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How To Calculate Donor Retention Rate?

Affnetz

When it comes to nonprofit fundraising, it’s not just about getting new donors. One important question in this process is: How do we calculate donor retention rate? In this article, we will explain what donor retention rate means, why it matters, and provide strategies to improve it.

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Why It’s Important to Pay Attention to Your Donor Retention Right Now

Ann Green

Donor retention is a perennial problem for nonprofit organizations. Acquiring new donors is more expensive than keeping the ones you already have, so its important for you to keep track of your retention rate. Pay attention to your first-time donors The retention rate for first-time donors is around 20%.

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Ultimate Guide to Donor Retention

NonProfit PRO

Free eBook to Ultimate Guide to Donor Retention Explore tips, tricks, and templates to elevate your fundraising strategy.

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How to Make 2025 a Successful Year for Your Nonprofit

Ann Green

Have a plan in place You must have fundraising and communications/marketing plans. Go one step further and create a fundraising calendar , as well. Take a look back at 2024 to see what worked and what didnt in your fundraising and communications/marketing. Be sure your fundraising plan includes a diverse stream of revenue.

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How to Improve Fundraiser Retention

NonProfit PRO

Research going back almost two decades has shown disturbingly high turnover rates and low morale plague fundraising professionals. For this reason, Greg Warner, CEO and founder of MarketSmart, shared four practical recommendations for raising retention rates.

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Why Do Nonprofits Struggle to Retain Fundraising Staff?

NonProfit PRO

Fundraising is a vital part of any nonprofit, but many struggle to keep their fundraising staff onboard. Here's how nonprofits can better retain fundraisers.

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How To Calculate Donor Retention Rate?

Affnetz

How to Calculate Donor Retention Rate? / By Bala Guntipalli Introduction: When it comes to nonprofit fundraising, it’s not just about getting new donors. One important question in this process is: How do we calculate donor retention rate? These trends show the challenge of donor retention.

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