Nonprofit Marketing Guide

MARCH 23, 2017

Communications is a creative and constantly changing field with many different options and choices. Communications team are usually understaffed. Too many ideas and not enough resources to implement them: It’s a perfect storm that can sink your communications strategy if you aren’t careful. Whether those good ideas come flowing in from program staff, board members, your visionary leaders, or your own mind, you need a process to manage them.

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Energy Communication Management Marketing 138

Selfish Giving

MARCH 21, 2017

Today on CauseTalk Radio, Megan and I talk to Buffy Swinehart , Senior Manager, Cause Marketing for Aflac , on the company's Duckprints campaign to fight childhood cancer. One of the key features of the campaign included rallying people across America to create or share posts related to childhood cancer using the hashtag #Duckprints on social media.

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Marketing Marketing Production Foundations 133

Ann Green

MARCH 22, 2017

One thing I’ve noticed now that it’s officially spring is the number of articles about spring cleaning and decluttering. For many of us, these types of projects can be overwhelming, especially if we’ve ignored that mutating pile of paperwork or our closets are overflowing with so much stuff we can barely open the door. As much as I dislike cleaning and organizing, I’m happy once it gets done.

Nonprofits 124

Nonprofits Activism Communication Nonprofit Organizations 124

The Agitator

MARCH 23, 2017

Here’s a question for fundraisers in the UK and the European Union: Would you rather lose 50% or 85% of your donor base? That’s the essence of what’s at stake as fundraisers stand on the tracks staring at the fast approaching train of new regulations on donor data protection that go into effect May 2018. First, some background on what’s coming and some frightening results of early testing indicating it’s not gonna be pretty.

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Fundraising Fundraising Nonprofit Management Retention 75

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Nonprofit Marketing Guide

MARCH 22, 2017

Image: [link]. You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding. According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive. What’s a nonprofit communicator to do? Practice your ABC’s (Always Be Acquiring), AND offer content worth subscribing to, AND…how about rekindling and reconnecting with your inactives!

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Retail Communication Management Marketing 138

Getting Attention

MARCH 21, 2017

Guest blogger Karen Petersen is a 12-year veteran of nonprofit fundraising. She currently serves as Director of Annual and Planned Giving at the HudsonAlpha Institute for Biotechnology , in Huntsville, Ala. In my previous life, I was a TV reporter. My favorite part of the job was interviewing people and weaving their words together with mine to construct a compelling story.

Medical 71

Medical Construction Health Education 71

Fundraising Coach

MARCH 19, 2017

We've never met anyone who got into ministry to raise money. Most people sense God's call and start doing service in some area. People are excited for them and encourage them. In the initial rush of excitement, if money even comes up, they try to brush off the thought by saying, "God will provide.". And God does provide. But not always the way we expect.

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Fundraising Fundraising 65

Nonprofit Marketing Guide

MARCH 20, 2017

Kallie Rollenhagen. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Kallie Rollenhagen is the Communications Coordinator at Southern Minnesota Initiative Foundation.

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Communication Finance Community Development Foundations 107

The Agitator

MARCH 19, 2017

Target Marketing recently surveyed its readers (including NonProfitPro ) regarding their expected use of various marketing tactics and technologies in 2017. From a list of 22 tactics/technologies, here are those where 40% or more of marketers expect to increase their budgets: Top Marketing Tactics for 2017. Content marketing (blogs. white papers, infographics, etc) — 59%.

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Marketing Marketing Technology Communication 63

NonProfit Hub

MARCH 24, 2017

An email full of copy with zero visuals hits your trash can as fast as it hits your inbox. We’ve all seen gross emails—and even though we don’t read them, we take two seconds to be appalled by them before clicking delete. Taking time to spruce up your emails can do wonders. We have five quick tips that make all the difference once you press send. Work your email magic!

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Nonprofits Marketing Marketing 60

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

Nonprofit Organizations

Care2

MARCH 24, 2017

Care2 is pleased to announce the winner of the eighth annual Care2 Impact Award.

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Nonprofit Marketing Guide

MARCH 24, 2017

Greetings from DC! I’d love for you to take a moment to share some Mixed Links with me… Interested in Snapchat? Take a look at these Five Nonprofits Who Are Ruling Snapchat. Here are 50 Social Media Marketing Influencers to Follow in 2017. Copyblogger shares 7 Easy-to-Forget SEO Steps You Need to Consider Every Time You Publish. In today’s world, even seemingly unoffensive organizations may get hit by trolls.

Communication 105

Communication Nonprofits Marketing Marketing 105

iMarketSmart

MARCH 20, 2017

Here are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful person. 2. They want to be more involved in your mission. 3. They want their voice to be heard. 4. They want to affect change. 5. They want to complain about how your organization hurt them sometime in the past. 6. They are curious to see how you react to their complaint. 7.

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Fundraising Fundraising 55

The Agitator

MARCH 22, 2017

Here’s it is: ‘actigiver’ In a Huffington Post piece, Giving In The Age of Outrage , Steve MacLauglin, VP of Data and Analytics at Blackbaud and author of Data Driven Nonprofits , claims that the question of “whether online activists would ever turn their clicks into gifts” has now been answered. The answer, according to Steve is definitely “Yes”.

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Fundraising Fundraising Nonprofits Nonprofit Management 53

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

Finance

Concord Leadership

MARCH 22, 2017

81,650 On October 1, 2012, my family want to visit our friends the Hatches and the Swansons. When we arrived, we discovered Rob and Jon having a fun competition with push-ups. Loving to challenge myself, I naturally jumped in. Over the course of many attempts, I accumulated 50 pushups. I could usually only do 5 […]. The post Are your systems hurting you?

Leadership 52

Leadership 52

Nonprofit Marketing Guide

MARCH 21, 2017

I’m working on finishing my next book, which will be called “CALM not BUSY: Managing Your Nonprofit’s Communications for Great Results.” It will be out in late May. I’d love to include YOU in the book! I need stories and anecdotes for specific sections in the book. If you can help with any of these topics, please complete this form by March 31.

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Culture Collaborations Communication Management 103

iMarketSmart

MARCH 24, 2017

Recently one of our beloved clients critiqued something we thought she should do by saying, “Well if I saw that envelope I’d throw it in the trash!” Here are 3 big reasons why her reasoning is flawed: Since she has never done a mailing similar to the one we recommended, she has no experience from which to draw her conclusions. Since the outreach is aimed at major donors, yet she is NOT a major donor, there is no way her opinion should matter.

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Fundraising Fundraising Marketing Marketing 45

The Agitator

MARCH 20, 2017

Michael Rosen , author of Donor-Centered Planned Gift Marketing , and one of the most thoughtful members of our fundraising tribe, delivered a marvelous gift to my e-mail box. I want to share it with you. And I’m doing so with Michael’s blessing. In a post titled Delivering More of My Own Bad News , Michael announced that he was “taking an indefinite leave-of-absence from my blog, professional life, and most social media activity” The reason: to focus on preparing for, undergoing an

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Activism Marketing Marketing Fundraising 45

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

Finance

Care2

MARCH 22, 2017

NTEN's #17NTC kicks off Thursday, March 23rd in Washington, DC. This is one of my favorite nptech conferences as it's always packed with three days of insightful panels and, of course, fun events like the annual #NTCBeer gathering and dance parties like the 80s Dance Party I'm co-hosting on Friday night.

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Nonprofits Fundraising Fundraising 43

The Agitator

MARCH 21, 2017

In a brief, to-the point article in NonProfitPro , Erica Waasdorp, who’s written a book on the subject, gives us two ‘must-do’ steps for generating monthly donors. As simple as they are, they seem to baffle too many nonprofits. First, you must ASK for monthly gifts! Sound like a big ‘DUH!’? Then why don’t 50% of participants in Erica’s webinars on the subject not ask at all?!

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Nonprofits Retention Communication 45