Nonprofit Marketing Guide
DECEMBER 13, 2016
I know many of you are working on your 2017 budgets now, so rather than make you wait until mid-January to get the budget information from our 2017 Nonprofit Communications Trends Report, I’m sharing it with you today. I hope you can use this data to make the case for increasing your budget! Here’s how to read this graph: Find your nonprofit’s overall budget size along the bottom.
Ann Green
DECEMBER 14, 2016
I hope your year-end fundraising campaign is going well. Fundraising is a year-round effort and after you’ve thanked your donors, you need to make a plan to communicate with them at least once or twice a month throughout the year. If you’re getting stressed out wondering how you’re going to pull this off, then you need a communications calendar (also known as an editorial calendar).
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Pam Moore
DECEMBER 11, 2016
If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done. If you are interested in how you can best prepare your content marketing for success then you have landed on the right blog post and podcast today.
Selfish Giving
DECEMBER 13, 2016
Today on CauseTalk Radio , Megan and I talk to Beth Bellanti , Program Manager of Vodka For Dog People, one of the philanthropic arms of Tito's Handmade Vodka , about their vision to help better the lives of pets and their families far and wide. They see a future in which dogs won’t need rescuing at all! Never Miss a Show - Sign Up for Email Updates.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Nonprofit Marketing Guide
DECEMBER 14, 2016
“More confidence in my ideas and recommendations.” One of the biggest outcomes of our six-month Mentoring Program for Communications Directors is confidence. That’s a word we hear all the time from people as they finish the program — and over 100 communications directors have so far. The Mentoring Program gives participants a strong foundation on which they can develop creative ideas and better recommendations for their management teams.
The Agitator
DECEMBER 11, 2016
In his post Addition by Subtraction in Non Profit Marketing (or how Coke’s brand would work as a non-profit) , Nick Ellinger of DonorVoice effectively points out that Coke’s success isn’t attributable to adding ‘new things’ Coke is successful because it took out what is generic. So what is generic for your nonprofit? One great candidate is the thank you letter.
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iMarketSmart
DECEMBER 14, 2016
Cultivation starts and ends with great communication. Goodbyes are just as important as hellos. So here are some great ways to end emails you send to donors: 1. [First name], I’m really counting on you! 2. [First name], when you look back on this moment, you’ll be so glad you [mission-oriented copy here]. 3. [First name], this is your chance to make a huge impact on [mission-oriented copy here]. 4.
Nonprofit Marketing Guide
DECEMBER 12, 2016
Is your nonprofit resolving to get more coverage in the media in 2017? You can do it! And to make that resolution come true, you don’t have to wait until after January 1st to get started. Media relations expert Peter Panepento will show you how during his BRAND NEW webinar: Get More Media Coverage for Your Nonprofit in 2017. THIS Thursday, December 15th. 1:00 P.M.
The Agitator
DECEMBER 12, 2016
Following the U.S. elections, I received tons of emails from groups urging me to subscribe to their action updates, bulletins, latest news, etc. I did. But in doing so I vowed I would track the follow-up of the various organizations to see how well they did in persuading me to do more than simply sign up. And, of course, I wondered just whether all this post-election activity was worth the effort in terms of fundraising.
NonProfit Hub
DECEMBER 15, 2016
In our roll-up-my-sleeves and get-r-done , scrappy nature, we tend to take advantage of any and all resources at our fingertips in the nonprofit sector. We do everything we can to save money, achieve our mission and learn as much as possible at home or from our office. The problem is that we can only get so far by teaching ourselves through YouTube videos and endlessly searching Google.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Getting Attention
DECEMBER 14, 2016
Whether you’re all in on year-end fundraising or working in some 2017 prep, I bet you have some pretty ambitious goals to meet. You wouldn’t be reading this otherwise. Here’s a proven but frequently overlooked method to help you get there: consistent communications. Consistency enables your people and prospects to recognize your organization’s communications in a flash.
Nonprofit Marketing Guide
DECEMBER 16, 2016
Happy Friday, friends! Will you join me for some Mixed Links… If you are interested in our training webinars, check out our yearly Annual All-Access Pass Sale going on now. You get 365 days of access to webinars, downloads, time savers, and the awesome Pass Holder Community for only $499. That’s a savings of $200 off the regular price and comes out to less than $10 a week for essential nonprofit communications training and support.
The Agitator
DECEMBER 13, 2016
An Agitator reader emailed me asking: “Why do you think most fundraisers are so resistant to innovation and change?” A good question. An important question. I attempted to answer that question three years ago when I first received it. I believe the answer bears repeating today. My first response was to bat out a kneejerk and facile response — ‘risk adverse’ … ‘insufficient resources’ … ’lack of imagination’, etc. etc.
NonProfit Hub
DECEMBER 13, 2016
Sponsored by iContact . . For a nonprofit organization, email marketing is one of the most effective ways to spread the word about a cause, promote a call to action, and inspire philanthropy. It can be a key factor in staying connected with volunteers, donors, and even staff. At iContact, we are lucky to have the opportunity to work with some outstanding nonprofit organizations.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Care2
DECEMBER 13, 2016
The trend with #GivingTuesday continues as we see increasing numbers in donations every year. According to data from Blackbaud , there was a 20% increase in online donations this year as compared to 2016 and a whopping increase of 317% since the movement’s inception in 2012. Blackbaud alone processed $47.7 million in donations to more than 6,700 organizations.
Mission Minded
DECEMBER 16, 2016
If you haven’t yet made your list of hopes and dreams for 2017, here’s some inspiration from your friends at Mission Minded. As you read our musings consider this: To us, your partnership, collaboration, and commitment to those you serve is what inspires us every day. We wish you and your communities joy and peace […]. The post What’s on Your Wish List?
The Agitator
DECEMBER 15, 2016
You’ve seen that they’ve been huddling in the executive conference room for the past week. The performance reviews have all been submitted. Cryptic organization charts are being carefully guarded. You know what’s coming. You were asked about alternative lines of reporting. About doing more with less staff. About your accumulated vacation days.
NonProfit Hub
DECEMBER 14, 2016
The only way to truly know what works to raise more money through your email appeals is to test. In order to start testing, we have to have an understanding of the fundamental elements that make up an effective email appeal. There are 10 main elements of an email appeal that we can test , and there’s insight to be gleaned from each one. Element 1 – The Sender.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
iMarketSmart
DECEMBER 12, 2016
I give you permission to read this list but only if you’ll count to three afterward. Let it sink in. Then DELETE IT! Forget about it. Why? Because your organization will probably never get a gift as large as any of these. So why am I showing it to you? Two reasons. 1- It’s fun to think about the potential of your planned giving program. 2- It’s important to come back to earth with the realization that most planned gifts come from ordinary people— not the wealthy.
Concord Leadership
DECEMBER 13, 2016
Do you wish your board members would like and share your nonprofit’s Facebook updates? Here’s a short video (only 25 seconds!) that will show them how to set your nonprofit’s page notifications first! An easy way for boards to help Facebook is designed to show people things they will be interested in. If people are […]. The post How to never miss a nonprofit’s Facebook update appeared first on The Concord Leadership Group, LLC.
The Agitator
DECEMBER 14, 2016
“We amplify pride” … Are you kidding me?! December is the month when nonprofits unleash a tsunami of emails upon their beleaguered donors, who are far more concerned about why their Christmas tree lights won’t light. Despite the torment you cause, I’m sure all you email senders are convinced that it’s effort and resource well-spent, because you’ve established that you make a net profit on each wave, even the 12th or 20th one of the month.
Nonprofit Marketing Guide
DECEMBER 15, 2016
Image source: https://flic.kr/p/4fUsNL. In a few weeks, the year-end fundraising frenzy will be over. Don’t forget one of the most powerful things you can do for your campaign – the debrief. [And saying “thank you.” Always say that. So write that January “thank you” email spit spot!]. Run right, debriefs help your organization learn from success and from failure.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
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