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Times are changing. Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live streaming video, recorded video, audio, visual marketing, blogging, micro-blogging and the list goes on.
That’s the exact question I got at a conference last week, and it’s one I get quite often. . You or your team are regularly producing content — in this case, an email newsletter — that you know isn’t any good. Can you stop? Yes, please, for everyone’s sake, stop producing your crappy newsletter. . Now the next question is, “Should you produce something else instead?
When you’re putting together your marketing and communications plans, do you include raising awareness as one of your goals? If you do, that’s a problem because raising awareness is not a goal. Raising awareness isn’t necessarily bad. Instead of a goal, think of it as a first step. Shouting in the wind. Nonprofit consultant Nell Eddington makes this important point “ When you attempt to “raise awareness” without a specific and targeted strategy, you are just shouting in the wind.
Today on CauseTalk Radio , Megan and I are talking to Erich Marx , Director of Marketing, Nissan North America, about their participation in Habitat for Humanity's new cause marketing platform Home is the Key. This month, Nissan is aiming to raise $250,000 for Habitat by donating $1 for each time the hashtag #HomeistheKey is used online. Erich Marx, Nissan North America.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. If you haven't heard about influence marketing you have likely been on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a rock.
When was the last time you reached out to a reporter without a story to pitch? If you’re like many nonprofit communicators, you might be straining to answer this question because it’s been a long time. This is especially true if your role isn’t exclusively focused on media relations. If your work also involves some combination of social media, marketing, speechwriting, fundraising solicitations, event planning, blogging, and managing the production of your annual report, itR
Tom and I began working together 46 years ago at Common Cause , founded by the remarkable, accomplished and extraordinarily prescient John Gardner. Among the values Gardner instilled in both of us was the value of volunteerism and the importance of respect and proper management and accountability for each volunteer who worked at Common Cause. His pedigree — Medal of Freedom winner, former Secretary of Health, Education and Welfare under Lyndon Johnson (until he resigned over the Vietnam wa
Tom and I began working together 46 years ago at Common Cause , founded by the remarkable, accomplished and extraordinarily prescient John Gardner. Among the values Gardner instilled in both of us was the value of volunteerism and the importance of respect and proper management and accountability for each volunteer who worked at Common Cause. His pedigree — Medal of Freedom winner, former Secretary of Health, Education and Welfare under Lyndon Johnson (until he resigned over the Vietnam wa
Partnering with a local business can give your nonprofit more visibility and financial stability, among other perks. Keep reading to learn how to create lasting connections with companies in your community and beyond. 1. Take a Multi-Layered Approach. Many nonprofits make the mistake of using just one outreach technique, like email. Instead, personalize your approach based on what you know about the prospect and don’t be afraid to use several methods ranging from phone calls to snail mail. 2.
There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. According to eMarketer, 48% of brands plan to increase their budgets for influencer marketing in 2017. Click To Tweet. 84% of women turn to social networks before making a purchase decision!
Sheena Abraham. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Sheena Abraham loves telling stories and crunching numbers.
With the AFP International Fundraising Conference around the corner, I’ve been thinking about fun things you can do near the conference while you’re here. Lots of the Mission Minded team live or grew up in San Francisco, so we each have our own favorite spots to enjoy downtown. I’ll be presenting a workshop on perfecting your […]. The post In San Francisco for AFP?
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Donor Advised Funds… There are plenty of people who don’t like ’em. They say that they are holding pens for dollars that should be distributed to good causes faster. But that’s not a debate I want to have here. Instead, I want to point out why they work, why your donors love them and why you should care— NOW! First, when marketing anything, it’s essential to have a good product.
Last weekend I visited Savannah, Georgia to celebrate a friend’s birthday and received some insights into event fundraising as a bonus. In a large public square beside my hotel, the Susan B. Komen Foundation was setting up for the local version of their Race for the Cure® — the world’s most successful series of 5K run/walk events designed to raise awareness of breast cancer.
It’s almost May which means temperatures will be heating up, schools will be getting out, and your online engagement will plummet. But it doesn’t have to! Kerri Karvetski has a ton of ideas on how to keep your online engagement strong during the summer – and every other season too! And she is sharing those ideas, as well as examples and proven tactics, during a BRAND NEW webinar THIS THURSDAY: From Summer to Spring: Creative Ideas for.
National Volunteer Week 2017 has come to an end, but treating your volunteers well should be a priority each and every one of the other 51 weeks. In celebration of National Volunteer Week, we compiled our top five tips to motivate your volunteers and keep them coming back. Feel free to download these graphics and share them on your own social media!
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Great volunteer opportunities and experiences are essential for your nonprofit ( as discussed before ). Here’s what the data shows your high net worth volunteers are looking for! Having issues viewing the image below? Click here. Related posts: >> 8 Simple Ideas to Involve Your Donors and Build Deeper Connections. >> Ask a Volunteer. >> Why Volunteers Make Amazing Donors.
As soon as I wrote that subject line, I shuddered with the thought: I wonder how many Agitator fundraisers have actually ever owned a typwwriter?! A real typewriter (I’ll accept electrics). I’m guessing 20% max. What do you think? Indeed, will you confess to having owned one? I’m on to typewriters having glanced at some of the stats from M+R’s latest Benchmark Study looking at the online practices — email, websites, digital ads, social media — of 133 nonprofits in 2016, a
I hope you had a great week! Let’s cap it off with some Mixed Links… A couple of important studies were released this week: Care2, hjc, NTEN, and Resource Alliance just released the 2017 Digital Outlook Report. And M+R released the 2017 Benchmarks Study. The Nonprofit Times breaks down some of the data in the Benchmarks Study in Study: It Took 2,000 Emails To Get 1 Gift In 2016.
The People's Climate March takes place this weekend in Washington, DC. People around the country will stand up for the climate and science, an action that has been unfortunately been made necessary by the current administration. Whether you're attending or participating in a sister march closer to home, we have some sign inspiration to help you prepare.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Photo via Best Buddies International on Flickr. I'm a big fan of Tom Brady. As a Boston native, I know how much he's done for the City and for the New England Patriots. I don't believe for a second that he deflated those balls, and he's probably the greatest football player in history. In short, he's a wicked pissah. That's really the highest compliment a Bostonian can pay another guy.
I was intrigued by a chart Jeff Brooks recently featured in his post, How emotional experiences can drive donor loyalty. The focus of the chart was emotions and their importance in shaping relationships customer have with companies. In this case, the question was the extent to which certain emotions, based upon past experiences with a company, would make the customer want to do more or less business with the company.
Brands can create significant connections with consumers and donors. Each year the Harris Poll conducts a benchmark study to determine how deep those bonds go. Then, in a variety of 18 categories including airlines, hotels, banks, rental cars — and yes, nonprofits — they honor the highest ranked brands in each award category. The Harris folks proclaim, “the stronger the brand, the greater the bond.
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