Nonprofit Marketing Guide
APRIL 12, 2016
Abby Jarvis. Today, Abby Jarvis is back with 3 more ways to promote your online donation page. You can find the first 3 strategies here. Be sure to tell us which one is your favorite in the comments below. ~Kristina. Guest Post by Abby Jarvis of Qgiv. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. Segment Your Donors. 2.
Ann Green
APRIL 13, 2016
Thanking donors shouldn’t be a process – it should be an experience. An experience that will last as long as someone donates to your organization, which hopefully will be for a long time. If you treat thanking your donors as something you have to do instead of something you want to do, it will show. Make a good first impression with your thank you landing page.
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Nonprofit Tech for Good
APRIL 11, 2016
Launched in 2011, Snapchat is an image and video messaging app that is very popular with tweens and teens and increasingly Millennials and Gen Xers. Similar to the early days of Myspace and its users mastering HTML hacks and widgets, Snapchat has an equally dedicated user base of young people that pride themselves on becoming skilled at Lenses, Filters, Stickers, and other Snapchat tips, tricks, and hacks.
The Agitator
APRIL 11, 2016
Here’s a nifty infographic from MobileCause showing the relative charitable giving of the four key demographic segments in the US. If any of these figures surprise you, think about taking a refresher on the basics of the fundraising biz. Millenials (youngest would be 19 years old; oldest 36) — 25.9% of population, 11% of giving. Gen X — 20.4% of population, 20% of giving.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Nonprofit Marketing Guide
APRIL 15, 2016
I hope you had a great week! Let’s dive into some Mixed Links… The Nonprofit Blog Carnival is taking submissions for this month until April 25th. This month’s theme is Advice to your younger-fundraising-self. Luke Miller lists his favorite photos from stock photo sites because Clip Art is Terrible. Stop Using It. If you are looking to update your website, you should take a look at Dramatically Oversimplified Website Graphic Design Trends (And Why Nonprofits Should Care).
NonProfit Hub
APRIL 14, 2016
An organization’s brand is much more than what meets the eye. There’s strategy, planning and effort that go into it. At Cause Camp , Shala Wilson Graham talked about anything and everything that is related to branding and how nonprofits can improve. Graham is the principal and creative director of SW Creatives , and has provided branding and design consultation to nonprofits for over 10 years.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Agitator
APRIL 12, 2016
Congratulations to Reinier Spruit, who a few days ago celebrated his 15th Anniversary as a fundraiser. He celebrated by publishing his list of 18 Ingredients for Successful Fundraising , lessons learned so far in his illustrious career at organisations from Medecins Sans Frontiers Holland to Greenpeace International. It’s a list we would all do well to embrace.
Nonprofit Marketing Guide
APRIL 13, 2016
If your nonprofit is still doing an e-newsletter over here and doing social media over there , as if they were two people who only occasionally glance at each other from across the room, you have some matchmaking to do. It’s time to marry your e-newsletter and social media strategies. Think about it: for most nonprofits, email and social media are the two primary channels through which you regularly update your community of program participants, supporters, and other important influencers.
Care2
APRIL 14, 2016
With a few months of 2016 under our belts, it's time to evaluate where we're at digitally, and if we're innovating quickly. What should nonprofits be focusing on for the remainder of the year, and what will produce the best ROI? Good news, a report conducted by Care2, hjc, NTEN, and the Resource Alliance was just released: the 2016 Digital Outlook Report: Nonprofit Trends and Strategy.
NonProfit Hub
APRIL 12, 2016
If you’re looking to seriously up your fundraising game, look no further. At this year’s Cause Camp event, Lori L. Jacobwith joined us to share her insights on fundraising and storytelling. Jacobwith is a nationally-recognized master storyteller and works as a fundraising culture change expert with Ignited Fundraising. Last weekend, Jacobwith led a Cause Camp workshop at Nonprofit Hub on Nine Steps to a Successful Fundraising Campaign.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The Agitator
APRIL 13, 2016
We were more than a little surprised — and very pleased — that 331 folks registered for the Agitator/DonorVoice/SOFII webinar on reducing F2F attrition in the first 90 days. Even if you’re not into the Face-T0-Face channel I recommend you download or view the recording of the presentation, because there are some valuable insights for every fundraiser.
Nonprofit Marketing Guide
APRIL 14, 2016
There’s a great conversation happening about whether one person can be both the communications and the development director in the Nonprofit Communications Professionals Facebook Group. Here’s the original question: I’m seeing so many job ads lately for communications AND development managers/directors. I thought orgs were finally wising up and realizing that they’re generally not going to find one person who could and would want to do both jobs?
Getting Attention
APRIL 13, 2016
There are so many compelling job opportunities for us nonprofit communicators. In fact, job responsibilities in our field continue to grow more varied as channels, platforms, and approaches evolve. For quite a while, I posted submitted jobs and others “best in class” on a weekly basis. I stopped because the job postings didn’t advance Getting Attention’s communications goals.
BDO
APRIL 13, 2016
Back in November 2015, the FASB released a proposed accounting standard update (ASU) designed to increase transparency about government assistance to businesses for comment.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The Agitator
APRIL 14, 2016
It’s been a long week and we’ve ploughed our way through far too many press releases, PowerPoints, white papers and, frankly, far too many clichés and buzzwords. We suspect you too have been over-exposed to the flood of cutting-edge, paradigm-shifting, disruptive, game-changing insights from self-proclaimed thought leaders — all of whom have a least three years of experience.
Nonprofit Marketing Guide
APRIL 11, 2016
Lisa Sherrill. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We need more stories! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Lisa Sherrill is the Communications Director of the Food Bank of Contra Costa & Solano.
iMarketSmart
APRIL 13, 2016
If you’re concerned that you might be getting marketing advice from a firm that’s behind the times, ask yourself the following questions: . Do they use the word “bequest” in their donor communications? That’s the single best way to TURN OFF a prospect. Do they get giddy about open rates of emails not realizing that they really don’t matter?
The Agitator
APRIL 10, 2016
As Bernie Sanders’ Presidential campaign nears the $150 million mark in small gift (average $27) fundraising, and as record amounts pour into the rest of the Presidential primary campaigns, there’s no doubt that nonprofit CEOs and Boards will be wondering: How will all that political giving impact support for our organization this year? The answer: It’s not likely to hurt other nonprofits.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
iMarketSmart
APRIL 11, 2016
There’s too much talk about whether or not direct mail is dead. Of course it is NOT dead! I get direct mail delivered to me every day. The question shouldn’t be about whether it is dead or not. The question should rather be about why BAD direct mail is still alive at all. BAD direct mail should be killed dead. Good direct mail should be kept alive.
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