first priority. However, to reach those people with education, resources and services, you need external aid from the press. Here are six ways to capture the interest of the press and earn media coverage to help you impact your local community. 1.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Selfish Giving
APRIL 18, 2018
Elyse Meardon is proud of her work with Children’s Miracle Network Hospitals (CMN) - and rightfully so. As managing director of CMN’s signature dance marathon program, she and her team are stewards of the fastest growing peer-to-peer fundraiser in the country! Hundreds of colleges, and a handful of high schools, participate in the program each year.
iMarketSmart
APRIL 19, 2018
Kelley McGeehan is Principal Consultant and Owner of McGeehan Research. She is a prospect researcher and in this episode we get a chance to explore why prospect research is valuable, the consideration continuum, why some organizations fail even with the right data at the right time and much more. You can find Kelley at www.McGeehanResearch.com. You can also listen to episode 15 of the How I Built My Fundraising Consultancy podcast for a different discussion that dives into how she built her busi
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
NonProfit Hub
APRIL 17, 2018
Conflict on your board of directors can be a good thing. Crazy, right? It is often our natural tendency to avoid conflict at all costs. Even when we know conflict may be necessary to resolve an issue, we choose to stay in our safe, nonconfrontational bubbles. We fear that conflict will only lead to fights and petty frustration, so we avoid it altogether.
Selfish Giving
APRIL 17, 2018
Photo Via Beverly Yuen Thompson on Flickr. Today on CauseTalk Radio , Megan I talk to Allison Robinson , Founder, The Mom Project and Brian Zellner , Recruiting Manager at BP , about BP Returnship Program. This initiative supports professional development among mid-to-upper level working professionals. The program targets women and men who have stepped out of the workforce for family or personal reasons and are now ready to return and reignite their career — an often-difficult transition for eve
Mission Minded
APRIL 16, 2018
While the importance of having a social media presence is relatively well understood, pinpointing the how, where, how much, why, and for whom can be paralyzing for small nonprofit organizations and school communications teams strapped for resources and time. At Mission Minded, we see this all too often, which is why we’ve developed a simple […].
Nonprofit Marketing Guide
APRIL 20, 2018
Monarch. Kansas City, MO. Photo Credit: Deena Davis. It’s that time again! Are you ready for the best articles, posts, tips, and more from around the world of marketing and fundraising? It’s time for Mixed Links…. Nonprofit Tech for Good has put together a list of 82 Free or Low-Cost Online Tools & Mobile Apps for Nonprofits with categories ranging from social media management to productivity.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The Agitator
APRIL 18, 2018
I’ve been through rebrands. I’ve been through prostate exams. And I know which I’d rather go through again. That’s why when the question “what does donor identity mean for a rebranding organization?” came up on last week’s webinar, I started to experience all of the side effects you’d see in the average pharmaceutical ad. (“Ask your doctor about Kwyjibo!”).
Getting Attention
APRIL 19, 2018
Thanks to guest blogger Rachel Carnegliaa, a nonprofit marketer and graphic designer promoting parks, trails, and green spaces at the Austin Parks Foundation. . Hey, I have the inside scoop on Facebook, from Facebook (take it with a grain of salt, I guess), and I want to share it with you. You see, I was lucky enough to get some first-hand answers on effective engagement strategies for nonprofits, directly from Facebook employees, at a recent panel here in Austin.
iMarketSmart
APRIL 20, 2018
If you’re competitive like me, you probably want to see how your organization compares to its peers. Now you can do that in seconds, for FREE! My team took all the data from our Fundraising Report Card (2,600 organization’s transactions) and built a nifty little live benchmarking app. You can check it out here at no cost. Toggle the selector on the right to choose your sector.
Nonprofit Marketing Guide
APRIL 17, 2018
I’ve been thinking about ways to work with you and your team on getting #CALMnotBUSY since the book came out, and I’m declaring Summer 2018 as the Summer of CALM! We’ll launch the free online book club and also a brand-new team coaching program in June. I haven’t worked out all the details yet, but here’s what I am thinking for the #CALMnotBUSY Coaching Program. . .
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The Agitator
APRIL 16, 2018
The other day I received an email from the admirably and voraciously curious Simone Joyaux attaching the 2018 Global NGO Technology Report listing the “10 Most Effective Tools” for online use by nonprofits around the world. Simone asked: “Do you believe the nonprofits are “correct”? Or, are theser nonprofits thinking stuff is good but they don’t actually know how to measure or do good?
Getting Attention
APRIL 19, 2018
Thanks to guest blogger Rachel Carnegliaa, a nonprofit marketer and graphic designer promoting parks, trails, and green spaces at the Austin Parks Foundation. . Hey, I have the inside scoop on Facebook, from Facebook (take it with a grain of salt, I guess), and I want to share it with you. You see, I was lucky enough to get some first-hand answers on effective engagement strategies for nonprofits, directly from Facebook employees, at a recent panel here in Austin.
Fundraising Report Card
APRIL 18, 2018
Learn why Donor Acquisition Cost is so important, how to gather this data, and how to use this data to make better decisions. Mentioned in this episode: DAC Cheat Sheet: [link] DAC Excel Calculation Template: [link] What is overhead: [link] Expenses: [link] Click here to listen on YouTube! Topic Timestamps Donor Acquisition Cost [01:40] What is … Continue reading "Diving in with Donor Acquisition Cost (Season 1, Episode 3)".
Nonprofit Marketing Guide
APRIL 18, 2018
Nonprofit Communications Is Changing. But Are You Changing With It? Yes, nonprofits are supposed to help the world, but that doesn’t make them immune from making huge mistakes and hurting people. Read the recent headlines: “National Geographic Apologizes for Past Racist Coverage,” “Nonprofit Leader Involved in Sexual Harassment Scandal,” etc, etc.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The Agitator
APRIL 19, 2018
What better way to end the week than with Dilbert; sent along by the ghost of Tom Belford who hovers like a hawk over The Agitator. A reminder that all the great research, advice, and case studies available to fundraisers ain’t worth much without investing the time and toil required to put them to work for the bottom line. Roger.
Lets Talk Nonprofit
APRIL 18, 2018
Ask nonprofit staff or board members why they attend conferences, and you'll get a variety of responses. To be with like-minded people. To network with others in the field. And, invariably, to learn. PowerPoint presentations are a staple at most conferences. And as the title of this post suggests, it seems to be here for good - or at least for the foreseeable future.
Fundraising Report Card
APRIL 17, 2018
Learn about the top fundraising metrics, why they are important, and what questions you should be asking that these metrics can help answer. Download the Metrics That Matter eBook found for free at FundraisingReportCard.com/book. Download your copy to follow along and find some tidbits we didn’t have time to cover on today’s episode. Click here … Continue reading "Fundraising Metrics 101 (Season 1, Episode 2)".
The Agitator
APRIL 17, 2018
It’s a yearly exercise – take what you did for your direct marketing program last year, replace some controls with the tests that beat them, and set up your tests and tweaks for the next year. Lather, rinse, repeat. This system has advantages. You know what each communication is capable of, and what it isn’t. The communications in most need of fixing get the most attention.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
The Agitator
APRIL 15, 2018
“I had a meeting with the chair of trustees. The meeting did not go well. As we were walking away from the meeting, he put his arm around me and squeezed me to him whilst saying “this would all be so much easier if you were just friendlier, Jane.”. “He went to kiss me but I managed to wriggle away. My contract was terminated about a week later”. ……… “He slapped me on the thigh and told me to ‘run along filly’ because my legs were better than his and so I’d find it easier to att
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