Remove Food Remove Nonprofit Management Remove Retention
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Exemplary Donor Stewardship

The Agitator

AUM provides emergency food and shelter, residential recovery programs and transitional housing for men, women and children. I can think of many reasons why a dedicated site for donors only would be a smart component of a donor retention and cultivation strategy. For starters, building and maintaining such a site would (should!)

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Belt Tightening Continues

The Agitator

And here’s how that group plans to cope, expecting continuing rises in food and fuel prices … Only buying necessities: 70.5%. If I were your fundraising consultant, I’d still have you focusing on retention, retention, retention. Driving less: 63.4%. Spending less on clothing: 58.9%.

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Striking Back

The Agitator

And so it was with delight that I read the news release from The Humane Society of the United States (HSUS) noting that attacks by its nemesis the Center for Consumer Freedom (CCF) against the fast-serve food chain Chipotle are backfiring.

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The Right Way To Cultivate

The Agitator

Actually, The Agitator has been a huge champion of cultivation (try searching our blog for "loyalty" or "donor retention") and I can’t find a word of his comment to disagree with. Tags: You Deserve a Raise donor retention foundations fundraising loyalty nonprofit management nonprofits.

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Soup Shopping, With Emotion

The Agitator

Look for Campbell Soups to drop the spoon, update the bowls, and make the food appear steaming hot. I have yet to hear of a nonprofit suiting up prospects in a biometric vest to measure their neurological response to direct mail copy! Become the anthropologist of your organization’s donor community. You’ll be rewarded.

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The High Cost of Undervaluing Gratitude

The Agitator

And my book Retention Fundraising devoted a chapter to “Five Easy Retention Wins” and noting that saying “Thank you” is Retention Win #1. To make the point on its importance we’ve noted the research indicating that failure to thank donors is a top cause of attrition ….we’ve AND STILL….Penelope

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Through The Rearview Mirror Of 2011

The Agitator

As part of our expedition into the future we also set up The Agitator Lab and, along with DonorVoice broke important new ground on donor retention and loyalty with the first national Donor Commitment and Retention Study. Starting a food fight between direct mail and online fundraisers is sure to get attention!