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Giving vs. Sharing: The Power of Community in Major Gifts Fundraising

iMarketSmart

Oddly, charities often expect this unnatural “always give” behavior from donors. They never even try to deliver value to donors. Enhanced identity “Sharing” delivers more value to the donor than just “giving.” American Political Science Review, 75 (2), 306-318. [6] Leadership, cheap talk and really cheap talk.