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Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? It’s a wonderful thing when you don’t have to sell to your customers, instead they contact you and are excited to business with you! They aren’t thinking “should I do business with this person or brand.” Instead they are thinking “HOW can I do business with this person?
Do you know why your donors give to your organization? Most likely they feel a connection to your cause. Most of us are good people and we want to help others. I’m very upset about the results of the recent U.S. presidential election, which prompted me to donate to organizations that will help people/communities who will be left behind in the next administration.
Share your “Day in the Life” with us. For over three years, I’ve been collecting and sharing stories from the trenches sent to me by your fellow nonprofit communicators – communications directors, fundraisers, social media managers – anyone who communicates with supporters of a nonprofit. As we enter this busy time of year, I would love to hear from those of you who are working on your year-end campaigns.
Today on CauseTalk Radio , Megan and I talk to Alison DaSilva , Executive Vice President, Cone Communications , about their latest study, the 2 016 Cone Communications Millennial Employee Engagement Study. On the show, Megan, Alison and I discuss: Alison DaSilva, Cone Communications. Why Millennials are so important to companies. 50 percent of the workforce by 2020!
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
I've been hearing a well-meaning but fundraising killing myth while talking to many groups and training many boards over the last few months. It boils down to: "We need to do more education. If people really knew what we did, they would give money and our funding crisis would be over." Or more generally: "If they knew about us, they'd give. One gentleman took along time to explain each step of the education process.
Any decent salesperson knows (and practises) that successful selling involves meeting customers’ needs, not selling the product or service. Fundraising is no different. It’s about meeting the donor’s needs … not the organization’s. A recent e-newsletter from Tom Ahern, citing Mark Phillips at Bluefrog , flagged this most fundamental principle.
If you look at the preliminary results from our 2017 Nonprofit Communications Trends Report Survey, email marketing, print marketing, the website/blog and social media marketing are almost identical in the rankings for how much time nonprofit staff are spending on them. This chart shows a weighted average where 2 is “a limited amount of time” and 3 is a “moderate amount of time.” What this tells me is that communications work today is very much a multi-channel job, and
If you look at the preliminary results from our 2017 Nonprofit Communications Trends Report Survey, email marketing, print marketing, the website/blog and social media marketing are almost identical in the rankings for how much time nonprofit staff are spending on them. This chart shows a weighted average where 2 is “a limited amount of time” and 3 is a “moderate amount of time.” What this tells me is that communications work today is very much a multi-channel job, and
Over 50 percent of all nonprofits receive the majority of their annual funding during the holiday season. Is your organization poised to maximize year-end donations? Implement your marketing strategies now as you prepare to increase your donations this holiday season. 1. Spruce Up Your Website. Make your website attractive when you perform a few housekeeping tasks.
It’s #GivingTuesday 2016, the best day to do vital prep work for #GivingTuesday 2017. Whether your organization is a passionate participant or still weighing joining the movement, you have lots to learn from watching colleague and competitive organizations execute their #GivingTuesday campaigns. Even if you decide to stay on the sidelines—maintaining focus on year-end—you’ll know what your prospects are seeing post-Thanksgiving each year so that you can shape your campaign accordin
In the flood of #GivingTuesday emails washing over our in-boxes yesterday, one powerful message stood out. Marked #ThanksGivingTuesday the message came from Concordia College-New York. This elegantly simple message of gratitude represents everything that #GivingTuesday — the Big Box Store approach to fundraising — does not. The message was accompanied by the video below.
First thing’s first – if you participated, how was YOUR #GivingTueday ? Share your results, frustrations, celebrations and ruminations in the comments section. Next, WHOA. Initial results are in and Giving Tuesday keeps experiencing explosive double-digit growth. Now, the results! (Updated at 6pm, Nov. 30.): This is an aggregate number from 28 data platform partners. .
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
When the goal of your organization is to increase awareness about a social or environmental cause, you may wonder how much the latest marketing technology has to do with helping your organization meet its goals. Well, a lot, actually. Nonprofits can take full advantage of new trends in marketing strategies to increase their donor base, raise awareness about their cause, plan fundraising campaigns and improve both the quantity and quality of their communication with the public.
Kivi Leroux Miller’s annual Nonprofit Communications Trends Report is one of my “go to” resources for boosting client communications impact. The report provides concrete benchmarks for your marketing, fresh ideas to experiment with, and the proof points you need to lobby for the resources and support you need to do communications right.
Who’s the fairest of them all? Ever wonder how your organization is doing compared to other nonprofits in your community? Or how are you doing compared to other groups in your sector? Until now, you could get the answer by calling around town, checking with colleagues. Or, if interested in national trends in your sector you could go to The Atlas of Giving or the Blackbaud Index of Charitable Giving.
Did everyone have a good week? I hope so! Let’s wind things down with some Mixed Links… CLOSES TONIGHT! If you haven’t already, PLEASE take a moment to complete our annual Nonprofit Communications Trends Survey. You’ll be invited to a special preview webinar in addition to helping thousands of your fellow nonprofit communicators who download the Trends Report.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Mission Minded won Gold and Silver Brilliance Awards this week for our work on Marin Academy’s Website and Drew School’s Admissions Video in a national competition hosted by InspirED School Marketers. We feel so lucky to have had the chance to lead the rebranding efforts for these two extraordinary schools. Each project was a joy […].
Millennials often think of themselves as the socially conscious generation. As your organization continues to look for funding opportunities, consider millennials as a viable target market, since they are your future donor base. Achieve, in partnership with the Case Foundation, released valuable insight into how millennials interact with the causes that matter to them.
Last Thursday — that would be Thanksgiving Day in the U.S. — while American Agitators were busily stuffing their bellies with turkey, mashed potatoes and cranberry sauce (or ethnic alternatives), our overseas friends at 101 Fundraising were on the job, busily dishing out the real stuff. And it would be hugely unfortunate if our US readers missed out on their important post that day, titled Changing fundraising.
For the second year in a row, we are asking nonprofit communications directors and coordinators to share their salaries with us, so we can provide some benchmarks for you in your conversations about your own compensation. The salary question is part of the 2017 Nonprofit Communications Trends Report Survey , which closes on Friday, December 2. . If you haven’t taken it yet, especially if communications work is a significant part of your job, please take it now!
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
If you have not yet heard the news, Fidelity Charitable now sits at the top of the Philanthropy 400 list that ranks nonprofits according to the amount of money they raise from private sources. It was bound to happen sooner or later. I know some folks have their gripes with donor-advised funds. I’ll save that stuff for another blog post. The SmartIdeas blog is about marketing.
When will some fundraisers wake up to the fact that the tragedy of donor flight is largely self-inflicted. Other than the 16% of donors lost to death virtually every other reason for not giving — abandoning support of an organization — is influenced and controlled by the actions the organization itself takes. Perhaps nowhere are the sloppy, copycat practices of some fundraisers more pronounced that on #GivingTuesday.
I know, I know… you love your planned giving newsletter. After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). And, as they say, once an object is in motion, it stays in motion. But, when I ask people, “Why do you do it?” they can’t seem to give me good reasons.
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