This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
When it comes to nonprofit fundraising, it’s not just about getting new donors. One important question in this process is: How do we calculate donor retention rate? In this article, we will explain what donor retention rate means, why it matters, and provide strategies to improve it.
Donor retention is a perennial problem for nonprofit organizations. Acquiring new donors is more expensive than keeping the ones you already have, so its important for you to keep track of your retention rate. Pay attention to your first-time donors The retention rate for first-time donors is around 20%.
Have a plan in place You must have fundraising and communications/marketing plans. Go one step further and create a fundraising calendar , as well. Take a look back at 2024 to see what worked and what didnt in your fundraising and communications/marketing. Be sure your fundraising plan includes a diverse stream of revenue.
Research going back almost two decades has shown disturbingly high turnover rates and low morale plague fundraising professionals. For this reason, Greg Warner, CEO and founder of MarketSmart, shared four practical recommendations for raising retention rates.
Fundraising is a vital part of any nonprofit, but many struggle to keep their fundraising staff onboard. Here's how nonprofits can better retain fundraisers.
How to Calculate Donor Retention Rate? / By Bala Guntipalli Introduction: When it comes to nonprofit fundraising, it’s not just about getting new donors. One important question in this process is: How do we calculate donor retention rate? These trends show the challenge of donor retention.
Register now for this transformative webinar featuring fundraising expert Barbara O’Reilly, CFRE. The need for nonprofits to elevate donor retention as a top priority has never been more evident or resonated so loudly. We’ll be sharing insights and key takeaways from the 2023 Giving USA Report.
Register now for this transformative webinar featuring fundraising expert Barbara O’Reilly, CFRE. The need for nonprofits to elevate donor retention as a top priority has never been more evident or resonated so loudly. We’ll be sharing insights and key takeaways from the 2023 Giving USA Report.
Join us forArreva Answers: Real Fundraising Solutions for Donor Retention, Acquisition, and Engagement a live Q&A where your questions drive the conversation. Submit your biggest fundraising challenges when you register and get ready for practical, actionable advice you can use right away. No slides, no fluff.
Download the Definitive Donor Retention White Paper which addresses the critical role that a donor retention program plays in helping you to meet your fundraising goals, and provides proven strategies to increase donor retention and elevate giving for your nonprofit organization, as well as insights and guidance on ow to create and maintain a sustainable (..)
Download the Definitive Donor Retention White Paper which addresses the critical role that a donor retention program plays in helping you to meet your fundraising goals, and provides proven strategies to increase donor retention and elevate giving for your nonprofit organization, as well as insights and guidance on ow to create and maintain a sustainable (..)
Introduction: Donor engagement stands as a cornerstone for sustained success for nonprofit fundraising. Donor engagement strategies for nonprofits reach far and wide, but retention is key to sustainable fundraising. That’s where Affnetz comes in.
Donor retention is a perennial problem for nonprofit organizations. You should be keeping track of your retention rate. You need more than luck to keep your donors Building relationships with your donors is one of the most important components of fundraising. Another place you’ll find one-and-done is in nonprofit fundraising.
Join us for Arreva Answers: Real Fundraising Solutions for Donor Retention, Acquisition, and Engagement a live Q&A where your questions drive the conversation. Submit your biggest fundraising challenges when you register and get ready for practical, actionable advice you can use right away. No slides, no fluff.
Donor retention can feel like a never-ending cycle. Measuring the effectiveness of your efforts against broader nonprofit sector benchmarks can further refine your donor retention strategy , helping ensure your approach remains effective and informed. Ready to transform your approach to donor retention? Just by asking.
Donor retention isnt just a numberits the pulse of a nonprofits long-term impact. Yet every year, fundraisers face the same uphill challenge: keeping donors engaged, committed, and connected to their mission. Whats driving this retention gap? The post What Donors Want, What Fundraisers Need appeared first on Bloomerang.
Year-end fundraising is in full swing. The retention rate for first-time donors is around 20%. Start with a special thank you According to fundraising expert, Dr. Adrian Sargeant, “The thank you is the single most important piece of communication that your donors get. I hope your campaign is going well so far.
Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.
5 Effective Donor Retention Strategies for Small Nonprofits Its tempting for small nonprofits to focus heavily on donor acquisition. Therefore, your nonprofit must first master the art of effective donor retention. With these benefits in mind, weve compiled a list of strategies to help your nonprofit increase donor retention.
By Carly Berna , Fundraiser in Residence at Virtuous , the responsive fundraising platform with a CRM at the foundation, built to connect personally with donors and grow giving. Nonprofit fundraising serves as the lifeblood of organizations dedicated to creating positive change.
From the state of individual giving, donor retention and the struggle to win over one-time donors, here are the biggest takeaways from the recent “Quarterly Fundraising Report" by the Fundraising Effectiveness Project.
The midpoint of the year is a good time to see if you’re meeting your fundraising and communications goals. Your fundraising revenue may be down. Yes, we’re in an uncertain economy, but that doesn’t mean you should stop fundraising. Never stop fundraising! Donors will give if they can. There are many reasons for that.
The retention metrics that matter Retention is your single most important metricthe easiest, fastest, and most affordable way to raise more money. Use this handy retention calculator to get started. Measure your retention in three ways: 1. Then, you can dig a bit deeper. Where do I go from here?
Fundraising success relies on strong donor relationships, but manual data management makes engagement difficult. The Daxko Operations + Bloomerang integration eliminates this challenge by automating donor insights, strengthening retention, and enhancing engagement.
hide(); }});--> A new report, Reinventing the Cycle: Adapting Relationship Fundraising for Donors Who Use DAFs, by the DAF Research Collaborative uncovers best practices for donor advised fund (DAF) fundraising as DAFs are growing in popularity among donors. Continue to your page in 15 seconds or skip this ad. rail-container).hide();
Monthly giving is one of the few types of fundraising that does well. Whether youre a big or a smaller organization or your fundraising went well last year or it didnt, monthly giving makes so much sense (or cents). It raises your retention rate, too The retention rate for monthly donors is around 90%.
Nonprofits thrive or fail based largely on the success of their fundraising efforts, but fundraising alone cannot ensure sustainability. A report by Independent Sector highlighted that nonprofits emphasizing community engagement achieved greater financial stability and volunteer retention, proving the power of connection.
The real promise of artificial intelligence — particularly agentic AI — is not just efficiency, but the removal of barriers that slow down fundraising, service delivery and impact measurement. Agentic AI also gives fundraisers smarter tools to improve stewardship at scale. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",
In a recent episode of A Modern Nonprofit Podcast, host Tosha Anderson sat down with Greg Miller, President and CEO of Penn-Mar Human Services, to discuss the critical issues of recruitment, retention, and strategic partnerships in the nonprofit sector. He stated, “When we get retention correct, recruitment becomes less of an issue.”
The problem: Starting with the goal, not the reality Too often, fundraising plans begin with an arbitrary revenue target and then attempt to fill in the gaps with activities and campaigns that (hopefully) generate that amount. Knowing your donor retention rate is crucial. Best practices for a usable fundraising strategy 1.
Let’s take a look at three areas where nonprofits can drive increased fundraising efficiency: staff retention, donor qualification, and campaign planning. By Chelsey Newmyer What first comes to mind when you think about increasing your nonprofit’s fundraising efficiency? Prioritization is a key part of efficient fundraising.
Donor management software that focuses on retention and engagement should be easy. Our free eBook, A Buyer’s Guide to Fundraising Software, will help you identify tools to help simplify your fundraising. Is your database easy? Software decisions don’t need to be difficult. Bloomerang can help.
to support the growth of SGP portfolio company MissionWired (“Company”), a provider of technology-enabled marketing and fundraising solutions for non-profit organizations and political campaigns and committees. MissionWired is known for its pioneering application of AI to optimize donor acquisition and fundraising performance.
hide(); }});--> DonorDock, an all-in-one fundraising, CRM, and stewardship platform built for small and growing nonprofits, announced the launch of Otto, an AI-enabled assistant designed to help overwhelmed fundraising teams focus on what matters most—and get it done. Continue to your page in 15 seconds or skip this ad.
Segmenting your donors will help you with retention, which costs less than trying to find new donors. . The retention rate for first-time donors is horrible. You can help boost your retention rate by making your new donors feel special. In reality, it may cost you more not to segment. A good CRM/database is worth the investment.
Retention rates declining? The Nonprofit’s Guide to Donor Science will challenge everything you thought you knew about effective donor acquisition and fundraising by showing you how to revolutionize your process with our new-world approach. Is your donor pool shrinking? Average gift size down? Feel like you’ve tried everything?
The 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits.
End of year is the most lucrative, high-stakes fundraising there is. A solid year-end fundraising plan can help! I’m here with an end-of-year timeline and fundraising communications calendar to make end-of-year fundraising as easy as pie. Just follow my timeline below to create your year-end fundraising plan!
A good database can help you with retention, which will save you money since it costs less to keep donors than to acquire new ones. Donor retention continues to be a huge problem. Quality is more important than quantity, but aim for at least three or four times a year, and dont just send fundraising appeals.
Image credit: Tim Marshall on Unsplash Born as a small, local fundraising effort, GivingTuesday has grown in just over a decade into a global movement of generosity—and a cornerstone of fundraising for countless nonprofits here in the United States and abroad. Donor retention presents another challenge. notes Wong.
hide(); }});--> Equity Decisions Systems, a provider of AI-driven fundraising technology, and Fund Raising Strategies have completed a multi-organization test proving that AI-powered donor analytics increase non-profit donations and campaign efficiency for house campaigns. This comes at a critical time for non-profit fundraising.
Sponsored by Raisely the fundraising platform built for nonprofits who want smarter campaigns, stronger donor relationships, and more impact. Why 2025 Fundraising Benchmarks Matter for Nonprofits Before we dive in, benchmarks are a mirror and a map. Download the 2025 Fundraising Benchmarks Report : 3.
We organize all of the trending information in your field so you don't have to. Join 27,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content