Ann Green
JULY 10, 2017
When your donors open your appeal letter or newsletter, do you bore them with a bunch of mind-numbing statistics, or do you share a story about how the Wilson family moved out of a shelter and into a home of their own? If you’re making a difference, you have stories to tell. Donors love stories. Stories bring the work you do to life by using everyday language to create a scene.
Pam Moore
JULY 10, 2017
Content. It's everywhere. Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook live video, Periscope live video, iTunes podcasts, and the list goes on. The reality is that content is the core of not only the social and digital web but of humans. Communication has and always will be foundational to relationships and success in life or business.
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Nonprofit Marketing Guide
JULY 13, 2017
Monica Turner. Today, Monica Turner reminds us if you run annual appeals (like the Mother’s Day appeal Monica discusses today), don’t just send the same thing year after year. ~Kristina. Guest Post by Monica Turner. One of my favorite quotes is “Insanity is doing the same thing over and over and expecting a different result.” I couldn’t help but think about that in early April while reviewing our upcoming annual Mother’s Day appeal.
Selfish Giving
JULY 11, 2017
Today on CauseTalk Radio , Megan and I talk to Jon Olinto , co-founder of b.good , a Boston-based all-natural burger and food chainchain of farm-to-table burgers and fries joints with 54 locations up and down the east coast, about how his b.good leverages every aspect of its business to support the local community. Jon Olinto, b.good. On the show, Megan, Jon and I discuss: How b.good got started and how social good was mixed in right from the beginning.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
The Agitator
JULY 11, 2017
Sometimes the behavior of folks who call themselves ‘fundraisers’ leaves me speechless. For this example, I’ll let Adrian Salmon ‘s first-hand report speak for all the real fundraisers who care about donors.
Pam Moore
JULY 13, 2017
Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Unfortunately Twitter is also one of the most difficult platforms for many to understand and master. However, the results can be amazing for those who invest time to learn and understand how Twitter can fit in within their overall marketing and busines
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Tech for Good
JULY 11, 2017
With the release the 2017 Global NGO Technology Survey on August 1, the release of the first edition of the 2017 Global Trends in Giving Report on September 4, and a packed schedule of webinars and in-person trainings this fall that need to be prepared for, for the first time in six years of blogging – I need to take a blog break to catch up on work. 2017 is the final year of webinars, so in 2018 I’ll have more time to blog and maybe even accept guest bloggers for the first time.
The Agitator
JULY 9, 2017
Do you really understand the difference between online and offline donors? I sure hope so because there are lots of myths and tribal misinformation floating around out there. Without knowing which beliefs are true and which are false your organization could be shooting itself in the foot — online and off. Steve MacLaughlin , Blackbaud’s VP of Data and Analytics, in a Huffington Post titled 3 Truths and 1 Lie about Online Donors , reviewed the online and offline giving habits of more than
NonProfit Hub
JULY 14, 2017
It’s no secret that working in the nonprofit sector is challenging. You juggle budget issues, limited resources and always wanting to do more, all while keeping a smile brimming. It’s common to arrive at a place where you’re not sure the work is paying off. Most of us in the nonprofit sector aren’t here because we couldn’t make it anywhere else, but because we want to be here.
Nonprofit Marketing Guide
JULY 14, 2017
I hope everyone had a good week! Join me for some Mixed Links… Jane Burnett shares 12 Ridiculous Phrases Smart People Avoid at Work. And you should also Stop Making These 12 Word Choice Errors Once and for All. Vanessa Porter gives you these 4 Steps to Create Awesome Interactive Content. Here are The 3 Stages of Social Media Marketing for Events.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
iMarketSmart
JULY 10, 2017
Too many nonprofits fail to inspire people to give because they don’t understand value. An exchange of money from supporters to nonprofits only occurs when a clear value proposition is presented helping them justify the expense. People will pay to feel good. It is essential that donors see that they will feel good as a result of their giving.
The Agitator
JULY 10, 2017
I hope you read Roger’s post Monday — 3 Truths And 1 Lie — comparing online and offline donors, and discussing some of the myths involved. And further, I hope you read the analysis by Steve MacLaughlin on which Roger relied. What their analysis confirms is that multi-channel donors — those giving both online and offline — are the most valuable donors of all.
NonProfit Hub
JULY 12, 2017
Consider this—7 out of every 10 donors only donate once. Not enough to shock you? Let’s add to the mix. 77 percent of donors leave due to a lack of communication. Those are downright terrifying numbers. But there’s some reassuring news. Those are numbers that you have the power to change. W ith the right donor management tool to fit your organization’s needs, you have a better shot at communicating in the right way and building better relationships, so donors don’t leave your nonprofit behind an
Nonprofit Marketing Guide
JULY 11, 2017
Do you know how well your social media campaigns are really doing? Do you know why visitors to your website donate? Or where they even came from? You really should, but may not know how. The answer is Google Analytics. You can use Google Analytics to find out what’s working (and what’s not) with your online marketing and fundraising. But navigating Google Analytics can be tricky.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
iMarketSmart
JULY 13, 2017
Learn about the 7 core principles that make up engagement fundraising. Learn more at [link]. The post 7 Core Principles of Engagement Fundraising – Episode 1 appeared first on MarketSmart, LLC |.
The Agitator
JULY 12, 2017
I was ‘captured’ by this article title from Classy — How to Make the Donation Process a Habit. In Classy’s view, like that of many fundraisers and their consultants, it all boils down to how the donor experiences giving to your organization. The Classy article talks about three generic building blocks of habitual behavior — a recurring familiar cue that triggers the action, the routine that follows (ie., the behavior itself), and the reward that reinforces your like
NonProfit Hub
JULY 10, 2017
It’s important to take a good first step in developing an efficient and cohesive setting for your board of directors to set up shop and pave the way for your nonprofit to thrive. It’s also required. Even if your nonprofit has all volunteers and no staff, a board of directors is a must. We’ve compiled a list of essentials after listening to panel discussions and reading through articles and we think it’s pretty helpful.
Nonprofit Marketing Guide
JULY 10, 2017
Do your family and friends ever ask that question? Well, now you can tell them (and all of our readers) what you do during a typical day in your life at work! Yep, it’s once again time for me to ask you to share your Day in the Life of a Nonprofit Communicator. We started this popular series in 2013 to get a glimpse into the everyday, nitty-gritty things you have to do for your job as a nonprofit communicator.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
iMarketSmart
JULY 12, 2017
Huh? Sales managers? But we don’t sell anything! Actually, you do! You’re selling value. Any exchange of money occurs because a person sees value in giving away their hard-earned cash. The private sector usually has sales managers for their teams. The nonprofit sector usually doesn’t. Instead, they have Directors or CDO’s. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams.
The Agitator
JULY 13, 2017
The election of Donald Trump has served as a booster rocket for giving to groups on both the left and right. Same with the intent to continue giving which is at record levels — also on both sides of the ideological spectrum — according to this report in Fast Company. Right now — not six months from now — is the time to take action regarding these new Trump donors.
NonProfit Hub
JULY 13, 2017
Nonprofit consultant and lover of all things boards, Simone Joyaux knows the ins and outs of what it is that a board of governance does. From recruitment to diversity to her mission to destroy executive committees, Joyaux covers it all. She has posted this information in her free download library along with other topics we didn’t have time to cover.
NonProfit Hub
JULY 12, 2017
Marketers are constantly striving to understand the habits of their target audience. What are your habits? What do you like? What do you believe? What influences your decisions? Why do you drive 15 minutes out of your way to shop at one grocery store over another? Nonprofit organizations are often in the same boat as they look to engage new audiences and motivate them to action.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
iMarketSmart
JULY 14, 2017
Is the fundraising donor pyramid dead? Recently I was reminded of a blog post I wrote four years ago that got a lot of attention. Some of the reactions were not so kind. Here’s what some said about the blog article I wrote back then : “Your assertions demonstrate that you clearly ARE from outside the fundraising world.” “It seems that you are confused about what “planned giving” means.” “I would say 99% of non-profit staff cannot “plan gifts” for an organi
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