Nonprofit Marketing Guide
AUGUST 18, 2016
A while ago I saw this Facebook post by Mark Horvath, founder of Invisible People , a unique digital storytelling organization that uses video and social media to fight homelessness and poverty: Since we are big fans of repurposing here at Nonprofit Marketing Guide, I asked Mark to share his process with our community. ~Kivi. Guest Video/Post by Mark Horvath, founder of Invisible People.
Selfish Giving
AUGUST 16, 2016
Today on CauseTalk Radio , Megan and I talk to Lisa Lewis , Director of Marketing at Formation Data Systems (FDS) , a startup storage company, about an interesting cause marketing partnership with Oxfam involving giving goats to families in need! On the show, Megan, Lisa and I discuss: How FDS was looking for a marketing program that was affordable but impactful when Lisa discovered Oxfam after a friend gave her a goat as a gift!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Agitator
AUGUST 16, 2016
On a hot August afternoon 46 years ago I dropped my first direct mail campaign at the main post office in Washington, D.C. The 250,000 envelopes contained a six-page letter that began “ Everybody’s organized but the people… ” announcing the formation of a new “citizens lobby” called Common Cause. It was a big gamble. Few organizations had ever gone to the people themselves seeking small contributions to reform the political system.
Fundraising Coach
AUGUST 17, 2016
As a trained salary negotiation facilitator, I’ve presented facts, resources and strategies to many individuals across the globe to help them enter into and walking away successfully from negotiation conversations. Today, I want to provide a tool specifically for professionals who want to remain with their current organization but know in their hearts and minds that they deserve a raise or recognition for the work and results they contribute.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Nonprofit Marketing Guide
AUGUST 15, 2016
Are you actually “there” when you are on vacation? Or are you back at the office? Here’s a little twist on our “Day in the Life” of nonprofit communicators series. See if anything about this first day of vacation for a nonprofit communicator sounds familiar… Before 8:00 a.m. – I wake up at 6 am thinking “Oh no! I am gonna be late for work.” I reach for my phone to check my email, then realize my phone isn’t by my bed.
Care2
AUGUST 19, 2016
Does your nonprofit rely one type of fundraising to bring in revenue or is it diversified? For example, a diverse fundraising program would include direct mail, telemarketing, foundation grants, online fundraising through email appeals, your website, social media, etc. Crowdfunding and Giving Days can be helpful too. In fact, we just shared 12 Giving Day tips you should know.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
NonProfit Hub
AUGUST 17, 2016
Like most nonprofits, you’re going to spend a lot of time, attention, and money on fundraising to reap the rewards of a giving season that’s expected to see more than $30 billion in donations. And, like most organizations, I’m guessing you don’t have a lot of extra time or money. Not a problem. With a little planning and careful consideration, you’ll be well positioned to see a better return on investment from your fundraising efforts.
Nonprofit Marketing Guide
AUGUST 16, 2016
Are you having trouble getting the media to cover your nonprofit? The rules for getting that coverage have definitely changed with the advent of digital media. Stop relying on old press releases and learn how to connect with today’s generation of journalists. Media relations expert Peter Panepento can show you how. Join us next Tuesday as we present: Modern Media Relations for Nonprofits: Creating a PR Strategy for Today’s World.
Concord Leadership
AUGUST 19, 2016
Being a nonprofit CEO or executive director can be one of the most overwhelming positions. Not only do you have the normal audiences of staff and clients to serve, you have your board and even donors. Your plate is filled with tasks and to-do’s! Yet often, it feels like individuals in each of these groups […]. The post What is the BEST thing a nonprofit CEO can do?
The Agitator
AUGUST 18, 2016
Which way would you have it …? Fundraisers should be introverts, because this more introspective personality type would be better suited for getting ‘inside the heads’ of donors and tapping their core emotional motivations. Or, Fundraisers should be extroverts, because they are more naturally equipped with the engagement skills that would better attune them to interacting with donors and building relationships.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
NonProfit Hub
AUGUST 15, 2016
When it comes to making new friends, sometimes you meet a person and everything just clicks. But whether you were besties right off the bat or it was rocky at first, long-lasting friendships always require hard work. The same lesson applies to the relationships nonprofits have with their donors. Not every supporter will be gung-ho about your organization right from the start; it takes hard work on your part to foster trust, dedication and a stronger overall relationship.
Nonprofit Marketing Guide
AUGUST 19, 2016
Happy Friday! Let’s share some Mixed Links… A reminder that we’re hosting this month’s Nonprofit Carnival Blog and the theme is What You Did This Summer (Or Thought or Felt). Kivi appeared on the Nonprofit Radio podcast recently to discuss editorial calendars. The #NPBaton on Instagram is looking for people to take the baton in September.
Care2
AUGUST 16, 2016
Is your foundation or nonprofit thinking of hosting a Giving Day or crowdfunding campaign? At Rad Campaign we've helped launch several crowdfunding campaigns, raised a lot of money along the way, and learned how much hard work it takes to pull these campaigns off successfully.
The Agitator
AUGUST 17, 2016
At the end of each quarter our friends over at the crowdblog 101Fundraising list their 10 posts that received the highest readership according to Google Analytics. Here’s 101’s listing for the 2 nd Quarter. Something here for everyone. Read on! Roger 1. Three Powerful Major Gift Questions You Might Not Be Asking – Karen Osborne 2. How to DIY a digital strategy that actually works – Beate Sørum 3.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
NonProfit Hub
AUGUST 19, 2016
Don’t get me wrong, I like a good party just as much as — if not more than — the next person. But when it comes to auctions to fundraise for your nonprofit organization, just don’t. Or at least don’t just do it because everybody thinks you should. I was doing strategic planning for a nonprofit board last week and the idea of holding an auction was put on the table.
Getting Attention
AUGUST 17, 2016
I’m on vacation and NOT WORKING (unlike what’s become a bad pattern). Instead, I’m rejuvenating, clearing space, and building energy for a productive fall and winter. I hope you get the chance to do the same. It’s a necessity for good creative and intellectual work, and sense of wellbeing. Join me! Thanks to guest blogger Heather Ratcliff.
iMarketSmart
AUGUST 19, 2016
I really can’t say it any better than this ad thanks to LegacyVoice , a legacy administration and marketing firm based in the UK. Folks, it’s time to focus on where you’ll get the money to sustain your mission. It’s that simple. Leave your comments below. Kudos! Tweet this! The post What a terrific advertisement! appeared first on MarketSmart | .
The Agitator
AUGUST 14, 2016
To say Jerry Huntsinger, who recently celebrated his 83th birthday, is a direct mail copywriting genius, is an understatement. It’s like saying the late Steve Jobs ‘tinkered with electronic gadgets’. I’ve worked with Jerry for 45 years on literally hundreds of campaigns and Tom and I have frequently pointed readers toward Jerry’s copywriting wisdom ever since we began publishing The Agitator ten years ago.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Nonprofit Marketing Guide
AUGUST 17, 2016
Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the strategies in sync? Where do they diverge? What can you learn from that? We are calling it The Showdown, and we will often declare “winners,” but that part is really just for fun. C ontributing writer Antionette Kerr is back with our latest edition.
iMarketSmart
AUGUST 17, 2016
In March of this year I stumbled on an article written for stockbrokers (financial advisors) that I found interesting because it recounted the top three reasons why clients leave: Poor investment advice. Bad service. Poor communications. Also, it said “People die, move away, divorce. Some leave because ‘It’s not a good fit’ ” All that sounded familiar.
Expert insights. Personalized for you.
211 
Let's personalize your content