Selfish Giving
MAY 17, 2016
Today on CauseTalk Radio , Megan and I talk to Ryder Kessler , CEO of DipJar , a donation box for credit cards that is a major improvement on the traditional coin-fed canister. Supporters can "dip" to leave a one-step donation with any credit or debit card. You can also review DipJar activity in real time on your smartphone, and change the preset dollar amount whenever you want.
Nonprofit Marketing Guide
MAY 16, 2016
Harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause. At only four pages, you’ll quickly be on your way to successfully using hashtags. This download has everything you need to know to get started: Benefits of hashtags. List of hashtags relevant to nonprofits. How to create a new hashtag for an event, campaign, or program and get others to use it.
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Ann Green
MAY 16, 2016
Communicating by email is a mixed blessing. It’s fast, easy, relatively inexpensive, and almost everyone has an email address. You can quickly get a message out to a lot of people. But here’s the problem. People get hundreds of emails a day and don’t have much time to weed through them. How can you stand out and make sure people read your email message?
Mission Minded
MAY 16, 2016
As part of our series on the Minute Message Model, we recently shared an easy way to write your organization’s One Minute Message. That’s our term for the pitch you should use any time you are introducing your organization in person, print, or digital communications. If things go well, your One Minute Message will be […].
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Nonprofit Tech for Good
MAY 20, 2016
The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. The data can be used to help your nonprofit craft a technology and fundraising strategic plan. If you would like to suggest a report be added to the list, please send a link to the report to Nonprofit Tech for Good.
Nonprofit Marketing Guide
MAY 19, 2016
via GIPHY. Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate. You could ask for user feedback, but what users say and do are often polar opposites. You could check out your aspirational peers for best practices, but your supporters may react quite differently if you try the same tactics.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Agitator
MAY 15, 2016
Tom and I had a productive last week with our series of posts on ‘what’ or ‘who’ is at fault when it comes to the issue of holding on to and enhancing — or destroying — the value of donors. Tom tossed the first piece of tinder on the fire with his post Who’s Fibbing and Are We Getting Roasted indicating that no one really knows why we’re doing so miserably.
iMarketSmart
MAY 18, 2016
Here are six of the biggest reasons why you don’t get major gifts from people with capacity: 1. Your capable donors, supporters, advocates, staff, and volunteers don’t have enough trust in you, your organization or your leadership. 2. Your capable donors, supporters, advocates, staff, and volunteers don’t have confidence in you, your organization or your leadership to be able to accomplish their desired outcomes. 3.
Nonprofit Marketing Guide
MAY 20, 2016
Did everyone have a good week? Let’s wrap it up with some Mixed Links… Next Friday, May 27th is the last day to send your submissions for this month’s Nonprofit Blog Carnival. Craig Linton at Fundraising Detective blog is hosting, and the theme is “Leadership in Fundraising: the best or worst boss you ever had. What did you learn?
NonProfit Hub
MAY 20, 2016
Starting a nonprofit is intimidating—but what’s scarier is seeing it go. Between rules and complications, it might seem like the odds are stacked against your organization. With a dose of helpful knowledge, though, you can be equipped for whatever comes your way. To give you a hand in the process, we’ve identified four main problems that fading nonprofits have encountered.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The Agitator
MAY 18, 2016
More and more, consumers are shopping with their thumbs, both buying outright via smartphones and tablets and performing all the other ‘pre-buy’ tasks associated with making purchases. Here’s some recent survey-based data from Nielsen on the matter. As I’ve complained in the past, it’s a damn shame Nielsen doesn’t recognise making donations as a key form of online/mobile shopping.
Getting Attention
MAY 17, 2016
How many times did you get distracted already today? It’s no secret that we need to communicate quickly, briefly and on point to grab the attention of folks in a near constant stage of distraction. That’s been one of the most significant fundraising challenges since the advent of the Internet, compounded over time by our reliance on more content on more platforms on more devices more of the time.
Nonprofit Marketing Guide
MAY 18, 2016
I’m thinking about hiring interns or apprentices here at Nonprofit Marketing Guide to help with some evolving ideas. But I’m not sure which, or what it would look like exactly, so I would love some feedback. For a variety of reasons, I don’t want another regular employee, at least right now. Nor do I want to put someone on contract for the work I have in mind because I am not clear enough in my own head about exactly how these ideas will evolve and what the contract deliverable
iMarketSmart
MAY 20, 2016
When it comes to volume of donor communications, it’s not a matter of how much or how little (especially when it comes to email). It’s a matter of how good! If the quality of your communications with your supporters is high, the question of volume disappears. Supporters welcome communications that make them feel good! That means the communications need to do at least one of the following: – Offer them a chance to feel like a hero in their own life story. – Offer them a ch
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The Agitator
MAY 19, 2016
It’s clear from the wealth of thoughtful comments this week that Agitator readers are a donor-centric, donor-loverish, donor-centered, supporter-led tribe. And contrary to the headline in Tom’s rant, Stop Bashing ‘Donor-Centricity , I’m a charter member of the #donorlove Glee Club. While I have no desire in Dan Kirsch’s words to see the The Agitator morphed into ‘The Donor Centricity Echo Chamber’ I don’t agree with Dan that we should be heeding Billy Bragg’s admonition that “the te
NonProfit Hub
MAY 19, 2016
There’s a simple one-page form that can save you a ton of time and stress if your organization does some sort of legislative lobbying. Form 5768 , more popularly known as the 501(h) election or the expenditure test, can do wonders for your lobbying efforts. Taking the 501(h) election is an alternative to filling out the section of Form 990 that requires organizations to disclose the “total expenses paid or incurred” as a result of lobbying.
Nonprofit Marketing Guide
MAY 17, 2016
Many nonprofit communications directors feel like they work in a constant state of chaos. You likely feel overwhelmed and understaffed. Odds are you don’t have enough time to think or plan, so you just do, do, do. And the to-dos don’t stop coming. Your desk is the dumping ground for every good idea in the organization without an obvious home.
iMarketSmart
MAY 16, 2016
Want more interesting research from Dr. James? Here you go: News from the Ivory Tower: Webinar. Words that Work: Webinar. Words that Work: eBook. SEE ALSO: Words that Work 2: The phrases that encourage planned giving. Wills that Wont: Webinar. Wills that Wont: eBook. Inside the Mind of the Planned Giving Donor: eBook. SHARE THIS WITH YOUR PEERS! Tweet this!
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The Agitator
MAY 17, 2016
I stormed into Roger’s office yesterday (actually, ranted via Skype), ready to carry the torch for ‘donor-centricity’ [Not that I consider the term one of the most warm and fuzzy I’ve encountered for talking about putting the donor first.] “Why are you dismissive of fundraisers being donor-centric”, I yelled, waving these words from his recent post, Fighting the Fundraising Excuse Machine , at him: “I suspect ‘donor centricity’ is a bogus term that camou
The Agitator
MAY 16, 2016
The infographic below is from our sister firm DonorTrends and indicates that for the first time in a number of years the nonprofit sector seems to be more or less standing still — rather than losing ground. A welcome change in direction. You can download the full 2016 Fundraising Effectiveness Survey Report here. In a nutshell here’s what 9,992 organizations, representing 8.27 million donors, who gave $8.6 billion in 2015 are reporting: Both the number of donors and dollars increased in 2
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